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POSITION DESCRIPTION Summary Information Position Title: Product Development Advisor (Maternity Leave position) – Division: Professional Development Location: National Office Reports To: Team Leader, Product Development Approved By: Manager, Professional Development Online and multimedia Date approved: Main Purpose of the Role The Professional Development (PD) group exists to provide quality learning experiences to members of the Australian Physiotherapy Association (APA) and interested non-members to enable their professional development. The Product Development Advisor – Online and multimedia, in conjunction with the Manager, Professional Development and Team Leader, Product Development, is responsible for the management of a portfolio of online and multimedia professional development products. The role executes product and portfolio planning, product conceptualisation and development across various virtual delivery channels. Product Development Advisors manage the product mix and product lifecycle in a way that is responsive to market needs and meets internal strategic objectives. Reporting Relationships This role reports to the Team Leader, Product Development in the Professional Development unit. Other Key (non-reporting) Relationships Key relationships include: Marketing team to ensure the marketing approach for each product and portfolio enables the achievement of key objectives Regional and branch staff, particularly Regional Manager and Branch Coordinators, to ensure state-specific considerations are taken into account in decision-making National Groups and other member/non-member groups to ensure the learning needs of the profession are met Finance team in the formulation and management of the budget Key Responsibilities The role is responsible for the holistic management of the allocated portfolio of products. This includes: Creating and reviewing portfolio and product plans that enable the meeting of key objectives Maintaining the online learning platform and ensuring it meets the needs of our members Identifying and managing the optimal product mix to meet the educational, strategic and commercial objectives of the organisation Managing financial performance of products according to set objectives Researching, scoping and making recommendations for the introduction of new eproducts, retirement of products and product revisions. Ensuring a market-driven virtual PD offer through awareness, review and evaluation of external landscape including competitors, trends in the profession as well as Professional Development Understanding customer needs and learner behaviours Working with internal stakeholders and taking a leading position in the end-to-end development of successful products Actively contributing to the budgeting process for the allocated product portfolio Actively pursuing improvements and innovation in the online and multimedia learning environment Selection Criteria Education and experience: Degree qualified in business, education or e-Learning Proven experience in developing and managing virtual learning products Demonstrated experience in product management – conceptualisation, market research, competitor analysis etc. Commercial experience, including creating and managing budgets, P&Ls and qualitative reports, recommending cost and process efficiencies Project management experience Skills Ability to work in a cross-functional interstate team Ability to lead a team without a formal management mandate Proven aptitude for research using various methods An innovative, problem-solving approach Ability to take proactive action based on research and feedback Excellent interpersonal, oral and written communication Special Requirements None