Download File - FHS Oral Communication

Practical methods for communicating a
message with a mass, or large group, of
people
 Includes newspapers, magazines, film,
billboards, radio, television, etc
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Tells you what to think, do, buy, etc…
 Shapes values
 Can be misleading
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A form of persuasion that deliberately
discourages people from thinking for
themselves
 Widely used in advertising and
campaigning
 An intelligent and informed audience
recognizes propaganda as a persuasion
tool
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 Band
Wagon
 Card Stacking
 Glittering Generalities
 Name Calling
 Plain Folks
 Testimonials
 Transfer
 Assertion
 Repetition
An appeal for the subject to follow the
crowd, to join in because others are
doing it as well
 Essentially tries to convince the subject
that one side is the winning side because
more people have joined it
 Since the average person wants to be
on the winning side, he or she is
compelled to join in
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Only presenting information that is
positive to an idea or proposal and
omitting information contrary to it
 Although the majority of information
presented by the card stacking
technique is true, it is dangerous
because it omits important information
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Words that have different positive
meaning for individual subjects, but are
linked to highly valued concepts
 They demand approval without thinking
simply because such an important
concept is involved
 For example, when someone is asked to
do something in “defense of
democracy” they are more likely to
agree
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Use of derogatory language or words
that carry a negative connotation when
describing the enemy
 Attempts to arouse prejudice among the
public by labeling the target something
the audience dislikes
 Often shows up in politics and wartime
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Attempt to convince the public that his
views reflect those of the common
person and that they are also working for
the benefit of the common person
 May attempt to increase the illusion
through imperfect pronunciation,
stuttering, and more limited vocabulary
 These errors help to add to the
impression of sincerity and spontaneity

Quotations or endorsements, in or out of
context, which attempt to connect a
famous or respectable person with a
product or item
 Often used in advertising and political
campaigns

An attempt to make the subject view a
certain item in the same way as they
view another item, to link the two in the
subjects mind
 Can be used to transfer either negative
or positive feelings

An enthusiastic or energetic statement
presented as a fact, although it is not
necessarily true.
 Often implies that the statement requires no
explanation or back up, but that it should
merely be accepted without question.
 Any time an advertiser states that their
product is the best without providing
evidence for this, they are using an
assertion.

Repetition is commonly found in
commercials and political ads where a
key phrase, slogan or company name is
repeated.
 The goal being that whatever is
repeated in the ad, will play over and
over again in your brain once the
commercial has ended.

Specific group of people to whom you
are trying to sell your product or service
 Narrows your audience by gender, age,
and lifestyle/occupation.
 Marketing firms and campaign teams
use target audiences to make their
advertisements more direct and
meaningful.

Identify the purpose of the
advertisement or program
2. Analyze the values or assumptions the
program represents
3. Form your own opinion/judgment
1.
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http://naftalyworkshop.blogspot.com/
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Platform- is what your party stands for, or
believes in.
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Plank- supports your party’s beliefs and
ideas.
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In groups of 3-5 students, you will create
your own political party. This can be
anything you like as long as it is nothing
that may be considered offensive. For
example: The Gamers Party of America,
dedicated to the advancement of all
video game playing and laws that
protect and defend the rights of all
gamers.
1. Party Candidate:
 1 minute speech over
personal stance/solutions
to 4 planks
 Actor in the commercial
2. Campaign Manager:
 1 minute speech over the
party’s position and planks
(possible introduction of
candidate in the group
does not have a media
strategist)
 Director of the
commercial(Creates
Storyboard)
3. Press Secretary
 1 minute speech which
includes an opening and
closing speech and takes
questions from the
audience
 Creative Director for the
campaign poster
4. Media Strategist (if needed)
 1 minute speech that
introduces the candidate
 Head mascot designer
 Explains Commercial
Group Contract: Come up with at least five
rules, procedures, or norms you all agree to
follow while working in this group.
Each norm should have a consequence if
broken.
Everyone should sign it.
Turn it in when you are finished to receive your
packet.

What does your party stand for?

Create a Platform Statement (what your
party stands for or believes in)

Create 4 Planks to support that platform
(Supports your parties beliefs or ideas)

Design a mascot that represents your
party’s beliefs.
Your group should design and create a
campaign poster and a campaign
commercial.
 Each should contain the following:
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› Reference to your platform and individual
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›
›
›
planks
One type of propaganda
Second type of propaganda
Fact
Opinion
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Group Norms
Theme of political party decided by group
Platform statement written
Four planks decided and written
Mascot designed and illustrated in each
packet
Campaign poster completed
Commercial storyboard completed
Commercial ready to present
Speech Written
Press Secretary Speaks
2. Explain Campaign Poster
3. Campaign Manager speaks
4. Show Commercial
5. Media Strategist speaks (Explain
Commercial/Introduce Candidate)
6. Candidate speaks
7. Press Secretary reviews, closes, and
answers 3 questions
1.
BEGGINNING OF PRESENATION
I. Introduction
A. Attention Getter – needs to be in support of your party and
candidate
B. Introduce Party and it’s members
II. Show and explain Party Poster
III. Show commercial/Introduce Campaign Manager
END OF PRESENTATION: (After President Speaks)
IV. Conclusion
A. Restate Thesis (Your Party and it’s members)
B. Answer 3 questions
C. Final statement – thank everyone for attending press
conference and promote your party one last time
I. Introduction
A. Attention Getter
B. Thesis – include platform statement here
C. Preview Planks
II. Explain 1st plank
III. Explain 2nd plank
IV. Explain 3rd plank
V. Explain 4th plank
VI. Conclusion
A. Review main points
B. Restate thesis
C. Final statement – introduce next speaker
I. IntroductionA. Attention Getter
B. Thesis –
1.Explain Commercial
2.Vote for [your candidate]
C. Preview
II. Family Background
III. Educational Background
IV. Political Experience
V. Community Involvement
VI. Conclusion
A. Review main points
B. Restate thesis
C. Final statement – introduce next speaker
I. Introduction
A. Attention Getter
B. Thesis – Vote for me
C. Preview
II. Explain what you will do about 1st plank
III. Explain what you will do about 2nd plank
IV. Explain what you will do about 3rd plank
V. Explain what you will do about 4th plank
VI. Conclusion
A. Review main points
B. Restate thesis
C. Final statement
Platform statement written
Four planks decided and written
Mascot designed and illustrated in each packet
Campaign poster completed (2 Propaganda)
Commercial storyboard completed(2 DIFFERENT Propaganda)
Commercial ready to present
Write three general questions you wish to ask other
parties
 Write individual speech outlines
 Rehearse presentation
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