Download BA 4354-001 Quiz Chapter 1 _________is a decision making mode

BA 4354-001
Quiz Chapter 1
1. _________is a decision making mode in which consumers repeatedly buy the
same brand to fulfill a specific need.
A) Market segmentation
B) Brand equity
C) Brand loyalty
D) Market promotion
2. In the example given about Bayer aspirin in the textbook, it discusses the
different versions of the product, this is clearly an example of:
A) Differentiation
B) Positioning
C) Economies of scale
D) Market segmentation
3. When a company is trying to create demand for an entire product category it is
called?
A) Selective demand stimulation
B) Direct response promotion
C) Primary demand stimulation
D) Brand advertising
4. A particular group of consumers singled out by an organization for an
advertising campaign or promotion strategy is __________.
A) Audience
B) Target Audience
C) Potential Audience
D) Target Consumers
5. Integrated Marketing Communication (IMC) often relies heavily on which of
the following?
A) Social Media
B) Direct Marketing
C) Advertising
D) Sales Promotion
6. Which of the following defines communications process in marketing that is
used to create a favorable predisposition toward a brand or production
service?
A) Advertising
B) Promotion
C) Personal selling
D) Corporate selling
7. Which of the following is/are tools of a promotional mix?
A) Public relations
B) Podcasting
C) Blogs
D) Personal selling
E) All the above
8. ___________ is nonliteral meaning of a product or service, as perceived by
consumers.
A) Symbolic value
B) Value
C) Sales Promotions
D) Advertising
9. ________ is the perception that a product or service provides satisfaction
beyond the cost incurred to acquire it.
A) Primary demand stimulation
B) Delayed-response promotion
C) Brand advertising
D) Value
10. _________ a name, term, sign, symbol, or any other feature that identifies one
seller’s good or service as distinct from those of other sellers.
A) Marketing mix
B) Brand
C) Marketing
D) Brand extension
1. C
2. D
3. C
4. B
5. C
6. B
7. E
8. A
9. D
10. B
Chapter 1 Quiz
1.
From the list below, which one is not part of the marketing mix?
a.
Product
b.
Advertising
c.
Promotion
d.
Distribution
e.
Price
2.
A _____________ is the most precious business asset owned by a firm.
a.
Product
b.
Brand
c.
Advertising campaign
d.
National Promotion
3.
To create the right marketing mix, businesses have to meet the following
conditions EXCEPT:
a.
The product must look good and work well.
b.
needed.
Businesses need to make sure the goods arrive when and where they are
c.
The target group needs to be made aware of the existence and availability
of the product through presentation
d.
4.
consumers.
The price of your product always needs to be lower than your competition.
_____________ is the positive association with a brand in the minds of
a.
Brand equity
b.
Brand loyalty
c.
Brand extension
d.
Market segmentation
5.
______________ is a promotion that asks the receiver of the message to
act immediately.
a.
Direct-response promotion
b.
Indirect-response promotion
c.
Delayed-response promotion
d.
Non-response promotion
6.
company.
This is advertising intended to establish a favorable attitude toward a
a.
Brand advertising
b.
Corporate advertising
c.
Favorable advertising
d.
Business advertising
7.
Primary Demand Stimulation is likely to create demand for which
category of products?
a.
Mature Products
b.
Brand Extensions
c.
New Products
d.
Growth Products
8.
objective?
As part of the business organization, what is Marketing’s primary
a.
Product promotion
b.
Revenue generation
c.
Market evaluation
d.
Client support
9.
The password for successful marketing is:
a.
Corporate advertising
b.
Value
c.
Differentiation
d.
Positioning
10.
Which part of the Marketing Mix would the number and location of retail
outlets fall under?
a.
Product
b.
Promotion
c.
Price
d.
Distribution
1.
B
2.
B
3.
D
4.
A
5.
A
6.
B
7.
C
8.
B
9.
B
10.
D