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Create New Offers with Hosted Microsoft SQL Server 2016 SQL Server 2016: Everything is built-in In-Memory across all workloads Consistent experience from on-premises to cloud National Institute of Standards and Technology Comprehensive Vulnerability Database update 2/2016 TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 2 Record-breaking performance SQL Server 2016 is the leader in OLTP performance and data warehouse (DW) performance. Achieving 7times faster throughput, 34-times faster queries, and 3.6-times faster reporting, SQL Server 2016 brings incredible performance benefits using the same hardware. Game-changingapp Game-changing appperformance performance Performancegains Performance gainsfrom just upgrading by upgrading alone Faster queries Faster operations Faster throughput 3.6x faster 19x faster 10x faster 7-10x faster 7x faster DW queries on Always On replicas spatial native Functions In-Memory temp objects DBCC CheckDB throughput Always On 15x faster 20% faster 20x faster 2.7x faster queries tablevalued parameters Up to 3x faster spatial index/queries Auto NUMA partitioning Indirect checkpoint Batch request per sec 271x faster queries 2.6x faster 10x faster 100x faster XEvent reader Batch/Bulk operations spatial-line string 34x faster queries DW queries with new CE In-Memory Columnstore PROS Global ERP 1000% 700% faster scoring faster queries Tableau KPMG 190% 250% faster queries faster execution TPC results as of April 2016 http://www.tpc.org/default.asp SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 3 SQL Server 2016 editions in SPLA Standard Web INTERNET-FACING WORKLOADS Development and management tools Rapid deployment of web pages, applications, websites, and services Enterprise MISSION-CRITICAL IN-MEMORY PERFORMANCE, SECURITY, AND HIGH AVAILABILITY NON-BUSINESS-CRITICAL DATABASES WITH MODERATE PERFORMANCE Enhanced in-memory performance for all workloads Basic security and availability Most secure database with Always Encrypted Basic reporting PB-scale data warehousing Basic analytics End-to-end mobile BI with rich visualizations on all major platforms Hybrid scenarios: Stretch Database, backup Advanced analytics built-in at scale with R plus in-memory Enhanced hybrid scenarios including Stretch Database, HA, DR and backup Note: Text in aqua indicates new feature for 2016 SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 4 Deploy SQL Server 2016 in multiple ways Meet customer needs on-premises, hosted, or in the cloud Consistent experience is everything SQL Server 2016 Easily scale from data marts to large data warehouse workloads. There are three editions available in SPLA: SQL Server Enterprise Edition Deliver mission-critical apps, enterprisescale data warehousing, end-to-end mobile BI, and advanced analytics. SQL Server Standard Edition Provide basic database with disk-based performance, reporting, and analytics. SQL Server Web Edition Deliver SQL Server Engine for simple web applications.* *Non-line-of-business applications SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 5 Unlock new managed-services opportunities Establish new revenue streams at every step The value of managed services • Create recurring revenue streams through a value-added services upsell. • Build deep relationships with customers as a trusted advisor. • Enhance revenue opportunities as customers begin migration to public cloud services. • Drive high-margin services with little CapEx investment. SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 6 Add security for SQL database New offer: Leverage improved security and compliance standards for mission-critical databases Why add more security • Leverage guaranteed end-to-end data security. • Centralize row-level access logic within the database. • Reduce customer application development time by moving restriction logic to the database. • Provide robust support without accessing your customers’ sensitive data. • Reduce your risk and exposure when customer security incidents occur. SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 7 Dynamic data masking New offer: Hide sensitive data from users to prevent abuse Table.CreditCardNo 4465-6571-7868-5796 4468-7746-3848-1978 Dynamic data masking limits the exposure of sensitive data by masking it to nonprivileged users. It’s easy to use with existing applications, since masking rules are applied in the query results, and there is no need to modify existing queries. 4484-5434-6858-6550 Real-time data masking and partial masking SQL Database SQL Server 2016 XXXX-XXXX-5796 Key benefits • Prevents unauthorized access to sensitive data • Data masking applied in real time to query results based on policy • Available via T-SQL • Multiple masking functions available for various sensitive data categories (e.g., credit card number, SSN, email) SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 8 Row-level security New offer: Protect data privacy by ensuring the right data access Customer 1 Row-level security (RLS) simplifies the design and coding of application security by enabling restrictions on data row access. For example, ensure that workers can access only those data rows that are pertinent to their departments. Customer 2 Customer 3 SQL Database Key Benefits • Centralized row-level access logic within the database • Allows for better support services and prevents representatives from accessing sensitive data • Ability to enable fine-grained access control over specific rows in a database table • Enforcement logic inside the database and schema bound to the table SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 9 Row-level security New offer: Protect data privacy by ensuring the right data access Customer 1 Value proposition • Strengthen customer relationships by providing a choice in which data the customer wants to expose. • Create new consulting services. • Provide DBA as a service without having access to sensitive data. • Improve database offerings by providing granulated access into customer databases. • Reduce application maintenance and complexity. • Lessen application security complexity with the ability to program database limitations within the database. Customer 2 Customer 3 SQL Database SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 10 Proactive support with Query Store New offer: Provide comprehensive DBA consulting services Query store provides DBAs with insight on query plan choice and performance, simplifying troubleshooting by identifying performance differences caused by changes in query plans. The feature automatically captures a history of queries, plans, and runtime statistics, and retains these for review, separating data by time windows and displaying database usage patterns and change logs. Query Store SQL Compile MSG Compile Plan store Query Store Execute Execute MSG schema Runtime stats Asynchronous write-back Durability latency controlled by DB option Key benefits • Include optimization in consulting services, predicting tables and procedures that should go to memory. • Quickly identify potential performance issues by monitoring usage patterns and query plan changes. SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 11 Native BI and analytics capabilities with R* New offer: Find new efficiencies with deep business intelligence Key benefits Advanced analytics End-to-end mobile BI High-performance DW • High-performance, scalable, and full-featured • R built into T-SQL • Open-source R with in-memory and massive scale • Real-time operational analytics without moving the data • Multi-threading and massive parallel processing • Statistical and machine-learning algorithms are performant, scalable, and distributable • Write once, deploy anywhere • Scripts and models can be executed on a variety of platforms, including non-Microsoft (Hadoop, Teradata in-DB) Mission-critical OLTP R built into SQL Server *R is the open-source predictive analytics language most used by data scientists. R scripts can be run in SQL Server 2016, Hadoop, Linux, and Windows without change. Analytic algorithms accessed via R function with similar syntax for R users. Arbitrary R functions/packages can be used in conjunction. SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 12 End-to-end mobile BI on any device New offer: Uncover business insights through rich visualizations Lightning-fast queries and reports on all mobile devices Windows iOS Android HTML5 • • • • • • • Reports in minutes; not days PB-scale DW in SQL Server • • • In-memory Reduced time to insight with direct query Powerful modeling support for 50+ new DAX functions Create once and publish to any device Custom branding Online and offline access Rich visualizations using Power BI or enhanced reporting services Native apps for Windows, iOS, and Android Touch-optimized data exploration and perfect scaling to any screen Easy collaboration on the go SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 13 Service Provider example offers SQL Server 2016 combined with your value-added offers can help you address customer pain points around performance, security, and scalability. Enhanced Always On Availability Groups with native load balance In-memory OLTP Query Store Row-level security Dynamic data masking Always encrypted Stretch DB Enhanced Always On for DRaaS Temporal DB Enhance offers with managed services DBA support to provide data modeling and security support (RLS and Data Masking) Proactive support identifying bottlenecks and performance trends (Query Store) Advanced analytics combining relational with non-relational data (Polybase and R) Add BI to database offers (SSRS and Power BI) SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 14 Top reasons to sell SQL Server 2016 SQL Server 2016 delivers many possibilities for you and your customers. For you For your customers SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 15 Contact the experts at HPE SLMS for help on creating new SQL Server 2016 service offerings and optimizing the value of your licenses. Contact HPE at [email protected] Visit HPE SLMS SPaRC Google+: HPESPaRC LinkedIn: HPESPaRC Twitter: HPESPaRC SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 16