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STRATEGIC PLAN 2016 2021 2030 EXECUTIVE SUMMARY Mayor and City Council Bettendorf, Iowa October 2015 Lyle Sumek Associates, Inc. 9 Flagship Court Palm Coast, FL 32137-3373 Phone: (386) 246-6250 Fax: (386) 246-6252 E-mail: [email protected] Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Table of Contents EXECUTIVE SUMMARY Strategic Planning for the City of Bettendorf 1 Bettendorf Vision 2030 2 Bettendorf City Government: Mission 6 Bettendorf City Government: Core Beliefs 7 City of Bettendorf Plan 2016 – 2021 8 City of Bettendorf: Action Agenda 2016 19 This report and all related materials are copyrighted. This report may be duplicated for distribution to appropriate parties as needed. No unauthorized duplication is allowed, including for use in training within your organization or for consulting purposes outside your organization. Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa STRATEGIC FRAMEWORK VISION 2030 “Desired Destination for Bettendorf” PLAN 2021 “Map to Bettendorf’s Destination” EXECUTION “Route for Next Year” MISSION “Responsibilities of Bettendorf’s Government” BELIEFS “Expectations of Bettendorf’s Employees” Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 1 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Bettendorf – A Premier City: Vision 2030 The City of BETTENDORF is the PREMIER CITY (1) in which to LIVE! The City of BETTENDORF is the MOST LIVABLE COMMUNITY (2) with RICH EDUCATIONAL, CULTURAL, AND RECREATIONAL OPPORTUNITIES (3) where we enjoy a VIBRANT RIVERFRONT (4) and a GROWING, COMPETITIVE BUSINESS ENVIRONMENT.(5) We take PRIDE IN OUR GREAT COMMUNITY.(6) Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 2 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Vision 2030 Guiding Principles PRINCIPLE 1 PREMIER CITY Means 1. 2. 3. 4. 5. 6. 7. Pacesetting city Progressive community Excellence in city services Efficient city operations Uses best management practices Environmentally friendly and sensitive city and community Bedroom community balanced with business opportunities PRINCIPLE 2 MOST LIVABLE COMMUNITY Means 1. 2. 3. 4. 5. 6. 7. People feel safe and secure All residents feeling welcome – something for everyone People have convenient access to services, shopping and leisure amenities People enjoy great parks, connected bike and hike trails, and green areas Residents and businesses have access to state-of-the-art technology and city infrastructure All residents from young singles to families to seniors find housing opportunities People have access to a variety of modes of transportation within and to/from Bettendorf Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 3 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa PRINCIPLE 3 RICH EDUCATIONAL, CULTURAL, AND RECREATIONAL OPPORTUNITIES Means 1. 2. 3. 4. 5. 6. Everyone has a choice of leisure time activities Citizens have the use of a top quality library that offers a variety of programs and services Residents and visitors have opportunities for life-long learning from the programs and services Everyone finds convenient opportunities through the programs and services offered at recreational facilities Students attend schools that are among “the best in Iowa” and the nation Residents understand the array of programs, services and facilities available from the City PRINCIPLE 4 VIBRANT RIVERFRONT Means 1. 2. 3. 4. 5. 6. The Mississippi River provides a beautiful gateway to Bettendorf The riverfront has a modern dynamic feeling and character Residents have access to the river for active and passive leisure Tourists are drawn to the Riverfront to enjoy anything from trails to land based gaming Economically successful businesses with appropriate buffers exist along the River People enjoy unmatched views of the River Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 4 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa PRINCIPLE 5 GROWING, COMPETITIVE BUSINESS ENVIRONMENT Means 1. 2. 3. 4. 5. 6. 7. High technology businesses locate here and build their companies here I-80/Middle Road area is a successful, high technology business park Multiple business and commercial centers exist within Bettendorf at Downtown, Duck Creek, I-80 and along major corridors Medical businesses provide the best quality local healthcare and services available within Bettendorf Quality retail businesses provide convenient shopping opportunities City government is friendly to all businesses by being responsive and supportive Technology infrastructure available to support home offices and home based businesses PRINCIPLE 6 PRIDE IN OUR GREAT COMMUNITY Means 1. 2. 3. 4. 5. 6. 7. Citizens trust City Government and community leaders Residents, businesses, schools, and the City work together as partners by sharing resources for the benefit of the community Residents and businesses give to the community by contributing time and resources Community and neighborhood events pull residents together building a strong sense of community Residents are well informed and are involved in shaping Bettendorf’s future People are friendly, welcome new ideas and respect others Residents are proud to say, “We are from Bettendorf, Iowa” Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 5 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Bettendorf City Government Our Mission The Mission for the City of Bettendorf defines the purpose of the Organization. Our Mission is. . . Bettendorf Citizens Value Safety, Education, Families and Cultural and Recreational Opportunities. They Expect Good Communication, Quick Response, and Quality Services. They Want Wise Planning and Effective use of Resources. The City of Bettendorf Responds to these Diverse Community Expectations by Delivering the Finest Services making Bettendorf a PREMIER PLACE TO LIVE. Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 6 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa City of Bettendorf Core Beliefs Core Beliefs are Value-Based Principles Which Define Specific Performance Standards and Guide Behavior and Actions. Core Beliefs Tell How the City Conducts Business. Our Core Beliefs are. . . Teamwork Professionalism Responsibility Pride Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 7 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa City of Bettendorf Goals 2021 Financially Sound City Providing Quality City Services Riverfront/Downtown Development – Destination for Entertainment and Living Growing Current Businesses and Attracting New Businesses Orderly Growth and Quality Development Premier Place to Live in Quad Cities Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 8 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa GOAL 1 FINANCIALLY SOUND CITY PROVIDING QUALITY CITY SERVICES Objectives 1. 2. 3. 4. 5. 6. Provide services in a customer-friendly manner Have a premier workforce that is well-trained and has competitive compensation Have balanced operating budget with adequate resources for services and reserves Provide services in an efficient, fair manner with convenient access to users Continuous management and services improvement process Align the city organization with Vision, Mission and Beliefs Short-Term Challenges and Opportunities 1. 2. 3. 4. 5. 6. Aging City infrastructure with increasing demands for service Unfunded federal and state mandates and regulatory requirements Funding City portion of I-74 commitment Future developments and business developments increasing the tax base and City revenues Providing adequate resources to support current services and service levels, with an increasing demand for services Potential increase in health insurance costs Actions 2016 PRIORITY Policy Agenda 1. 2. 3. Code Enforcement Report – Service Level, Process, Staffing City Services and Staffing Levels Plan/Funding Sewer Treatment Plant Ownership Report High Priority Management Initiatives 1. ADA Transition Plan: Update Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 9 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Actions 2016 (Continued) PRIORITY Management in Progress 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Isle of Capri Agreement on Taxable Assessment Labor Negotiations Health Insurance Review Police Body Cameras Season/Part-Time Employees Alert Iowa Public Notification Federal Transit Administration (FTA) Triennial Review City Safety Officer: Recommendation for Direction and Position Mobile Friendly Website Public Works Department Re-Accreditation Management and Employee Development Additional Satellite Facility for Salt Storage and Public Works Operations: Locations 13. In Squad Cameras: Update 14. Social Media Policy: Implementation Major Projects 1. 2. Maintenance Center Improvements: Doors Library Space: Expansion and 2nd Floor Remodel Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 10 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa RIVERFRONT/DOWNTOWN DEVELOPMENT – DESTINATION FOR ENTERTAINMENT AND LIVING GOAL 2 Objectives 1. 2. 3. 4. 5. 6. Encourage mixed-use development in Downtown and along Riverfront Have numerous reasons for our residents to go Downtown Increase businesses in Downtown with an expanded tax base Develop Downtown and Riverfront as a destination point for business and tourism Have adequate consumer services in the Downtown area for individuals who choose to live here Increase access to the river in the Downtown area Short-Term Challenges and Opportunities 1. 2. 3. 4. 5. Developing a common vision for Downtown and Riverfront Attracting new businesses to Downtown Increasing public access and use of the Riverfront: property ownership, railroad, limited public ownership, levee City’s role in stimulating private investment Managing Traffic on State Street and/or Grant Street Actions 2016 PRIORITY Policy Agenda 1. 2. 3. 4. 5. 6. Town Square/Riverfront Development Major River Project Downtown Business Association Development Grant Street/State Street Agreement, Preliminary Engineering “Twin Bridges” Site Redevelopment Downtown Master Plan/Design Standards Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 Top Priority Top Priority High Priority High Priority 11 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Actions 2016 (Continued) PRIORITY Management Initiatives 1. 2. Downtown Land Acquisition “White House” Redevelopment Management in Progress 1. 2. Land Based Casino Development: Opening Downtown Business Retention (with Chamber of Commerce) Major Projects 1. I-74 City Infrastructure Project Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 12 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa GOAL 3 GROWING CURRENT BUSINESSES AND ATTRACTING NEW BUSINESSES Objectives 1. 2. 3. 4. 5. 6. Retain and grow quality businesses Attract quality new businesses Expand retail opportunities – places to shop and dine for residents and guests More diverse businesses and tax base that are insulated from economic changes Get business leaders (who reside in Bettendorf) involved and providing leadership Participate in regional Quad Cities economic development Short-Term Challenges and Opportunities 1. 2. 3. 4. 5. Working with Bettendorf businesses and supporting their growth and expansion Developable site(s) with supporting infrastructure City’s relationship to and performance of Quad Cities First and Quad Cities Chamber of Commerce, Bettendorf Business Network, Bettendorf Development Corporation and Regional Opportunities Council Aging commercial centers with vacant storefronts Tapping the economic potential and business investment at I-80/Middle Road Actions 2016 PRIORITY Policy Agenda 1. “The Lodge” Site Redevelopment Project Top Priority 2. 3. 4. TIF Policy I-74 Tech Park Development Agreement I-80 Business Park Water/Sewer Services Top Priority Management Initiatives 1. Lobbying Contract for Des Moines Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 13 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Actions 2016 (Continued) PRIORITY Management in Progress 1. 2. 3. 4. Regional Economic Development Annual Performance Goals and Annual Report I-74 Industrial/Technology Park: Development Rock Island Arsenal/BRAC Advocacy Strategy Bettendorf 2023: Implementation Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 14 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa GOAL 4 ORDERLY GROWTH AND QUALITY DEVELOPMENT Objectives 1. 2. 3. 4. 5. 6. Managing growth: financial and service capacity, contiguous development and infill development Effective road and street system at city standards New development consistent with standards and plans Sufficient resources to provide infrastructure and services to new developments Effective sanitary and storm water management systems that are comprehensive and citywide Responsible developments sensitive to environmental impacts Short-Term Challenges and Opportunities 1. 2. 3. 4. 5. 6. 7. 8. Managing stormwater and flood control Negative impact of increased flood insurance rates and new federal requirements on property values and tax base Funding infrastructure projects to support growth and new development Resolving sewer problems Aging infrastructure needing major repairs or replacement at a high cost Annexation process Implementing the new comprehensive plan and zoning ordinance Difference between approved projects and final products Actions 2016 PRIORITY Policy Agenda 1. 2. 3. 4. 5. Broadband Report and Policy Stormwater Policy and Management Private Roads Policy Annexation Policy and Strategy Zoning/Subdivision Ordinance Copyright © 2015: Lyle Sumek Associates, Inc. Top Priority Top Priority High Priority High Priority Project 151002 15 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Actions 2016 (Continued) PRIORITY Management Initiatives 1. 2. 3. Development Plan vs. Actual Development FEMA/Homes Stafford Creek Restoration Project Management in Progress 1. 2. 3. City Standard Specifications: Update (SUDAS) Fire/Building Codes 2012: Update Storm Sewer and Sanitation Sewer Asset Management Program: Development Major Projects 1. 2. 3. 4. 5. 6. 7. 8. 9. Spruce Hills Drive (18th to 23rd) Traffic Signal (53rd and Falcon) 18th Street (Avalon to Spruce Hill Drive) Middle Road Project (23rd and Devil) Forest Grove Traffic Study Hopewell Road (east of Middle Road) Forest Grove Road (Utica Ridge Road and International Drive) Middle Road (Crow Creek Road Traffic Signal) Forest Grove Road Project (International Drive to Middle Road) Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 16 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa GOAL 5 PREMIER PLACE TO LIVE IN QUAD CITIES Objectives 1. 2. 3. 4. 5. 6. 7. Residents and property owners recognizing and carrying out their responsibility with city property codes Recognized as a “Safe City” Livable homes that are well-maintained and attractive More attractive streetscapes and gateways Top-quality facilities and programs for your leisure time Greater sense of community and participation Develop a unique brand for Bettendorf Short-Term Challenges and Opportunities 1. 2. 3. 4. 5. Need for Bettendorf festivals and events Maintaining a safe community – sense of personal safety and security Responding to the needs of an expanding senior population Funding for quality of life amenities, and parks and recreation Growing demands for trails and walking paths by becoming a more “walkable”/“bikable” community Actions 2016 PRIORITY Policy Agenda 1. 2. 3. 4. 5. Youth Sports Complex: Location City Events and Festivals Expansion Report Winter Activities Plan for 2017 Parks and Recreation Master Plan YMCA Future Collaboration High Priority Management Initiatives 1. 2. Mental Health Facility: Support Single Stream Recycling: Implementation Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 17 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa Actions 2016 (Continued) PRIORITY Management in Progress 1. 2. 3. 4. Library Outdoor Chess Tables (2) Family Museum Traveling Exhibits vs. Permanent Exhibits Family Museum Food Service Family Museum: AAM Re-Accreditation Major Projects 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Family Museum: Corner Store Renovation Library Building Renovations Second Floor Restrooms Forest Grove Park Development: Phase 1 Family Museum Improvement Projects: Outdoor Playground Forest Grove Park: Phase 2 Library/City Parking Lots McManus Park: 12th Street Parking Renovation Pigeon Creek Park: Natural Area Restoration Hollowview Park Playground Devil’s Glen Park Playground Palmer Hills Erosion Control Project: #10 Green, #11 Tee Box Crow Creek Recreational Trail Improvements/Land Acquisition Phase 1 53rd/Hopewell Trail Spruce Hills Trail: Road Project Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 18 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa City of Bettendorf Policy Agenda 2016 Targets for Action TOP PRIORITY Town Square/Riverfront Development Broadband Report and Policy Major River Project “The Lodge” Site Redevelopment Project TIF Policy Stormwater Policy and Management HIGH PRIORITY Private Roads Policy Downtown Business Association Development Grant Street/State Street Agreement, Preliminary Engineering Code Enforcement Report – Service Level, Process, Staffing Annexation Policy and Strategy Youth Sports Complex: Location Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 19 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa City of Bettendorf Management Initiatives 2016 Targets for Action ADA Transition Plan: Update Downtown Land Acquisition “White House” Redevelopment Lobbying Contract for Des Moines Development Plan vs. Actual Development FEMA/Homes Stafford Creek Restoration Project Mental Health Facility Single Stream Recycling Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 20 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa City of Bettendorf Management in Progress 2016 1. Isle of Capri Agreement on Taxable Assessment 2. Labor Negotiations 3. Health Insurance Review 4. Police Body Cameras 5. Season/Part-Time Employees 6. Alert Iowa Public Notification 7. Federal Transit Administration (FTA) Triennial Review 8. City Safety Officer: Recommendation for Direction and Position 9. Mobile Friendly Website 10. Public Works Department Re-Accreditation 11. Management and Employee Development 12. Additional Satellite Facility for Salt Storage and Public Works Operations: Locations 13. In Squad Cameras: Update 14. Social Media Policy: Implementation 15. Land Based Casino Development: Opening 16. Downtown Business Retention (with Chamber of Commerce) 17. Regional Economic Development Annual Performance Goals and Annual Report 18. I-74 Industrial/Technology Park: Development 19. Rock Island Arsenal/BRAC Advocacy Strategy 20. Bettendorf 2023: Implementation 21. City Standard Specifications: Update (SUDAS) 22. Fire/Building Codes 2012: Update 23. Storm Sewer and Sanitation Sewer Asset Management Program: Development 24. Library Outdoor Chess Tables (2) 25. Family Museum Traveling Exhibits vs. Permanent Exhibits 26. Family Museum Food Service 27. Family Museum: AAM Re-Accreditation Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 21 Executive Summary: Strategic Plan 2016 – 2021 – 2030/Mayor and City Council/Bettendorf, Iowa City of Bettendorf Major Projects 2016 1. I-74 City Infrastructure Project 2. Spruce Hills Drive (18th to 23rd) 3. Traffic Signal (53rd and Falcon) 4. 18th Street (Avalon to Spruce Hill Drive) 5. Middle Road Project (23rd and Devil) 6. Forest Grove Traffic Study 7. Hopewell Road (east of Middle Road) 8. Forest Grove Road (Utica Ridge Road and International Drive) 9. Middle Road (Crow Creek Road Traffic Signal) 10. Forest Grove Road Project (International Drive to Middle Road) 11. Family Museum: Corner Store Renovation 12. Library Building Renovations Second Floor Restrooms 13. Forest Grove Park Development: Phase 1 14. Family Museum Improvement Projects: Outdoor Playground 15. Forest Grove Park: Phase 2 16. Library/City Parking Lots 17. McManus Park: 12th Street Parking Renovation 18. Pigeon Creek Park: Natural Area Restoration 19. Hollowview Park Playground 20. Devil’s Glen Park Playground 21. Palmer Hills Erosion Control Project: #10 Green, #11 Tee Box 22. Crow Creek Recreational Trail Improvements/Land Acquisition Phase 1 23. 53rd/Hopewell Trail 24. Spruce Hills Trail: Road Project Copyright © 2015: Lyle Sumek Associates, Inc. Project 151002 22