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Equities Lab “The market IS our lab rat” What's the problem? "Individuals run into rat holes when trying to invest" Using Money managers • Most professional money managers are great at sales – not great at investing • You lose money to overhead and fees Invest in Mutual Funds • As a type of investment, mutual funds have badly underperform the rest of the market for 20 years. Invest in ETFs Day Trading Following News • Better then any of the other options but … • Very correlated with the overall market. • Can be subject to the Ponzi effect. • Despite very good tooling, most day traders do not make money. • Takes a large investment of time. • Reading news has been proven harmful to investing performance (Tversky, Montier, et al) • No way to understand ideas behind the recommendations, beyond reading the sales spiel What's wrong with the current tools? "In other words, why are we special?" To our knowledge, every competitor has one (or more) of the following Achilles's heels .. Crippled Scope Limited UI Bad Data • If you only know the price, P/E, and Market Cap of a company, it is very hard to do any meaningful analysis on it! • (To be fair, most of these tools were actually designed for day traders, not fundamental investors) •Can take 10-15 forms to run a simple back test •Only supports very simple queries (“PE” > “50) •Limited (if any) tools to visualize your data •No way to monitor your investments • Survivorship bias • Companies that went bankrupt simply disappear, so strategies that pick high risk companies all look great… because the losers are not included • Restated earnings • Companies restate earnings all the time, these tools then use those restated earnings. That would work great… If you had a crystal ball and could know in 2011 what the earnings will be restated as in 2012! Equities Lab's Data "Somebody fed us too much cat food" 14,000 stocks 200+ fields per company in the present Going back each year and each quarter to 2003 Point in time data No survivorship bias Catch companies restating their numbers Financial statements and more Cash flow Income statements Balance sheet Fast Data Access Custom number format Column based layout Efficient data storage using OS memory maps 3+ Terabytes of data if fully expanded Price data Zip code, number of employees, etc… Equities Lab’s UI “The cat’s meow” Intuitive monitoring of current investments Powerful visualization tools allow you to easily analyze the market Flexible expression editor finds the stocks you want to buy