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Steven R. Snyder
9 Morgan Creek Court, Oswego, IL 60543
C: 630-212-1078 H: 630-554-1078
[email protected]
A high-impact Executive in the fields of Sales, Marketing and Strategic Business Planning --- with a strong background in highly competitive domestic and international markets. Successful at generating sales
volume by establishing long term partnerships, tailored to specific customer needs. Proven ability to identify new
opportunities, develop strategies to capitalize on them, and manage to successful completion. Especially skillful at
developing marketing strategies and managing sales organizations: analyzing the competition, improving product lines,
targeting key accounts, and building sustainable revenue streams. An excellent developer of professional talent -transforming high potential people into business leaders who achieve results beyond requirements and expectations.
Extensive professional skills and experience, including:
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Maximizing Customer Satisfaction & Retention
Over-Achieving Key Business Targets
Negotiating Complex Contracts & Proposals
Using Consultative Selling Strategies
Hiring, Training, Coaching & Team-Building
Strategic Planning & Fiscal Management
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Launching New Products & Business Ventures
Assuming P & L Responsibility & Accountability
Implementing Marketing & Branding Programs
Cultivating Major Account Relationships
Providing Insightful Business Research/Analysis
Controlling Costs & Boosting Profits
Professional Background
Consent Media (consumer marketing via mobile and social media)
Yorkville, IL
2009 – present
-- Chief Sales and Strategy Officer
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Formulated a strategy for a specialty retailer to engage customers with a Mobile Club. Increased the average
transaction of a mobile club member from $297 to $517.
Created a plan to expand sales without the expense of hiring additional employees. Built and manage a network of
value added resellers that have accounted for 40% of the accounts sold by Consent Media
Experian Marketing Services (marketing services/databases)
Schaumburg, IL
2008 – 2009
-- Vice President, Strategic New Business Development
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Refocused the Enterprise New Business Development team through intensive skills and product training and
greater emphasis on pipeline management. Resulted in $24 million in sales in the first year.
Packaged the global data assets of Experian to help Western Union better understand their international
money transfer consumer. Completed a $17 million contract displacing their current vendor.
Affinity Mobile (start-up wireless company)
Plano, TX
2004 – 2007
-- Executive Vice President, Sales and Marketing
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Conceived a strategy to persuade RadioShack to purchase from our company, a start-up with no experience
instead of choosing Accenture, Ericsson, or inPhonic. Resulted in company growth from 3 employees to a
company with 165 employees and $22 million in sales.
Negotiated a contract with Western Union to provide mobile money transfer services for Affinity Mobile. The
signed contract consummated the RadioShack deal and unlocked venture capital funding of $5 million.
CFM Direct (marketing communications agency)
Oakbrook Terrace, IL
2003 – 2004
-- Executive Vice President
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Provided an analytical solution to help credit card marketers reduce the time necessary to launch a credit card
solicitation campaign. Reduced lead time by 2-3 weeks in a 12 week cycle.
Steven R. Snyder -- page 2 (Professional Background, continued)
Donnelley Marketing (direct marketing services/databases)
Naperville, IL
1978 – 2003
-- Senior Vice President, Large Business Group, infoUSA (2002 - 2003)
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Expanded the database management services internationally by closing an international contract with British American
Tobacco. Grew revenue from $7 million to $14 million in one year.
-- President, Donnelley Consumer Promotion, infoUSA (2000 - 2001)
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Formed a new division focused on selling joint retail/consumer packaged goods funded direct mail promotions. Built
revenue to $13 million in two years.
-- General Manager, Consumer Packaged Goods Division, First Data (1997 - 2000)
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Reorganized sales and client services teams to create a more unified structure and empowering all team members to
add value to customer relationships. Resulted in a 35% ($3 million) increase in revenue the first year.
Tasked with rolling out an Oracle relational database product. Made the first sale by persuading Brown & Williamson, an
existing flat file customer to upgrade adding $4 million in revenue per year.
-- General Manager, Donnelley Marketing, DMLLC (1991 - 1997)
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Sold Donnelley Marketing to a private equity firm. Reduced working capital by $20 million and removed $16.5 million
(15%) in costs without affecting productivity. Paid down the debt of the 95% leveraged company in under 4 years.
Acquired a company to enable us to better compete for database business. Sold databases to Kraft and Brown &
Williamson in the first year that paid for the full cost of the acquisition.
Designed an exit strategy for a declining business unit by creating a competitive product to ValPak built on a lower cost
structure. Sold the unit to Cox Enterprises for $117.5 million within 6 months of executing the strategy.
-- Executive Vice President, Sales and Marketing, Dun & Bradstreet (1989 - 1991)
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Led the sales process of Donnelley Marketing on behalf of Dun & Bradstreet. Successfully sold the company for $200
million despite a bad economy, a law suit against the company and a price war in our category.
-- Vice President, Midwest Region (1981 - 1989) / Account Executive (1978 - 1980)
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Initiated an assessment of the sales skills of the team. Implemented presentation skills training that resulted in a 70%
increase in sales the first year and a propelled the Region to lead the company in quotas attainment 4 years in a row.
Inherited a $400K territory and immediately applied consultative selling techniques. Grew revenue to $2 million in the
first year and led the company in quota attainment.
Procter & Gamble (consumer packaged goods)
Oak Brook, IL
1972 – 1978
-- Unit Sales Manager (1975 - 1978) / Sales Representative (1972 - 1975)
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Launched new deodorant product. Secured 100% distribution of all items and sizes at all of my accounts. Only three of
120 unit mangers accomplished this.
Completed an analysis of my territory accounts to assess the greatest growth potential. Doubled the largest account in
one year and increased that account’s share of the Health & Beauty Aids business by over 600%. Received the District
Sales Person of the Year award.
Education, Training & Affiliations
B. S. - Marketing, Central Missouri State University, Warrensburg, MO. 1972
Additional training in consultative selling skills (Xerox), DDI management skills assessment, Think Ink negotiation
training, Style Awareness, Costigan Prospecting Skills training and Mobile University.
Co-founder, Ronald McDonald House at Loyola University Medical Center.
Past Board Member, Ronald McDonald Children’s Hospital.