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Matauranga Maori Conference
6th December 2013
Te Pakihi o Matauranga Maori
The Business of Matauranga Maori
Ngaire Molyneux
Department of Management and Marketing
Faculty of Creative Industry and Business
Structure
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Value Proposition – Competitive Edge
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Te Ao Hurihuri
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Te Nohokotahitanga
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Te Awa – Te Wai o Unuroa
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Methodology
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Desk research to identify what determines Maori
business success, opportunities and challenges
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Desk research to identify factors that determine
business success
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Face to face assessments with Maori business
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Face to face assessments with non-Maori business
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Panel discussions with Maori entrepreneurs to
identify opportunities and challenges.
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Market Research
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Value Proposition – Competitive Edge
“ A Great job for every Graduate”
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Becoming industry Led – Thinking like a business ?
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Is this realistic?
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Under Promise Over Deliver – Business Mantra
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Vision and direction underpinned by core values
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Culture, Strategy, Implementation
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Value Proposition
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Do we really understand our current Global market?
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1 Maori student in 66 – 5 New Zealand students in 66
• Refocus, Refresh, Rethink, Re-alignment –
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Integration
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Keep it real
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No real change to end product
• Real World Experience, (Competitive brand).
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
DEPARTMENT OF MARKETING AND MANAGEMENT
Te Ao “Hurihuri”
• Change is upon us like never before, the norm
• Driving Force of Corporatisation
• Competitive Culture
• Current Political Climate
• Climate Change
• Tiriti o Waitangi
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Current Situation
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Aligning to industry – Tertiary Institute
What about the students?
• Silo Thinking
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Business and industry
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Economy impacts on education
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Reactive rather than proactive
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga - Core Values
Rangatiratanga - Authority and Responsibility
Wakaritenga - Legitimacy
Kaitiakitanga - Guardianship
Nohotahi - Co-operation
Ngākau Mahaki - Respect
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga
• Value Propositions - Value the customers
• Customer Engagement
• Customer Relationships
• Respect, listen, deliver same for all business
• Trust is of primary importance
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga
• Sales, funding, key connection, sounding board
• Trusted confidante
• Keep it real keep it simple
• Walk the talk actions speak louder than words
• Connect with the right expertise, at the right time
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
“Mauipreneurship”
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Entrepreneurial Flair
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Nurture the Entrepreneur
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Opportunities, Challenges (Being Maori)
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Go global with technology, creativity, innovation and
commercialisation
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Awa
To nurture and support our “Mauipreneurs”
Help to make their (vision)
Enable them to be
they are
dreams a reality
innovative, creative doing what
passionate about.
This will drive the Competitive Edge.
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Awa
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The Spring – Te Wai Unuroa o Wairaka (level 5)
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The Awa – Te Wai Tohu o Rurangi (level 6)
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“The Flax Plantation” – “Te Pa Harakeke” (level 7)
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Integrated elective courses for all Maori students
studying in areas they are passionate about.
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Relevance to the real world.
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT OF MARKETING AND MANAGEMENT
Te Nohokotahitanga
Maori Students
• Business and Creative
• Future Leaders
• MITE Maori in tertiary
education
Maori Academics
Non Maori academics
Maori Industry / Business
General Industry /
Business
Rosebank Road
Maori Entrepreneurs Business
• Start ups
• Growth
• High Growth
Maori Professionals
• Accountancy
• Law
• Management
• Marketing
Innovative Ideas Generation
Development of Competitive Advantage
Product and Service Development
Funders
NZTE
TechNZ
Poutama Trust
Public Sector Reps
Auckland Council
ATEED West
ATEED North
Maori Creative's
• Awatoru
• Design
• Architects
• Artists
• Performing Arts
• Nga Aho / Te Toi Iho
Maori Corporate Trusts
Ngati Whatua
Banks
Investors
Dragons Den
Long Term Relationships / Strategic Development
Action Plan and Implementation
Wrap around support Business Services
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT MARKETING AND MANAGEMENT
References
• Maori Economic Development Panel Discussion & Discussion
Document 2012
• Business and Economic Research Limited
• Maori Economic Taskforce – Maori Economic summit 5th May 2011
• Maori Business Concepts 2010
• Zygadlo; McIntosh; Matunga; Fairweather; Simmons, 2003
TPK 2010
NZIER & Dept. of statistics cited in TPK, 2007
TPK 2007
NZIER 2006, cited in TPK 2007
New Zealand Management Magazine Sept 2007
Harmsworth, G (2006) Maori values in the Maori Business
Approach. an interim report investigating the incorporation of
tikanga in Maori businesses and organisations
• The Global Entrepreneurship Monitor (GEM) New Zealand 2005
• Auckland Council Economic Development Strategy: Maori Economic
Development2011.
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>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
>>DEPARTMENT MARKETING AND MANAGEMENT