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April 18, 2011
February 2, 2011
A division of Sugar Publishing, Inc.,
the leading lifestyle, entertainment and shopping network for trendsetting women
ABOUT US
Since being founded in 2006, Sugar Inc.'s mission has been to entertain and
delight its audience by producing insanely addictive content, unmatched
shopping experiences and a robust social community.
PopSugar Media offers our audience of trendsetters ages
18-40 a variety of ways and platforms to engage with us
Premium Editorial
Content
Original Programming
Mobile
Commerce
Mobile
Commerce
Community
Social Games
Social Games
Community
Local Cities
Local Cities
POPSUGAR
MEDIA NETWORK
Sugar Inc. Company + Editorial Overview
•
Funding: Sugar Inc. is privately held and backed
by Institutional Venture Partners (IVP) and
Sequoia Capital. We recently completed a $15
million round of later-stage financing in April 2011,
bringing our total funding to $46 million.
•
People: 190 employees and operations in the
U.S., Europe, Japan, and Australia.
•
Editorial Resources: 60 Editors/Writers based in SF,
LA, NY, Chicago, and London.
•
Volume: 150-200 pieces of original editorial
content created and posted daily.
•
Voice: We write with a friendly, optimistic voice
and strive for consistency across a network of
multiple writers.
•
Tone: Not intimidating, yet savvy enough for the
connoisseur. Stories have a positive angle.
ABOUT US
The PopSugar Network has seen phenomenal organic growth in the
past 4.5 years.
Approximately 16 million unique visitors monthly and over 118.5
million page views.
140,000,000
Pageviews
120,000,000
Visits
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
*Source: ComScore
ABOUT US
We wholly own our 15 premium content sites and combine a witty,
engaging voice with an active community.
Community
Celebrity & Entertainment
Fashion & Beauty
ShopStyle
Home & Family
Games
ENTERTAINMENT
& CULTURE
CHANNEL
Delivering up-to-the minute photos, news
and commentary on the hottest celebrities,
most popular TV shows and movies, the
latest tech must haves and today’s pop
culture buzz.
Entertainment & Culture
Channel Stats
 Uniques:
4,761,000
 HHI 100K+: Index 148
 Gender:
58% F / 42% M
FASHION
& BEAUTY
CHANNEL
Our Fashion & Beauty channel brings you
the hottest trends and shopping must
haves, beauty advice and how-tos, the
latest fashion straight from the runway, an
scoop on the fashion industry.
Fashion & Beauty Channel Stats
 Uniques:
5,600,000
 HHI 100K+: Index 149
 Gender:
71% F / 29% M
HOME &
FAMILY
CHANNEL
Our Home & Family channel serves up the
latest home decorating ideas and trends,
attainable fitness advice and motivation,
parenting tips and tricks, seasonal recipes
and fast and easy meal ideas.
Home & Family Channel Stats
 Uniques:
1,772,000
 HHI 100K+: Index 144
 Gender:
66% F / 34% M
POPSUGAR TV
OVERVIEW
PopSugar comes to our users in original video format featuring
entertainment, fashion, beauty and lifestyle content!
Click here or image above for video sizzle reel
•
Branded and closely aligned with the
PopSugar family of brands.
•
125+ new videos every month.
•
Embedded on hundreds of sites and
blogs each month.
•
Launched in August 2009 and surpassed
10 MM views in December 2010.
•
Broad reach through key strategic
distribution partners (i.e. YouTube, 5min).
•
Exceptional engagement: Viewers are
watching 70% + to completion.
POPSUGAR
CITY
PopSugar City is an online city guide that provides access to exclusive
daily offers from a well-edited selection of local businesses in beauty,
health and fitness, dining, travel getaways and other relevant
categories.
•
Every day, PopSugar City features a great local offer
at an amazing discount.
•
Offers are only available for a limited time so our
users have to act fast.
•
Editorial posts keep PopSugar City readers informed
on the latest local news including store openings,
sample sales, street festivals, food and exercise
trends, and much more.
•
Currently in these US markets: San Francisco, San
Jose/Silicon Valley, Los Angeles, Seattle, New York,
Chicago, Washington DC and Boston.
THANK YOU!