Download Vice President, Marketing and Communications About The National

Vice President, Marketing and Communications
About The National Campaign
The mission of The National Campaign to Prevent Teen and Unplanned Pregnancy (“the
Campaign”) is to improve the lives and future prospects of children and families by
ensuring that all children are born into families committed to and ready for the
demanding task of raising the next generation. To help achieve this mission, The
National Campaign works to reduce both teen pregnancy and unplanned pregnancy
among single, young adults. If we are successful in reducing both teen and unplanned
pregnancy, child and family wellbeing will improve. There will be less poverty and more
opportunities for young men and women to complete their education or achieve other life
goals.
We are committed to evidence-based and informed strategies; a bi-partisan, nonideological approach; the belief that there is a place for everyone and every sector at the
table; the recognition that we must meet our audiences where they are; a relentless pursuit
to reduce disparities; and a reduction in overall rates of teen and unplanned pregnancy.
Position Available
The National Campaign is seeking a Vice President of Marketing and Communications
(VP, MarCom) to lead its award winning efforts in this arena. The VP, MarCom will
serve on the senior management team, and will be responsible for setting the strategic
direction for marketing and communications efforts across all of the Campaign
properties. The VP, MarCom, is expected to oversee the implementation of this
integrated strategic marketing and communications plan that will bring urgency to the
issue of teen and unplanned pregnancy and raise awareness of and positive regard for the
organization. The VP, MarCom will manage a talented team of marketing and
communications professionals, as well as manage this portfolio budget. S/he will work
closely with the organization’s other senior leaders, as well as other members of the
organization’s team.
S/he will also provide counsel on national marketing and communication issues. The VP,
MarCom is responsible for planning, developing, and implementing The National
Campaign’s marketing strategies, building the Campaign’s brand visibility, and
managing marketing communications and public relations initiatives, both external and
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1776 Massachusetts Avenue, NW, Suite 200| Washington, DC | 20036
The NationalCampaign.org | Bedsider.org | StayTeen.org
internal. The VP, MarCom oversees the development of collateral materials and services
(online and offline), media relations, and communications support for The National
Campaign’s priority programs. S/he functions as the Campaign’s overall brand manager
and directs the efforts of the entire organization on this front. S/he coordinates at the
strategic and tactical levels with the other functions of the organization. This position
reports to the Chief Program Officer.
Duties
The essential duties and responsibilities of the VP, MarCom include:
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Developing and overseeing implementation of an integrated marketing and
communications plan and budget that helps the organization achieve strategic
priorities.
Overseeing the organization’s work with entertainment media.
Providing communications leadership for the organization’s work with the press
and entertainment media, programs, state and federal policy initiatives, and fundraising efforts.
Using media and digital technologies to accomplish our goals.
Ensuring that the organization listens carefully to our various target audiences and
allows their unique viewpoints to inform our work.
Promoting National Campaign products, services, and brands to different
audiences.
Ensuring that all marketing and communications efforts are culturally inclusive
and meet the diverse needs of key audiences.
Developing and implementing branding, marketing, and product opportunities to
position The National Campaign as a national leader for information about birth
control.
Developing and disseminating print and digital content and materials.
Developing low or no-cost ways to market the organization’s messages and
materials.
Pursuing opportunities to build partnerships and collaboration with other
organizations to help promote National Campaign priorities and messages.
Maintaining the organization’s high standards for communicating with various
constituencies—we are a no-jargon-allowed organization.
Overseeing public opinion research efforts (through polling, focus groups, and
other means) to refine targeting, messaging, and messengers.
Ensuring implementation of and adherence to branding and messaging guidelines
that unify the Campaign’s work and coordinate its communication efforts
throughout the organization and across all brands.
Serving as a spokesperson for the organization when necessary and as a key
liaison with partner organizations.
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1776 Massachusetts Avenue, NW, Suite 200| Washington, DC | 20036
The NationalCampaign.org | Bedsider.org | StayTeen.org
Qualifications
A bachelor’s degree in Marketing or related program and 10+ years of relevant
professional experience (including management experience) are required. An advanced
degree is desirable. The ideal candidate will have experience:
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Serving in a strategic leadership role in a multi-faceted organization.
Creating and implementing effective marketing and communications plans and
campaigns.
Building earned media opportunities across a variety of media (press, digital,
social, print, etc.).
Building successful partnerships with ethnic media and those focused on women
and girls.
Managing specific “sub-brands” designed for different audiences.
Managing a high-performing communications team.
Creating successful marketing and communications efforts with limited budgets.
Developing and tracking clear metrics to judge performance and results.
The VP/MarCom candidate must be a highly organized team player who is able to
manage multiple projects simultaneously and meet deadlines; pays careful attention to
detail; has very strong writing, editing, and verbal communication skills; and is able to
comfortably embrace a “big tent” and bipartisan approach to working toward the
organization’s goals. The Vice President of Marketing and Communications is an
exempt position. Salary is commensurate with experience.
Application
Please send a cover letter and resume to:
[email protected]
Search for VP, Marketing & Communications
The National Campaign to Prevent Teen and Unplanned Pregnancy
1776 Massachusetts Ave. NW, Suite 200
Washington, DC 20036
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1776 Massachusetts Avenue, NW, Suite 200| Washington, DC | 20036
The NationalCampaign.org | Bedsider.org | StayTeen.org