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Big Data Cloud Intelligence Smart use of data can help you out perform your competitors $1.6T data dividend opportunity * IDC 2014 Data sources People Apps Apps Cortana Intelligence Sensors and devices Data Automated systems Intelligence Action • Fully managed cloud services on Azure – end to end • Fire it up and go – instantly. Easy to manage and deploy. • An Integrated Platform • No heavy lifting to integrate diverse “best-of-breed” products. • A cloud subscription or pay for what you consume. • One support experience. • Productize, Simplify & Democratize! • Partner ecosystem for creating solutions, not wrangling tech. SOLUTIONS APPS Lead Scoring Inventory Mgmt. Personalized Offers (using CRM, AX, web, social, sensor data) Cortana Intelligence Preconfigured Solutions Dashboards and Visualizations DATA Machine Learning and Analytics Big Data Store Information Management Marketing Sales Service Finance Operations Workforce Customer Insight Customer Acquisition Service Analytics Financial Analytics Demand Forecasting Employee Insight Customer Feedback Analytics Cross sell & Upsell Contact Center Analytics Financial Forecasting Inventory Optimization HR Insight Churn Analytics Lead Generation & Opportunity Scoring Fraud Management IT Operations Insight Pay for Performance Risk Management Operational Efficiency Product Innovation Personalization Procurement Insight Product Recommendation Spend Insight Marketing Optimization Supplier Insight Incoming email, tweet or web form Follow up call with Lead Take notes during customer call Post Deal updates Schedule follow up meeting Can we add intelligence here? Create Proposal Collaborate on deal Generate quote and share with customer Pipeline Analysis Adam Persona: Sales executive What does Adam need to be successful? Clear insight into each opportunity’s probability of winning and potential revenue Insight into which quarter an opportunity is likely to close PAIN POINTS • Manually scanning old opportunities to determine whether the customer will buy • Manually determining the key influencers that would help convert to a winning opportunity • Manual monitoring of opportunities through Outlook. Suggestions to help close the deal Customer Analytics & Insights Solution Becoming an Indispensable Partner to Your Customers Through Greater Personalization Val Matisons, Director Advanced Analytics July 13, 2016 Shifting customer behavior and attitudes are accelerating change for banks Omni-Channel Personalized Care Switching Economy “I expect my bank to engage with me where I spend time.” “I want my bank to give me the answers to my needs.” “I am willing to try banking alternatives.“ 71% 51% 72% consider their banking relationship to be transactional rather than relationship driven want their bank to proactively recommend products and services for their financial needs of millennials would be likely to bank with non-financial services company with which they do business with. Source: Accenture Research ©2016 Avanade Inc. All Rights Reserved. ACAI delivers the capabilities needed to enable next best action Avanade Customer Analytics & Insights Solution (ACAI) Components: Customer Analytic Record Predictive Models Next Best Action Rules Analytical data model for gathering and optimizing customer data. Contains more than 6K variables specific to the Financial Services industry. Predictive models, using machine learning, calculate propensity for churn, cross-sell, acquisition, customer satisfaction, data quality Rules enabling marketers to define actions, audience and priorities across inbound and outbound channels. An Accenture patent! ACAI Services: Discovery Design ©2016 Avanade Inc. All Rights Reserved. Next Best Action Matrix & API This high performance layer enables the performance execution of action. Matrix is a database of relevant actions for each customer while the API communicates how to render actions. Implementation & Integration Distribution and Channel Systems Supports presentation and execution of next best actions across any distribution, branch, sales or other channel involved in inbound or outbound customer interactions. Managed Services A solution designed to fit any banking systems environment The design and architecture of ACAI allow for solution layers to be deployed independently while the execution layer enables next best actions to be executed from any customer facing system. Data Layer Decision Layer Execution Layer UNIFY & ENRICH CUSTOMER DATA TURN INSIGHTS INTO NEXT BEST ACTIONS ENABLE ACTIONS ACROSS CHANNELS A comprehensive & patented model aggregates data from across the organization Propensity modeling and segmentation predicts the next best actions and offers for each customer Mobile & web Next Best Action Matrix Churn CRM (branch, contact center, social, email) Deposit systems Loan systems External data Actions are integrated and presented across distribution systems and channels for execution (highly scalable database) CRM Contact Center Customer Self-Service Branch Partners Channel Customer Analytic Record (CAR) Predictive Models Action Rules Suppression Cross-sell Inbound Channels Customer Segment Payments Next Best Action Results Use results and feedback to refine models & rules. ©2016 Avanade Inc. All Rights Reserved. Next Best Action API (REST-based API) CRM Sales Marketing Automation Social Sites Mobile Applications Outbound Channels 011010 Win with Microsoft 001101010 Advanced Analytics 1010 011001 Showcase your solutions Partner Portal learnanalytics.microsoft.com guidance Provider Cloud Solution aka.ms/wpcevals Visit us in the C+E Booth at Microsoft Central Come talk to the experts from our Advanced Analytics team and find demos that feature Cortana Intelligence Suite, Microsoft R Server, Microsoft Cognitive Services and more.