Download Six Symptoms of Life Science Companies Suffering from

DATASHEET
Six Symptoms of Analytics Deficiency
Six Symptoms of
Life Science Companies
Suffering from Severe
Analytics Deficiency
Basing decisions on sound data is a key to growing
revenues and market share in the ever-changing and
ultra-competitive life sciences industry. To ensure you’re
asking and properly answering the right questions,
consider increasing your organization’s analytics
dosage or, more radically, adopting an entirely new
analytics regimen.
Each of these six telltale symptoms indicates the need for
a new approach to business intelligence and analytics.
1. Uptake inability: Salesforce.com and Veeva can’t
use all available data in their reports.
You appreciate Salesforce.com and Veeva for their
doctor relationship and document management
capabilities, and for helping you meet compliance
requirements. But when you want to create reports
with data from multiple sources, or analyze KPIs
such as Rx/sales rep, or engage in a little historical
snapshot analysis—then Salesforce.com and Veeva
are no help at all. Want to make use of the data that’s
out there? A better BI system can easily integrate
syndicated data sources (such as IMS, Verispan,
Wolters Kluwer), measure KPIs such as physician
coverage over time, and dive into multiple Salesforce.
team. Use its rich visualization, broad discovery, and
integrated analytical capabilities to absorb overarching insights.
2. Acute anxiety: will your current analytic or BI tool
ever be good enough?
You’re soothed by your BI system because it emails
you a weekly report of the top ten reps by number
of calls, and provides a dashboard of sales calls
by region. But its lack of predictive analytics has
you wondering about what you can do to improve
KPIs. You also get a sinking feeling when you try
to compare sales performance from one period to
another. Worst of all, you lose sleep worrying you’ll
miss sales targets because your BI tool works only
when it’s connected to the Internet, and it could be
unavailable at the exact moment your reps need it
reveal best practices—for example, by crunching
through years of in-house and outside data to
drugs? And easily accommodate changing data
completely assured in your analytics mastery.
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Six Symptoms of Analytics Deficiency
3. Double vision: seeing one metric in two—or
more—ways.
Your BI system may be great at data discovery. But
Some BI tools lack strong data governance, which
a single KPI. In other words, you could be seeing
double, or triple, or more. When competing versions
of data reality collide—can you know for sure how
many samples were dropped, or the current licensing
status of various doctors? You’ll waste time sorting
things out, and you could run into compliance issues.
But the bigger problem is this: fuzzy analytics won’t
help you drive optimal business results. Regain your
singular focus with a BI solution that uses a business
model to create a library of KPIs, providing all users
with a single view of business metrics across multiple
data sources.
4. Diminished agility and flexibility: difficulty
responding to organizational changes.
Things change, especially for life sciences sales
teams. Are you relying on an outdated BI system, or
one stitched together from multiple vendors? You
probably need the IT department to make necessary
updates, and you and your sales reps may be mired
in a multi-step, months-long process. Don’t go
through all that pain just to, say, compare the top ten
prescribers in a rep’s new territory with the top ten
prescribers in the rep’s previous territory. Instead,
choose a BI solution with powerful and intuitive selfservice tools including a user-ready data store, an
automated analytic engine and a complete set of tools
including interactive dashboards, visual discovery
and enterprise reports. Now everyone can adapt their
analytics to organizational changes all by themselves,
instantly and smoothly.
We clearly needed a BI
solution that could easily
combine and analyze data
maintained in different
applications, creating a
single, comprehensive
source of the truth. We
wanted to avoid anything
that would require a
massive investment of
time and resources, and
we needed a solution that
would easily scale to meet
our future needs.
Ben Slater
Sr. Manager of Enterprise Applications,
Vital Images, a Toshiba Medical System
Group Company
5. Slow digestion: getting bogged down in large
data sets.
No surprise here: your sales organization will
use, and generate, more data this year than ever
before—perhaps as much data as they’ve dealt with
in the past ten years combined. Many BI systems
just cannot scale to handle ever-growing data piles
from IMS and other sources. When fed these large
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Six Symptoms of Analytics Deficiency
amounts they simply put other activities on hold as
they gnaw away. You should avoid BI solutions that
promise “instant” answers with “in-memory” analysis
(they’re inherently limited by memory) and desktopbased systems, which don’t have the horsepower to
meet today’s requirements. Performance matters.
So opt for a fully integrated, server-based BI solution
that can quickly and easily query large data sets—
everything from data warehouse aggregates and
in-memory caching to columnar analytic databases—
without a single hiccup.
Recognize any of these symptoms? Relieve your pain(s)
with a Cloud BI solution that delivers rapid analytic
insights for Veeva, Salesforce.com, and other life science
applications.
We prescribe Birst. Give it a try at
http://www.birst.com/learn/try-birst.
6. Infirmity: older technology is less effective, costly
to maintain, difficult to upgrade.
Your legacy, on-premise BI solution has served you
well. But now you’re stuck with a high TCO and the
latest technologies are passing you by. Time to let
go. Here’s the good news: you can deploy a cloudbased BI solution in less time, and at lower cost,
than it would take to upgrade your legacy system.
You will never again deal with upgrades, or worry
about hardware or operational resources. Yet you will
always take advantage of cutting-edge technologies.
You can even deploy modern BI solutions right in
your Salesforce.com or Veeva environment, thus
driving higher CRM adoption rates across your sales
organization. How much more robust can you get?
About Birst
Call toll free: (866) 940-1496
Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of
Email us: [email protected]
decisions better, every day, for every person. Birst’s patented 2-tier data architecture and comprehensive
www.birst.com
BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual
decision—up and down the org chart. Thousands of the most demanding businesses trust Birst Cloud BI to make
metric-driven business execution a reality. Learn more at www.birst.com and join the conversation @birstbi.
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