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DRIVE
Spring 2015
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER - 3
SUBJECT CODE & NAME
BBA 304 - Advertising and Sales
BK ID - B1598
CREDIT & MARKS - 4 CREDITS, 60 MARKS
Q1. Discuss the advantages and disadvantages of television advertising. Also explain what do you
understand by Internet Advertising and Social Media Network advertising?
Answer: The Advantages
•
Advertising on TV gives you the opportunity to communicate with local, national and even international
audiences.
Q.2. Explain the consumer buying decision process. (Consumer buying decision process) 10
ANS:
Consumer buying decision process: Behind the visible act of making a purchase there lies a decision process that
must be investigated. The purchase decision process is the stages a buyer passes through in making choices about
which products and services to buy. The stages are:
Q.3. Observe any newspaper advertisement of any consumer durable company. What is the target audience
and what are benefits of choosing newspaper for advertisement. (Selection of appropriate advertisement,
Identifying target audience, Advantages of newspaper advertisement) 3,3,4
ANS:
Selection of advertisement
Here let us take NOKIA as consumer durable company. If we’re selling a telecom product, an ad placed in a
Q4. Explain the AIDAS model in detail.
(Explanation of AIDAS) 10
Answer: The traditional conceptual model for creating any advertising or marketing communication message is the
AIDA Model - get Attention, hold Interest, arouse Desire and then obtain Action. AIDA is a simple acronym that
was devised a long time ago as a reminder of four stages of the sales process.
AIDA stands for Attention, Interest, Desire and Action. A variant on AIDA adds a 'S' for Satisfaction indicating the
fact that happy customers will buy more (whilst unhappy customers will tell their friends!). We will now try to
Q.5. What do you understand by Public relations? What is the difference between PR and advertising?
(Meaning, Difference between advertising and PR) 4,6
ANS:
Meaning of Public Relations: “Public relations” is used to build rapport with employees, customers, investors,
voters or the general public. Public Relations (PR) is the actions of a corporation, store, government, individual etc.
in promoting goodwill between itself and the public, the community, employees, customers etc. An earlier
definition of public relations by the first World Assembly of Public Relations Associations, held in Mexico City, in
Q.6. Write short notes on: [a) meaning and objectives of sales quota, b) meaning and role of sales force] 10
ANS:
Sales Quota: Known as sales target, sales quota is an expression of sales value and sales volume expected from a
salesperson to be achieved in full from their defined territory over a given period of time i.e., weekly, monthly,
quarterly or yearly. In simple sense, a sales quota is a goal; it is a target a sales staff is expected to meet. Each sales
person must understand the importance of their target and how it fits in as part of the pre-set goals stated in
Get fully solved assignment. Buy online from website
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online store
or
plz drop a mail with your sub code
[email protected]
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412