Download Adidas Marketing Strategy

Adidas Marketing Strategy
Y12 Project
Project
• This project will encapsulate everything you need to know about
marketing, using Adidas as a case study. You can make notes on the
print out pages as you go along in class.
• These will have to be typed up as the PPT may be presented at the
end of the task. Use page numbers to develop answers.
• You must create hyperlinks to videos or articles when requested
showing evidence to back up your claim.
DEVELOPING AS LEVEL ANSWERS
YOU MUST SHOW EVIDENCE OF USING AT LEAST THREE CONNECTIVES
PER SLIDE TO DEVELOP ANSWER, WHEN REQUIRED.
ANALYSIS – EXPLAINING YOUR ANSWER
EVALUATION – JUSTIFYING YOUR ANSWER
CONTRASTING
Although…
Except…
Moreover…
If…
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Yet…
Apart from…
Unless…
Despite…
As long as…
CAUSE & EFFECT
Consequently…
Due to…
As a result…
Therefore..
Because of…
Because…
SEQUENCING
Firstly…
After…
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Before…
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Next…
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Lastly…
In conclusion…
Then…
To conclude…
Previously…
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Subsequently…
COMPARING
Equally…
As with…
Like…
In the same way…
Similarly…
Even so…
Likewise…
CONNECTIVES
EMPHASISING
Most importantly…
Significantly…
Notably…
Especially…
Above all…
In particular…
Indeed…
QUALIFYING
Despite…
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As long as…
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Apart from…
If…
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ADDING
In addition…
And…
Too…
Also…
Additionally…
As well as…
Furthermore…
ILLUSTRATING
For instance…
Such as…
In the case of…
So…
For example…
As revealed by…
As illustrated by…
Research and complete the sections below for Adidas.
Explain why effective marketing is important to Adidas. (p.119) –
Connectives
Illustrate the marketing decision making model and apply to Adidas
(p.371)
Do you think Adidas is a marketing orientated company (.120)
Evaluation connectives
Choose a product of Adidas and explain how it uses the marketing mix.
Must refer to types of purchasing. (Use below as guidance)
• Product
• Recycled material
• Price
• Skimming
• Promotion
• Online, social media
• Place
• Store locations
Outline the influences on the marketing mix and evaluate which has the
biggest impact on Adidas. (p.143)
Choose a product of Adidas and read p.147-149. Explain how the
product benefits consumers and is different from it’s competitors. (Use
key terms from text)
Illustrate and explain the Product Life Cycle (p. 151)
Explain what happens cash flow during the product life cycle
(connectives) p. 153
Choose a product of Adidas which illustrates an Extension strategy
(p.154) Link to research
Illustrate the Boston Matrix and apply to Adidas range of products.
(Provide links to research of sales and growth)