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Punishment
Driven
Developme
nt
#pdd
Louise Elliott
@IvanaTerrorBull
Given that a team isn’t delivering fast
enough
When you have told them the delivery
date over and over again
Then punish them with no bonus and
bad performance reviews
@IvanaTerrorBull
Who’s to blame?
@IvanaTerrorBull
A Challenge…
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An Experiment…
@IvanaTerrorBull
An Experiment…
Low
High
Scenario 1
John is at a football game when
he sees another fan, called Steve,
wearing a scarf supporting the
opposing team. John tells Steve to
take the scarf off. Steve refuses
and John hits him in the face.
@IvanaTerrorBull
Blameworthiness
Punishment
@IvanaTerrorBull
Bonus
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Bonus
Bonus
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Bonus
@IvanaTerrorBull
Bonus
@IvanaTerrorBull
Bonus
@IvanaTerrorBull
Why do we punish people?
@IvanaTerrorBull
Why do we punish people?
- To put other people off doing the same
thing
- So that the individual won’t do it again
- For retribution
- To compensate the victim
@IvanaTerrorBull
Odd man out
@IvanaTerrorBull
Scenario 2
John and Steve are hunting in the
woods. Despite the fact that John
has followed all safety rules his
shotgun misfires, accidentally
hitting Steve in the side. Steve
dies before John can fetch help.
@IvanaTerrorBull
Blameworthiness
Punishment
@IvanaTerrorBull
Self-punishment
@IvanaTerrorBull
Narcissism of Small
Differences
(Freud, 1930)
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Blame the BA
@IvanaTerrorBull
Scenario 3
John drives a security van
containing money. One day Steve
kidnaps John’s daughter and
threatens to kill her if John doesn’t
give Steve the money. John gives
Steve the money from his van and
his daughter is returned safely.
@IvanaTerrorBull
Blameworthiness
Punishment
@IvanaTerrorBull
Yes but…
@IvanaTerrorBull
Hansei
@IvanaTerrorBull
Scenario 4
John planned to kill his mother for
the inheritance. He dragged her to
bed and lit her oxygen mask with
his cigarette, hoping to make it
look like an accident. His mother’s
clothes caught fire and she burnt
to death.
@IvanaTerrorBull
Blameworthiness
Punishment
@IvanaTerrorBull
Angry man
@IvanaTerrorBull
Personal Kaizen
@IvanaTerrorBull
Scenario 5
John and Steve are friends who
share a competitive streak. They
frequently play tennis together.
One day when they are playing
Steve easily defeats John 2 games
in a row. In frustration, John
returns the ball particularly hard
and it hits Steve in the eye.
@IvanaTerrorBull
Blameworthiness
Punishment
@IvanaTerrorBull
(Buckholts et al, 2015)
@IvanaTerrorBull
Dorsolateral Prefrontal Cortex
(Buckholts et al, 2015)
@IvanaTerrorBull
@IvanaTerrorBull
Punishment Driven Development Manifesto
Finding out who is to blame over working collaboratively
Retribution over encouraging innovation
Punishing mistakes over avoiding future mistakes
Venting emotions over achieving goals
@IvanaTerrorBull
People
Punishment Driven Development Manifesto
Respecting people over controlling people
Celebrating mistakes over punishing mistakes
Putting yourself in their place over putting others in their
place
Changing your behaviour over changing their behaviour
@IvanaTerrorBull
People Driven
Development
#pdd
@IvanaTerrorBull
Louise Elliott
linkedin.com/in/louiseelliott
@IvanaTerrorBull