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Transcript
Matauranga Maori Conference
6th December 2013
Te Pakihi o Matauranga Maori
The Business of Matauranga Maori
Ngaire Molyneux
Department of Management and Marketing
Faculty of Creative Industry and Business
Structure
•
Value Proposition – Competitive Edge
•
Te Ao Hurihuri
•
Te Nohokotahitanga
•
Te Awa – Te Wai o Unuroa
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Methodology
•
Desk research to identify what determines Maori
business success, opportunities and challenges
•
Desk research to identify factors that determine
business success
•
Face to face assessments with Maori business
•
Face to face assessments with non-Maori business
•
Panel discussions with Maori entrepreneurs to
identify opportunities and challenges.
•
Market Research
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Value Proposition – Competitive Edge
“ A Great job for every Graduate”
•
Becoming industry Led – Thinking like a business ?
•
Is this realistic?
•
Under Promise Over Deliver – Business Mantra
•
Vision and direction underpinned by core values
•
Culture, Strategy, Implementation
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Value Proposition
•
Do we really understand our current Global market?
•
1 Maori student in 66 – 5 New Zealand students in 66
• Refocus, Refresh, Rethink, Re-alignment –
•
Integration
•
Keep it real
•
No real change to end product
• Real World Experience, (Competitive brand).
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Te Ao “Hurihuri”
• Change is upon us like never before, the norm
• Driving Force of Corporatisation
• Competitive Culture
• Current Political Climate
• Climate Change
• Tiriti o Waitangi
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Current Situation
•
•
Aligning to industry – Tertiary Institute
What about the students?
• Silo Thinking
•
Business and industry
•
Economy impacts on education
•
Reactive rather than proactive
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga - Core Values
Rangatiratanga - Authority and Responsibility
Wakaritenga - Legitimacy
Kaitiakitanga - Guardianship
Nohotahi - Co-operation
Ngākau Mahaki - Respect
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga
• Value Propositions - Value the customers
• Customer Engagement
• Customer Relationships
• Respect, listen, deliver same for all business
• Trust is of primary importance
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga
• Sales, funding, key connection, sounding board
• Trusted confidante
• Keep it real keep it simple
• Walk the talk actions speak louder than words
• Connect with the right expertise, at the right time
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
“Mauipreneurship”
•
Entrepreneurial Flair
•
Nurture the Entrepreneur
•
Opportunities, Challenges (Being Maori)
•
Go global with technology, creativity, innovation and
commercialisation
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Awa
To nurture and support our “Mauipreneurs”
Help to make their (vision)
Enable them to be
they are
dreams a reality
innovative, creative doing what
passionate about.
This will drive the Competitive Edge.
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Awa
•
The Spring – Te Wai Unuroa o Wairaka (level 5)
•
The Awa – Te Wai Tohu o Rurangi (level 6)
•
“The Flax Plantation” – “Te Pa Harakeke” (level 7)
•
Integrated elective courses for all Maori students
studying in areas they are passionate about.
•
Relevance to the real world.
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga
Maori Students
• Business and Creative
• Future Leaders
• MITE Maori in tertiary
education
Maori Academics
Non Maori academics
Maori Industry / Business
General Industry /
Business
Rosebank Road
Maori Entrepreneurs Business
• Start ups
• Growth
• High Growth
Maori Professionals
• Accountancy
• Law
• Management
• Marketing
Innovative Ideas Generation
Development of Competitive Advantage
Product and Service Development
Funders
NZTE
TechNZ
Poutama Trust
Public Sector Reps
Auckland Council
ATEED West
ATEED North
Maori Creative's
• Awatoru
• Design
• Architects
• Artists
• Performing Arts
• Nga Aho / Te Toi Iho
Maori Corporate Trusts
Ngati Whatua
Banks
Investors
Dragons Den
Long Term Relationships / Strategic Development
Action Plan and Implementation
Wrap around support Business Services
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT MARKETING AND MANAGEMENT
References
• Maori Economic Development Panel Discussion & Discussion
Document 2012
• Business and Economic Research Limited
• Maori Economic Taskforce – Maori Economic summit 5th May 2011
• Maori Business Concepts 2010
• Zygadlo; McIntosh; Matunga; Fairweather; Simmons, 2003
TPK 2010
NZIER & Dept. of statistics cited in TPK, 2007
TPK 2007
NZIER 2006, cited in TPK 2007
New Zealand Management Magazine Sept 2007
Harmsworth, G (2006) Maori values in the Maori Business
Approach. an interim report investigating the incorporation of
tikanga in Maori businesses and organisations
• The Global Entrepreneurship Monitor (GEM) New Zealand 2005
• Auckland Council Economic Development Strategy: Maori Economic
Development2011.
•
•
•
•
•
•
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT MARKETING AND MANAGEMENT