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DEPARTMENT OF BUSINESS ADMINISTRATION Introduction to Business: 3 credits/1st yr. The content of this course includes: (1) business systems today, (2) forms of business ownership, (3) business and its environment, (4) international business, (5) human resources management, (6) financial management, (7) marketing management, (8) production and operations management, (9) functions of management, and (10) management information systems and computers. (Bertram Tan) Behavioral Science: 3 credits/1st yr. This course is designed to understand human behavior from a management point of view. Topics may include concepts in behavioral science, habitual domain, motivation, interpersonal and group dynamics, conflict management, leadership and communication. (Hui-Eng Tong) Introduction to Industrial Engineering: 3 credits/1st yr. Industrial Activity; Industrial Organization; Investment Type; Package Design; Manufacturing Process; Factory Location; Material Handling; Paper Joints; Job Assignment; Linear Programming; Transportation Method; Purchasing Policy; Inventory Control. ( Chaw-Kai Yang) Economics (1)(2): 3 credits/1st yr. The content of this course includes: 1. Microeconomics: (1) demand, supply, and market equilibrium, (2) household behavior and consumer choice, (3) the foundations of producer decisions making, (4) perfect competition and monopoly, (5) monopolistic competition and oligopoly, and (6) input demand: the labor and land markets. 2. Macroeconomics: (1) measuring national output and national income, (2) aggregate expenditure and equilibrium output, (3) government and fiscal policy, (4) demand and supply of money, (5) the labor market, 6-41 unemployment, and inflation, (6) the budget deficit, stabilization policy, and inflation, (7) economic growth, and (8) the world economy. (Hsin-Hong Kang, Tim T.C. Yang) Introduction to Computers and Their Use: 3 credits/1st yr. Beginning course in what computers do, how they function, and how to use them effectively. Development of user knowledge/skills through hands-on experience with applications in BASIC, input/output devices, and PCs. (Yao-Chuan Tsai) Calculus (1)(2): 3 credits/1st yr. The content of this course includes: 1. Limit and Continuity 2. Derivatives 3. Applications of Differentiation 4. Antidifferentiation 5. The definite integral 6. Applications of integral 7. Transcendental functions 8. Infinite sequences and series 9. Functions of several variables 10. Multiple integration Management: 3 credits/1st yr. Traces the historical development and contemporary aspects of management. Emphasize management's ability to analyze, plan, coordinate and control the varied activities of organizational functions. In addition, the role of the manager as a decision-maker in a dynamic environment is examined. (Su-Chao C. Chang) Taxation: 3 credits/2nd yr. The course is divided into three parts: (1). General principles of taxation: tax quality, tax shifting, tax system, tax cannon, taxing organization and system of tax personnel; (2). Kinds of taxes: Income tax, customs duty, estate tax, commodity tax, business tax, land tax, and tax on consumption; (3). Reports of latest improvement upon theory and systems of taxation in other countries. (Chen-Gam Yau) Microeconomic: 3 credits/2nd yr. This course is designed to discuss consumer behavior, theory of production and 6-42 cost, theory of firm and market structure, and input market. (Yaw-Bin Wang) Administrative Tax Act and Regulations (Lecture): 3 credits/2nd yr. To teach existing tax and customs duties and revenues law and regulation, along with the various tax leviable systems. In order to offer more advanced research and systems advantages and disadvantages, gains and losses, the course contents can be divided as such: 1. General Provisions: (1) Tax and customs duty, a basic concept, (2) Tax Act, their meaning and principles, (3) Tax laws, its establishing and developing, (4) Finance, Income and Expenditures. 2. Specific discussions: (1) Tax revenue substance laws, (2) Collection laws for taxes and surtaxes, (3) Tax relief laws, (4) Administrative add legal Proceedings involved in lawsuits, (5) Tax violations and punishments. 3. Specific tax designations: Unitary income tax for profit making by enterprises, Legacy tax, Land tax, House duty, Customs duty, Taxes on commodities, Business tax, Contract tax etc. All of which will be separately explained. (Chun-Lang Chen) Statistics (1)(2): 3 credits/2nd yr. Recommended Text: Basic Business Statistics (Concepts and Applications) by Mark L. Berenson and David M. Levine. Course Outlines: 1. Descriptive Statistics 2. Data Collection and Data Presentation 3. Basic Probability 4. Random Variables and Probability Distributions 5. Sampling Distributions 6. Estimation 7. Hypothesis Testing 8. The Analysis of Variance 9. Nonparametric Methods 10. Linear Regression Model and Correlation 11. Index Numbers and Time Series Organizational Behavior: 3 credits/2nd yr. This course investigates individual and group behavior for operational effectiveness in the organization. Basic concepts of personality, learning, perception, decision, motivation, communication, conflict and leadership. ( Shuang-Shii Chuang) Marketing Management: 3 credits/2nd yr. 6-43 A managerial approach to the study of marketing. Emphasis is on the nature and scope of the marketing manager's responsibilities and marketing decision making. The content of this course includes: (1) the core concepts of marketing, (2) analyzing marketing opportunities, (3) selecting target markets, (4) designing marketing strategies, and (5) marketing management. ( Wann-Yih Wu) Operations Research: 3 credits/2nd yr. The second in a two-course sequence in quantitative methods is often called operations research or management. Emphasis is placed on the application of methods through the use of case studies. Topics are selected from Markov process, queuing theory, inventory models, simulation, linear programming, dynamic programming and statistical selection theory. The intent is to develop in the student an intuitive feel for the subject of quantification. Computer projects are required. (Quey-Jen Yeh) Macroeconomics: 3 credits/ 2nd yr. This course is designed to introduce the study of national income, income determination, the supply of money, the demand for money, AD and AS, inflation, and unemployment. (Yaw-Bin Wang) Human Relationship Management: 3 credits/2nd yr. Emphasis is placed on problems and theories of organizational behavior. Topics include issues such as knowing oneself, getting along with people, motivating people, tolerance and understanding, arts of listening, arts of speaking, handling confrontation, etc. (Hui-Eng Tong) Introduction to Management Sciences: 3 credits/2nd yr. An introduction to modern quantitative methods is often called operations research, or the management science of decision making; it covers decision theory, payoff matrixes and decision criteria, inventory problems under risk, linear programming, mathematical model building, statistical decision theory. This course is designed to prepare the student to make a variety of decision analyses of business problems as well as recognize a problem requiring the application of 6-44 these methods. Computer projects are required. (Quey-Jen Yeh) Production and Operations Management: 3 credits/2nd yr. The content of this course includes: 1. Introducing new products and services 2. Total quality management 3. Process design 4. Technology management 5. Job design and work measurement 6. Capacity 7. Location 8. Layout 9. Forecasting 10. Materials management 11. Aggregate planning 12. Master production scheduling 13. Material requirement planning 14. Just-in-time systems 15. Scheduling 16. Project scheduling and control (Bertram Tan) Money and Banking: 3 credits/2nd yr. This course is designed to introduce money, financial systems, financial markets, and banking structure. It also discusses the determination of interest rates, monetary theory, and monetary policy. ( Yaw-Bin Wang) Synopsis to Civil Code: 3 credits/3rd yr. The Concepts of Chinese (R.O.C.) Civil Code is teaching legal basics between individual and social-economic property and status laws and also indicating its relationships. The civil code can be divided into 5 categories; the general provisions of the civil code, debts, the law of realty, relatives and inheritance. (1) General Principles: Divided into 7 Chapters. (2) Debts: 6 Chapters with 24 Sections. (3) The law of realty divided into general Principles, Security interest, Seisin and detentional rights, etc. (4) Relatives: Divided into 6 Sections of general Principles, marriage, parents and sibling, legal guardian, support, home, family gatherings. (5) Inheritance: Divided into heir at law, a legacy of inheritance, last will and testament 3 chapters will be used for this. There are two main parts in civil code that the first one is a real property concerned and the second is a relative concerned. Properties begin at contracts. A contract is a promise that creates a legal obligation. Every day of our lives we enter into contracts. We do this when we buy a newspaper, a meal, groceries, or an automobile. Most contracts are simple everyday affairs that are forgotten when 6-45 completed and that cause no trouble. It is the one contract in a thousand that becomes a problem and requires legal attention. Marriage is also a civil contract entered into by both parties. The marriage contract differs from ordinary contracts in that it cannot be dissolved by the parties but only by the sovereign power of the country. It is the law in all Western countries and China, Taiwan, Japan, Korean etc that the marriage relation can exist only between one man and one woman at one time hence only a monogamous marriage is legal. (Chun-Lang Chen) Business Applications in COBOL: 3 credits/3rd yr. Provides experience in analysis, design, and writing COBOL programs. Business applications for file processing techniques are emphasized. Stressed topics on structured programming, system analysis and interactive/form design. (Yao-Chuan Tsai) Financial Management: 3 credits/3rd yr. Corporate financial management is the study of how a firm raises and applies funds in order to maximize values. Major themes of investigation include the fundamental concepts of financial management, financial analysis, capital budgeting, strategic long-term financing and operational funds management. (Shuang-Shii Chuang) Commercial law (1)(2): 3 credits/3rd yr. To introduce the current Chinese (R.O.C.) existing Commercial law and Business Law. Also explaining and describe the legislatures concerns, each law separates cause and their relations to each other, and the use of these main points showing precedents in other nations and compare their differences advantages and disadvantages. This curriculum discusses the past and current law code, also looks for future new trends. Besides classroom lectures there will be reactive problems to work. Chinese Commercial Law contents contain separate general discussions; Corporative ACT (Company law), law of negotiable instruments, Maritime Law and Insurance Law. A corporation is a legal "person" composed of one more natural person and is an entirely separate and distinct entity from the individuals who compose it. The advantages to businessmen of incorporation over other 6-46 forms of business organization are limited liability, permanency, and flexibility. Once a stockholder has been paid for his stock in the corporation, he is not usually liable to creditors of the corporation. Thus, businessmen can put money into a corporate venture and run the risk of personal liability if the venture fails. The corporation may continue indefinitely no matter what happens to its original stockholders. There are many different kinds of corporations, among them public, municipal, and private corporations; stock and membership corporations; and foreign and domestic corporations. Different legal rules determine the power of liabilities, and privileges of each classification of corporation. (Chun-Lang Chen) International Trade Theory: 3 credits/3rd yr. The content of this course includes: 1. Foreign exchange market, exchange rates, and the balance of payments. 2. Open-economy macroeconomics: adjustment in the balance of payments and domestic stability, (1) The price adjustment mechanism under a flexible and a fixed exchange, (2) the income adjustment mechanism and synthesis of automatic adjustments, (3) open-economy macroeconomics: adjustment policies, (4) the monetary and portfolio balance approaches, (5) flexible versus fixed exchange rates, and (6) the international monetary system, past and present. (Hsin-Hong Kang) Intermediate Accounting (1)(2): 3 credits/3rd yr. Accounting is the process of identifying, measuring, and communicating economic information to permit informed judgements and decisions by the users of the information. Furthermore, Accounting is a service activity. Its function is to provide quantitative information, primarily financial in nature, about economic entities that are intended to be useful in marketing economic decisions-in marketing reasoned choice among alternatives courses of actions. 1. Development of Accounting Theory 2. Improvement of Accounting Procedure 3. Introduction of Financial Statements 4. Comparison of Various Assets Evaluation Approaches 6-47 5. Accounting for Liabilities & Owner's Equity 6. Prepare Statement of Cash Flows 7. Accounting for Income Taxes 8. Accounting for Accounting Changes & Accounting errors 9. Approach of Basic Financial Statement Analysis Business Japanese: 3 credits/3rd yr. The content of this course includes basic grammar and conversation. (Sui-Ta Tsai) Management Information: 3 credits/3rd yr. The objective of this course is to teach students how to integrate computer technology into the business environment, especially how to use computers to improve the efficiency and effectiveness of managerial work. Topics include information systems design, office automation, electronic mail system, examples of application systems, and the use of packages such as SQL and LOTUS. To stimulate the interests of students, discussion sessions and oral reporting may be employed. (Hae-Ching Chang) International Trade Practice: 3 credits/3rd yr. The content of this course includes: (1) steps of import-export trade, (2) terms and conditions of the transactions, (3) trade contract, (4) export permits, (5) import permits, (6) credit and UCP, (7) settlement of exchange and negotiation, (8) operations of customs, (9) ocean transportation, (10) marine cargo insurance, (11) trade disputes and claims, and (12) commercial arbitration. (Chwan-Yi Chiang) International Financial Management: 3 credits/3rd yr. The increasing importance of international finance is evidenced by the internationalization of business firms and the global integration of financial markets. This course discusses how a firm rises to international financial markets, reduces exchange rate risk, lowers cost of capital and then maximizes the value of the firm. Topics include international financial environment, exchange rate management, international financing decisions, and international investment 6-48 decisions. (Hsinan Hsu) Business Policy: 3 credits/4th yr. The purpose of this course is to provide a comprehensive outline of what planning and policy developments are and how they are carried out in a business enterprise. The course includes the discussion of the nature of business policy, the phases and premises of policy planning processes, and the formulation of business policy and strategy. Students will participate in case studies that will permit them to experience some of the problems discussed in class. The course is a self-contained unit for those wishing a general understanding of top management policy making. (Ming-Tien Tsai) Futures and Options: 3 credits/4th yr. Futures and options deal with a subject that has undergone dramatic developments in theory and practice. Futures and Options markets have been expanded from traditional commodity markets for grains, livestock, and previous metals, to include financial derivative markets for stocks, Stock indexes, bonds, and Currencies. This Course provides a systematic introduction to the markets, strategies, pricing theories, and controversial issues. (Hsinan Hsu) The Law of Securities Exchanging: 3 credits/4th yr. This curriculum will study and discuss Chinese Securities exchange Act in order to compare with Taiwan’s (R.O.C.) and western countries stock and securities concerns. And looking for the future development prospects, also to discuss current situations of Chinese (R.O.C.) stock and securities and to analyze its security over financed stock. A finance house desiring advantages and disadvantages. Security for its stocking finance can, of course, avail itself of all the forms of security which the law allows over different classes of asset owned by the dealer or in which he has or will acquire an interest. But we are here concerned with security over the stock itself. Such security may take various forms, but these divide broadly into two groups, charge and bailment (or floor plan). Each has its advantages and disadvantages. The charge is more flexible in that it can provide purchase-money and non-purchase-money security, whilst 6-49 the use of reservation of title or interest to secure non-purchase-money indebtedness is perilous. On the other hand, title reservation is inherently stronger, since it is not a floating security (or, indeed, security at all in the legal sense), whereas a charge on stock will usually be a mere floating charge. (Chun-Lang Chen) Investment Management: 3 credits/4th yr. The content of this course includes: (1) investment concepts, (2) introduction to security markets, (3) determinants of securities prices, (4) options, (5) futures, (6) portfolio analysis, (7) capital asset pricing model (CAPM), (8) arbitrage pricing theory (APT), (9) real estate investment, and (10) gold investment. (Chwan-Yi Chiang) Business Communication: 3 credits/4th yr. This course is designed to review communication concepts and techniques in business. Students are expected to lead discussions and practice their presentation skills in class. The content includes concepts of business communications, preparation before communicating, improving communication skills, organizing and presentation of a message, communicating specified messages, managing for communication. (Hei-Eng Tong) Managerial Accounting: 3 credits/4th yr. Stress is on the use of accounting information within organizations for the purpose of planning, control and analysis of special decisions. Introductions to the field of management accounting will be discussed, such as C. V. P. analysis, product costing, relevant costs, budgeting, responsibility accounting, performance measurement and evaluation. (Hui-Eng Tong) Public Finance: 3 credits/4th yr. Public Finance is public sector economics or government economics. It includes general analysis, public expenditure theory, public revenue theory and the policy of public finance. It provides a broad perspective on the role of government in the economy. (Pin-Tan Liu) 6-50 International Trade Law: 3 credits/4th yr. The study of the modern law of international trade shows there is a striking similarity in all national legal systems, a similarity which appears to transcend the division of the world into systems of socialist planning and of free market economy and traditions, and that peaceful international competition -- the essence of international trade -- is the only alternative to the mutual destruction of nations by warlike ventures. The aim of this course is to explore the sources from which the law of international trade is derived and bring students to an understanding of the above mentioned significance. This course is part of a carefully planned study in comparative law, aiming at a systematic examination of the principles on which the new law of international trade is founded. This study, it is hoped, will be of value to the jurist, the practitioner and the agencies engaged in the formulation of international trade law and practices. To the jurist it will reveal the scientific framework of the new law of international trade; to the practitioner it will indicate the trend of modern thinking in international business; to the formulating agencies it will present comparative material which will enable them to select the most suitable methods for the regional and universal unification of particular branches of international trade law and practices. The course uses my own textbooks and journal papers for a lecture and seminar. (Chun-Lang Chen) Marketing Strategy: 3 credits/4th yr. The course will analyze and discuss specific problems of marketing strategy. Emphasis will be placed on the basic aspects of strategy, marketing planning process, as well as marketing strategy formulation. Various current issues will be also analyzed from both a practical and a conceptual perspective, and students will be encouraged to participate in the discussion, which will allow them to experience the real business world and market reality. The course is advanced marketing, for which basic marketing knowledge is required. (Ming-Tien Tsai) Stock Market and Security Analysis: 3 credits/4th yr. The content of this course includes: (1) introduction to stock markets, (2) primary markets, (3) secondary markets, (4) securities law and taxes, (5) sources 6-51 of financial information, (6) market indexes, (7) stock valuation, (8) earning and stock prices, (9) technical analysis, and (10) behavior of stock market prices. (Chwan-Yi Chiang) Global Marketing: 3 credits/4th yr. The content of this course includes global perspectives on the international environment, foreign market entry strategies, corporate strategy and global marketing strategies. (Tsung-Chi Liu) Materials Management: 3 credits/4th yr. The content of this course includes: (1) introduction, (2) objectives of purchasing/materials management, (3) organization for purchasing/materials management, (4) forecasting and market analysis, (5) strategy in purchasing, (6) classification of purchases, (7) value analysis, (8) inventory policy decisions, (9) inventory control systems, (10) material requirements planning, (11) materials handling, (12) receiving and stores, and (13) disposal of scrap, or obsolete material. (Bertram Tan) Readings in Management: 3 credits/4th yr. This course is designed to review the literature and current issues in management. (Hui-Eng Tong) Service Management: 3 credits/4th yr. The main topics of this course include: (1) the service sectors in macroeconomics, (2) the characteristics of service sectors, (3) four main sectors of service (commerce, finance, health, government). This course will pay attention to case application in strategic management. (Tim T.C. Yang) Factory Management: 3 credits/4th yr. Industrial Sanitary Safety; Plant Layout; Operation, Flow, Gang, or operator Process Chart; Film Analysis; Stop - watch Time Study; Pre - determined Time Study; Performance Rating; Quality Control; Decision Policy. (Chaw-Kai Yang) 6-52 Real Estate Investment: 3 credits/4th yr. This course includes the main topics in real estate, which integrating economics, finance, management, urban planning and land use theory. We will try to help senior students gaining a general understanding of real estate investment. (Tim T. C. Yang) Business Operations and Simulation: 3 credits/4th yr. This course will provide the student with an understanding of the theory and practice of modern operations planning techniques. Hands on experience will be emphasized through the use of case studies and computer simulation with state of the art operations planning software. (Su-Chao C. Chang) Financial Markets: 3 credits/4th yr. The primary purposes of this course are an understanding of a society's need for fund flow mechanisms, and the role played by the financial markets. Major themes include money market capital markets, financial deregulation, financial institutions, financial innovations, etc. (Shuang-Shii Chuang) Managing Financial Institutions: 3 credits/4th yr. The course lays emphasis on the management of financial institutions; some special and relevant topics include asset management, ability management, capital management, international banking, etc. (Shuang-Shii Chuang) Seminar on Economic Theory and Practice: 3 credits/4th yr. This course is designed to discuss the present problems of the economy, and analyze how monetary policy or fiscal policy influences economic activity. It also researches wages, price, investment, and public bad. (Yaw-Bin Wang) Seminar on Production and Operations Management: 3 credits/1st yr. The content of this course includes: (1) introduction to production and operations management, (2) forecasting, (3) designing products, services, and processes, (4) operations capacity, (5) locating production and service facilities, (6) layout planning, (7) job design, production and operations standards, and work 6-53 measurement, (8) project management, (9) scheduling systems and aggregate planning for production and services, (10) inventory control fundamentals, (11) inventory control applications, (12) material requirements planning, and (13) quality assurance. ( Bertam Tan) Marketing Management: 3 credits/1st yr. The purpose of this course is to clarify the marketing concept and the marketing problems in business decision-making process. The course acquaints the student with basic aspects of marketing management such as the influences of environment within which and the management of marketing mix -- prices, products, promotion, and distribution. In the class, students will participate in case studies that will permit them to experience real-life marketing situations. (Ming-Tien Tsai) The Special Topic of Business Law: 3 credits/1st yr. This is a seminar course. The main purpose of this curriculum is to let students get various concepts to study a technique for case-study in a Commercial law and Business Act concerned, and its contents contain as above mentioned in the curriculum. (Commercial laws and Business law.) (Chun-Lang Chen) Consumer Behavior: 3 credits/1st yr. This is a fundamental course in marketing. It is designing to explore consumer buying behavior and its implication in marketing. The content of this course includes (1) consumer buying decision continuum, (2) consumer decision process, (3) factor influencing buying decision, and (4) implication of consumer behavior in marketing strategy. (Cheng-Nan Chen) Managerial Economics: 3 credits/1st yr. Managerial economics is concerned with the application of economic principles and methodologies to the decision-making process of the business firm operating under conditions of risk and uncertainty. This course will incorporate business examples followed by provocative discussion questions and case study problems. 6-54 (Tim T.C. Yang) Financial Management: 3 credits/1st yr. Financial management is the study of raising and using funds by business firms. The goal of financial management is to maximize the value of the firm (i, e. the wealth of the stockholders). This course emphasizes the recent development of financial theories (such as capital budgeting, capital structure, cost of capital dividend policies, CAPM, etc.), and their applications in practice. Basic mathematical and statistical knowledge are required. (Hsinan Hsu) International Foreign Exchange and Management: 3 credits/1st yr. 1.Understanding the Critical Concepts of the Foreign Exchange Market 2.Analysis of Financial Markets and Financial Instruments 3.Fundamental Analysis of the Foreign Exchange Market 4.Technical Analysis of the Foreign Exchange Market 5.Trading Simulation in the Foreign Exchange Market 6.Foreign Exchange and Risk Management (P. Y. Lee) Seminar on Service Economy and Management: 3 credits/1st yr. This advanced course will discuss: (1) the service trends in macroeconomics, including world comparisons, (2) different management models in face of the differential sector characteristics, and (3) the case studies and field survey in services. (Tim T. C. Yang) Real Estate Economics and Finance: 3 credits/1st yr. This course will investigate the economic and financial aspects of real estate. The study of 30 papers will enable the students to learn the fundamental topics and issues in the real estate field. Case studies and field surveys will be helpful in the writing of term papers. (Tim T.C. Yang) Organizational Development and Sensitivity Training: 3 credits/1st yr. 1.The Evaluation and Theory of Organizational Development and Sensitivity Training 6-55 2.The Stages and Strategies of Organizational Development 3.Case Studies of Organizational Development 4.Sensitivity Training in Action 5.Organizational Development in Various Organizations 6.Organizational Development and Organizational Environment 7.Future Directions in Organizational Development (P. Y. Lee) Application of Computer Software: 3 credits/1st yr. The objective of this course is to teach students how to use important computer packages such as DBASE, LOTUS, PEIII and SAS. PEIII is a word processing software. DBASE is a data base management tool. LOTUS is an electronic spreadsheet, and SAS issued for statistical computation and analysis. DBASE and LOTUS will be the focus of the course. (Hae-Ching Chang) Organization Theory and Management: 3 credits & Ph. D. 1st yr. Concepts and theories of organization -- a macro view examining relevant research on organizational structures (e.g., departmentalization, formalization, centralization), processes (e.g., power, leadership, decision-making, communication, innovation, change), and environments, such approaches as bureaucratic, open system, socio-technical system, and contingency theories will be presented and assessed. (Su-Chao C. Chang) Multinational Management (or International Management): 3 credits/ 1st yr. This course is designed to introduce the comparative approach to the study of the international business environment, operations, human resource management, production and logistics between U.S.A. and Japan. (Tsung-Chi Liu) Management Science: 3 credits/1st yr. This course is designed to study the solution of management problems using mathematical modeling. Emphasis is placed on the application of the models through the use of case studies. A computer software package is used as the analyzing tool. Topics of this course include linear programming, inventory 6-56 model, decision theory, network models, simulation, waiting line, game theory and dynamic programming. (Quey-Jen Yeh) Market Segmentation: 3 credits/1st yr. Market segmentation is one of the most important concepts in Marketing. It offers marketers the guidance to formulate and implement their marketing strategies and to allocate their resources. In order to realize this topic in terms of its theoretical foundation and application, this course is divided into two main parts. The first one focuses on the understanding of its theoretical background through the lecture and discussion of textbook and papers. The other is an actual segmentation research by students. (Quey-Jen Yeh) Business Forecasting: 3 credits/1st yr. This course is designed to discuss the basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Topics include data collection, forecasting methods (naive methods, regression method, decomposition method and Box-Jenkin's techniques), and their computer usages. Emphasis is placed on real-world applications. (Quey-Jen Yeh) Commercial Law and Regulations (Seminar): 3 credits/1st yr. Securities exchange and Commercial Business Laws and Regulations, An Introduction: (1) Research and discuss problems with securities exchange laws and Act, compare to Western countries, American and Japanese securities exchange Act, future development and trends next we will discuss Taiwan's exiting Securities exchange Act and Regulation. The Seminars also compare and analyze the various advantages and disadvantages concerning Business law and Commercial law; (2) Discuss and study the company laws dealing with International mergers and acquisitions of companies; (3) Discuss various actual cases and a statute law. (Quey-Jen Yeh) Quantitative Methods for Management: 3 credits/1st, 2nd yr. The course is about the solution of management problems using quantitative modeling. The intent is to develop in the student an intuitive feel for the subject of 6-57 quantitative methods and enable him/her to think quantitatively. Topics are selected from linear programming, Markov process, queuing theory, inventory models, simulation, decision theory and mathematical model building. Computer projects are required. (Quey-Jen Yeh) Econometrics: 3 credits/1st yr. The content of this course includes: (1) simple regression, (2) multiple regression, (3) heteroskedasticity, (4) multicollinearity, (5) autocorrelation, (6) dummy variables, (7) limited dependent variables, (8) simultaneous equations, (9) model of expectation, (10) diagnostic checking and model selection, and (11) time series analysis. (Hsin-Hong Kang) Top Management: 3 credits/1st yr. The purpose of this course is to enable students to understand the functions and methodology of top management. The content of this course includes: (1) the organizational structure of top management, (2) the roles and responsibilities of top managers, (3) the leadership styles of top managers and the organizational effectiveness, (4) the missions and objectives system of the business, (5) the analysis of business internal strengths and weaknesses, and its external opportunities and threats, (6) the strategic planning, action programs implementation and performance evaluation in business, (7) the decision analyzing tools needed for top management, (8) Case study. (Yuan-Duen Lee) International Marketing: 3 credits/1st yr. This course is designed to enable students to develop skills for making marketing decisions in the global market. The topics include how to find new markets to replace saturated markets, how to overcome barriers that hinder implementation of marketing programs, how to customize products for the demands in international markets and how to reach the customers, what pricing strategies are most appropriate, what distribution channels are adequate to serve the world customers, and so on. In the class, current issues will be analyzed from both a practical and conceptual perspective, which will allow students to experience business world and marketing reality. (Ming-Tien Tsai) 6-58 Distribution Strategy: 3 credits/1st yr. The content of this course includes: (1) theories and concepts of distribution, (2) international comparative analysis for distribution channel structure, (3) the evolution of distribution institutions in the R. O. C., (4) the emergence of new retail and development of chain stores, (5) distribution management and strategy: case study, and (6) the role of distribution information and technology. (Tsung-Chi Liu) Business Research Methods: 3 credits/1st yr. The purpose of this course is to enable the student to understand the procedures and methodologies that have been used for business diagnosis and research. The content includes business research procedures, research structure design, questionnaire design, sampling methods, data collecting methods, measurement tool salivation, and data analysis methods. Students will have case for data analysis technique, cluster analysis, multidimensional scaling analysis, analysis of variance, multiple regression analysis, discriminate analysis, canonical correlation analysis, etc. (Wann-Yih Wu) Managerial Computing: 3 credits/1st yr. Designed to provide the student with knowledge using microcomputers in assisting with graduate studies. Emphasis is on problem solving through algorithm development, system integration, and programming concepts using PASCAL or C. ( Yak-Chuan Tsai) International Management: 3 credits 1st yr. This course is designed to introduce various theoretical concepts for business internationalization, and to enhance the students’ understanding of the political, economic, legal, and cultural aspects of environmental constraints and challenges for international businesses operating in different countries. International management strategies will also be developed based on the integration of marketing, production, financial and taxation, monetary and human resource management concepts in an international setting. (Wann-Yih Wu) 6-59 Retailing Management: 3 credits/1st, 2nd yr. The content of this course includes: (1) the retailing revolution, (2) conceptual and theoretical foundations for retailing management, (3) retail marketing strategy, (4) merchandise management, (5) the spatial environment: location and store design, (6) retail price policy and promotion strategy, and (7) case study. (Tsung-Chi Liu) Service Marketing: 3 credits/2nd yr. The content of this course includes: (1) the service economy and marketing, (2) characteristics of service, (3) differences in product and service marketing, (4) marketing strategy and marketing mix in service marketing, (5) internal marketing, external marketing and interactive marketing, and (6) case study. (Tsung-Chi Liu) Seminar in Communication for Business Management: 3 credits/2nd yr. The success of business management is not only a demonstration of the manager's talent, more importantly, his/ her ability of sufficiently expressing his/her ideas and inviting others within the organization to contribute and cooperate fully. The use of communication in management is extensive. Every type of communication, has its specific significance. Each semester, the seminar will choose one major theme for in-depth discussion. Through the introduction of relevant theories, case discussions, daily assignment, term projects, the seminar aims at cultivating in the students greater sensitivity and effectiveness in communicating. For example, the course of interpersonal communication. The topics include as follows: 1. The process and function of communication 2. The uses and abuses of(verbal and non-verbal)signs 3. Listening 4. Asking Questions 5. International etiquette 6. The forming and termination of relations 7. Conflict and Management (Ding-Ren Tsao) Business Strategy and Simulation: 3 credits/2nd yr. 6-60 A simulation approach to business decision making that integrates functional and organizational disciplines. Examines, in depth, a series of complex industrial situations to determine in each instance the strategy and policies a firm should follow for its long-run survival. Emphasis is on the development of managerial skills, integration of materials through case analysis, role playing, in-basket techniques, and group dynamics, individual and group projects are employed as instruction vehicles to develop and discuss managerial policies. (Su-Chao C. Chang) Decision Support Systems: 3 credits/2nd yr. The objective of this course is to teach students how to develop decision support systems that can aid managers in the decision making process. Topics include theories of managerial work and decision process, DSS development methodology and tool selection, discussion sessions on example DSS, artificial intelligence and expert systems. Discussion sessions will be used whenever they are appropriate. (Hae-Ching Chang) Leadership: 3 credits/2nd yr. The objective of this course is to train students to be successful leaders in business organization. Its main content includes: (1) the nature of leadership, (2) the interactive influencing process of leadership, (3) the development and analysis of leadership theories, (4) an integrative model of effective managerial behavior, (5) leader traits and managerial skills, (6) situational theories of effective leader behavior, (7) empirical and comparative studies of Chinese and foreign leadership behavior, (8) case studies of leadership behavior and effectiveness. (Yuan-Duen Lee) Database Management Systems: 3 credits/2nd yr. Primary emphasis will be given to relational database concepts. Topics include data definition, data manipulation, SQL, etc. Students will complete a major project using DBASE IV, CLIPPER, or INFORMIX for the creation of a database application. (Yao-Chuan Tsai) 6-61 Advertising and Promotion Management: 3 credits/2nd yr. This course explains the fundamental concepts and skills used in advertising and promotion. Classes include case study, and lectures from advertising experts, who are at present working in the field of advertising. The content of this course includes: (1) environmental analysis of advertising and promotion, (2) advertising objectives and advertising strategic planning, (3) medium planning, (4) creation, and creative strategy, (5) promotional skills such as sales promotion, public relations, and personal selling. (Cheng-Nan Chen) Seminar on Investment: 3 credits/2nd yr. & Ph. D. In this course, we will draw on the techniques of Investment Analysis and Portfolio management to analyze a series of topics. The topics were selected both on the basis of their theoretical content and because of their current interest to practitioners in the investment community. categorized an applied theory. The course could thus be Due to the nature of the courses, knowledge of the material covered in basic investment and portfolio management is assumed. (Hsinan Hsu) Advanced Business Research Methods: 3 credits/Ph. D. The purpose of this course is to have doctoral students the ability of critically reviewing literature and of developing their own research ideas. Qualitative and quantitative methods will be discussed to enable the students to understand the marketing research process, to learn techniques for defining problems, to explore various approaches to research design, and to investigate methods of conducting data analysis. (Yung-Chien Lou) Seminar in Marketing Theory: 3 credits/Ph. D. The course is designed to give the doctoral students a broad, yet sufficiently deep overview of theoretical underpinnings of marketing research and practice. The process of development of marketing ideation through research is emphasized. Current issues and problems in marketing and contemporary theories and practice in marketing will be identified and evaluated. (Wann-Yih Wu) 6-62 Seminar in Marketing Strategy: 3 credits/Ph. D. The purpose of this course is to provide a comprehensive and integrative view of marketing strategy formation. Long-term market opportunities are identified and evaluated. Methods of implementation and execution affecting the relationship of strategic marketing planning to the allocation decisions of top management are emphasized. The orientation is toward theoretical development to provide a base for continuing research in the field. (Wann-Yih Wu) New Product Development and Management: 3 credits/2nd yr. 1. To develop an understanding of the issues of, and methods for developing and managing new products to strengthen firm’s competitive advantage and provide new benefits for customers. 2. To develop an understanding of the process, risks and rewards of new product development and management. 3. To develop the understanding by use of a variety of cases, readings, and reports to augment (1) and (2). Entrepreneurship and New Venture Creation: 3 credits/2nd yr. 1. Provide understanding of entrepreneurship, that is, initiating a new business venture and developing it into a self-sustaining and profitable enterprise. 2. Provide understanding of the process whereby a person decides to become an entrepreneur, screens opportunities, selects an appropriate product/market target, obtains the necessary resources, and launches a new enterprise. 3. Provide the theoretical and practical knowledge for the preparation of business plans for the development of new products, processes, and services and for the financing of new enterprises. Strategic Management of Technological Innovation: 3 credits/1st yr. 1. To develop an understanding of the issues of, and methods for managing technology as a strategic resource of the firm. 2. To develop understanding of the process, risks and rewards of technological 6-63 innovation. 3. To develop the understanding by use of a variety of cases, readings, and reports to augment (1) and (2). 6-64