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Rick Hansen Foundation The Rick Hansen Foundation is committed to building a diverse workforce representative of the communities we serve and highly encourages qualified candidates with disabilities to apply. We aim to be a leader in ensuring our office space is accessible to people of all abilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Position Title Senior Marketing Manager Full-Time Position 1 About Founded on the legacy of Rick Hansen’s Man In Motion World Tour, the Rick Hansen Foundation (RHF) is a Canadian registered charity with the vision of creating an inclusive world where people with disabilities are healthy and living to their full potential. Through our programs and partnerships, we break down barriers for people with disabilities by changing attitudes, creating accessible spaces and inspiring an inclusive society. The RHF is a dynamic, challenging and rewarding place to work; our success begins with our people. If you are interested in being a part of our innovative team and are passionate about making a difference, we hope that you will consider a career with us. Position Summary In this dynamic role, you will be responsible for the development, implementation and evaluation of the integrated marketing activities of RHF, as well as strategies that support public facing communications. Reporting to the VP, Marketing & Awareness, this position will work closely with Marketing Communications (MarComm) and Public Relations (PR), as well as liaise with IT, Resource Development (RD) and all RHF program areas. Responsibilities Participates in the strategic planning and development of all public facing communications, including traditional and 2 digital campaigns, websites, fundraising and large scale events; Develops, implements, evaluates and optimizes integrated marketing campaigns; Develops content and social media strategies; Supervises, coaches and (Marketing Analyst); mentors one direct report Provides strategic direction and ensures integration across RHF websites, consumer applications and digital channels; Leads digital marketing and website development projects to enhance user experience and increase conversion rates; Identifies and develops partnership opportunities to leverage RHF resources; Collaborates with RD on the development of comprehensive donor acquisition, engagement, recognition and stewardship programs; Identifies and manages market research projects and analyzes data to effectively inform marketing efforts; and 3 Monitors, analyzes and reports on the performance of all online programs through web metrics, trends and competitive analysis. Requirements University degree/diploma in Marketing; 8+ years of experience planning and implementing integrated marketing strategies/campaigns; Strong digital media experience (website/content development, social media, CRM, and online advertising); Ability to analyze and interpret data; Experience managing external service providers; Experience supervising staff; Experience developing and managing consumer marketing research projects; Previous experience with brand development; Working knowledge of Google Analytics and email marketing systems such as MailChimp; and Strong budget management and reporting skills. 4 Preferences Knowledge of issues related to people with disabilities. Salary and Benefits The RHF Total Rewards Program includes: Competitive salaries Health and dental benefits Vacation and paid sick leave Employee Assistance Program BC Medical Services Group Plan RRSP Group Plan Additional Perks Accessible office space Height adjustable desks Workplace gym 5 How to Apply Interested and qualified candidates can forward their resumes via e-mail to [email protected] quoting competition 2016-01 by February 10, 2016. While we thank all applicants for their interest, only short-listed candidates will be contacted. For more information on the Rick Hansen Foundation, please visit our website at www.rickhansen.com. The Rick Hansen Foundation is an Imagine Canada Standards Program Best Practices Accredited Charity 6