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Trends report: Retail Amazons Dash Replenishment allows consumers to reorder goods without even pressing a button. Brands are dedicating space in their stores to new start-‐ups with working hubs. Online retailers focusing on reuse fashion have raked in investors’ cash, different to the standard Amazon and eBay search and listing websites, which don’t work that well for purchasing fashion. Interesting: Consumers of all ages are moving into self-‐improvement and entrepreneurialism, it is predicted that 600,000 new businesses will launch in 2016 compared to 440,600 in 2011. PrivCo predicts that the second hand market is growing by 6% every year. Food & Drink Confectionary brands are using natural, sustainably sourced ingredients in its products. More than 60% of millennials eat meat alternative. Bompas & Parr created the first cloud of G&T allowing visitors to inhale their alcohol. Interesting: Consumers still expect the same taste and satisfaction, but want healthier substitutions. Cocktail culture is becoming more innovative. Technology Researchers are starting to create Self-‐healing technology in different materials Interesting: In the future self-‐healing materials will resemble living tissue. Travel: Equinox is launching a high-‐end brand for people wanting to keep fit on their travels. Blue smart has created new connected luggage, allows you to see your bag’s location on a map. Interesting Hotels now need to start treating gyms as essentials, and fully integrate them into their offerings. Beauty New trend of using superfoods as beauty products Full spectrum beauty meaning there are no boundaries with ethnicities. Freckles are a must have and can be added if they don’t appear naturally Solid beauty products and waterless products are starting to appear on the market. Interesting: Consumers are establishing a connection between how they look and what they eat Tumblr and other social media are empowering young consumers to celebrate their individualism Moving away from water based products for convenience and environmental impacts of using excessive amounts of water. Health Feminine hygiene products are becoming more of a celebrated cool-‐girl staple after getting a makeover. Growing number of exercise meets drinking events Interesting Wider culture to embrace natural products Consumers are participating in health and wellbeing in a contradictory way