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MEDIA JOB DESCRIPTION Position Media Planner Buyer Reports To Media Director Employee Direct reports 1. Summary of Role: The media planner / buyers role is responsible for the development of media plans consistent with the advertising and marketing strategies of the accounts assigned. On approval of these plans the planner / buyer then negotiates, implements, monitors their execution and conducts post analysis. They are also responsible for conducting statistical media analysis and day-to-day media administration functions. Responsibility to achieve best possible results based on media strategy for best price / added value through Media Buyer or own buying abilities. Strength in building strong Client, Agency and Supplier relationships is required to ensure competitive advantage. 2. Role Responsibilities: Key Responsibilities: Expected Outcomes: Strategy & Planning Analyse and interpret media research information for media planning purposes Preparation of media recommendations based on knowledge of client’s marketing objectives and strategies Provide supporting rationale for media recommendation based on knowledge of client business / market place / demographic trends and competitor pressures. Presentation to client of media strategy as required Has a broad knowledge across all types of media Recommendations accurately respond to brief Media strategy presented in a clear and easily understood format with supporting rationale Utilises media data correctly and efficiently. Proficient in the use of single source planning tools; eg: Roy Morgan, Panorama. Achieve best placement / best price for client spend & maximise added value o TV o Newspapers o Magazines o Radio o Outdoor o Digital Able to competently manage and implement the media planning and buying process, including making schedule adjustments if required. All media bookings adhere to deadline and conform to approved media plan. Buying and Implementation Negotiates day-to-day media buys, achieving optimum price and positioning Ensures orders for all print media are placed and are consistent with the approved media plan Issues appropriate buying requests to broadcast and sales house groups Reviews weekly monitoring of television holdings, adjusting as required to meet required performance objectives both pre and during flighted activity. Reviews print / radio plans on release of new audience data and adjusts if needed Prepares media post analysis documentation to presentation standard. 1 of 3 Communicate any issues or potential problems to senior person on client business. Maintains up-to-date knowledge of media market, i.e. demand factors, new developments, audience research, etc The agency / media team / client are kept abreast of market developments & specific issues Accuracy in all administration e.g. accurate bookings on the invoicing system, contact reports, media schedules, etc Invoices sent to client are accurate & error free Regularly communicate with agency & client Proficient in the use of all buying tools e.g. Pegasus, TV Map, Adquest, DV6, Radios, Advertising appears in media as approved by the client. Demonstrates a mature business approach to communication both internally and externally. Develop close client relationships Develops & interacts with all disciplines within / outside the agency. Co-ordination & Admin support Prepares and issues media despatch details and deadlines to relevant production and account service personnel Checks print media for correct positioning and reproduction of client advertising Reviews and evaluates pre-buy and post-buy broadcast analyses Researches and prepares ad hoc reports as requested. Final checking of media invoicing prior to billing. Compilation of competitive reports as required. Works with media owners in developing the necessary information about costs, closing dates and mechanical requirements. Prepares and issues media dispatch details to relevant production personnel. Meeting set deadlines Internal and External Relationships Building strong and trusting relationships with Television networks and the Media to Group Sales Manager and Advertising Manager level. In depth client knowledge. Manage and build strong relationships with clients to build trust and communication. Manage relationships with Account Directors, Creative & other agency disciplines 3. Personal & Team Management Expectations Casual smart attire for office. Corporate attire for meetings with external suppliers, other Agency personnel and clients. Able to orally communicate effectively with confidence and knowledge Take responsibility for decisions. Delivers to relevant deadlines Attend training programmes organised by the company Identify when there is a need to involve Media Director and / or GM Media in client / team issues. Organising and prioritising work for self (and Media Buyer if necessary). Work within the team environment to share information and keep abreast of market developments. An understanding and care for all media teams to build a positive internal working environment & culture. Attend client and media owner functions as representatives of DFCB (within, and outside, standard working hours) Assist in other areas of the Media operation or Agency business when required A strong work ethic is required due to the significant size of clients budgets A real desire to achieve excellent results with energy and enthusiasm for each clients business. Ability to handle pressure, demands of clients, deadlines and a busy environment. An attitude to want to produce excellent Media and develop and grow within the role. 2 of 3 4. Qualifications, Skills, Experience Tertiary educated (ideally) in any of the following disciplines; economics, marketing, advertising, psychology, law, accounting, statistics A minimum of two years media planning / buying experience Strong analytical skills High numerical reasoning skills Excellent attention to detail Excellent negotiator The ability to present market information and research findings in a concise way that is readily understood Good verbal and written communication Software Knowledge Working knowledge of Word, Excel and Powerpoint. Comprehensive working knowledge of Pegasus. Comprehensive working knowledge of Broadcast Map Comprehensive working knowledge of AC Nielsen including Peoplemeter, Adquest, Hunter, Microscope Comprehensive working knowledge of Panorama or Roy Morgan 3 of 3