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10/26 – 10/27 Define “red tape” Overly burdensome rules and regulations Warmup Advertising/Propaganda Techniques PPT & Notes Library ◦ Presidential Campaign Commercials Propaganda = ideas/facts spread deliberately to further one’s cause, or to damage an opposing cause Plain folks = where the speaker presents themself as an “average Joe” ◦ A common person who can listen and empathize with another person’s concerns Bandwagon = encouraging people to think or act in some way because it is the popular thing to do ◦ Encourages people’s nature to be “on the winning side” Glittering generalities = emotionally appealing phrases closely associated with highly-valued concepts ◦ ◦ ◦ ◦ ◦ Freedom Security Tradition Progress Prosperity Mudslinging/Name Calling = the use of insults and accusations to damage the opponent’s reputation Testimonial = An important or famous person endorses a candidate Transfer = projecting positive or negative qualities onto a person ◦ Can support or discredit ◦ Common technique is to take a picture of the president in front of the American flag Cardstacking = manipulates the audience’s point of view by emphasizing one side of the argument and repressing the other side Technical aspects within an ad to create the desired effect ◦ ◦ ◦ ◦ ◦ ◦ Background location Props Music/background sounds Camera angle Actions Supers/code words Background location Props Music/background sounds Obama television advertisement Camera angle ◦ Talking head = only the head and shoulders Actions Supers/code words ◦ ◦ ◦ ◦ ◦ Hardworking families Gender neutral Right to life Right to choose “The American Dream” We will watch some Presidential campaign ads from www.livingroomcandidate.org Then you’ll make your own ad! ◦ Needs to be at least 1 minute ◦ Email it to me when finished
