Download master of arts in intergrated marketing

MIRIAM COLLEGE
Graduate Programs
MASTER OF ARTS IN INTERGRATED MARKETING COMMMUNICATION
(Thesis Program)
MASTER IN INTEGRATED MARKETING COMMUNICATION
(Non-Thesis Program)
The Master of Arts/ Master in Integrated Marketing Communication program enables the graduate student to
specialize in the strategic integration of all marketing communication elements.: public relations, publicity,
advertising, sales promotion, direct marketing, personal selling, events marketing and electronic marketing to
create and enhance profitable relationships with the customers and achieve business success.
THE SPECIFIC OBJECTIVES OF THE PROGRAM ARE:
1. To provide students with the philosophical and conceptual framework of integrated marketing communication
as a discipline and as an industry in a developing country.
2. To equip students with the cutting-edge skills and tools to creatively produce integrated marketing
communication solutions to meet business objectives.
3. To promote the value of excellence in the management of total marketing communication mix for an agency or
client organization.
PREREQUISITE COURSES FOR NON-COMMUNICATION GRADUATES:
COM 103
Theories of Communication
3
COM 112
Introduction to Communication Research
3
CORE COURSES: 13 units
IMC 201
Foundations of Integrated Marketing Communication
IMC 202
Strategic Integrated Marketing Communication Mgt.
IMC 203
Marketing Research
IMC 204
Statistical Methods in Marketing
MCEV 201
MC Ethics and Values
3
3
3
3
1
MAJOR COURSES: 15 units
IMC 205
Public Relations and Publicity Management
IMC 206
Advertising, Sales Promotion & Direct Marketing
IMC 207
Personal Selling and Network Marketing
IMC 208
Interactive and Web Marketing
IMC209
Events Marketing and Management
3
3
3
3
3
ELECTIVE COURSES: 6/12 units
(Any two courses for Master of Arts students or any four courses for Master students)
IMC 210
Communicating Brands and Brand Management
3
IMC 211
Creative Copywriting and Design
3
IMC 212
Media Strategy and Planning
3
IMC 213
Account Management
3
IMC 214
Social Marketing
3
IMC 215
Corporate Ethics and Social Responsibility
3
IMC 216
Consumer Behavior
3
IMC 217
The Global Market
3
IMC 218
Technopreneurship
IMC 219
Corporate Communication
IMC 220
Risk and Crisis Management
IMC 221/ IMC 221.1 Thesis/Capstone Project
Total number of Units
3
3
3
6
40/46 units