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DEPARTMENT OF BUSINESS ADMINISTRATION
Introduction to Business: 3 credits/1st yr.
The content of this course includes: (1) business systems today, (2) forms of
business ownership, (3) business and its environment, (4) international business,
(5) human resources management, (6) financial management, (7) marketing
management, (8) production and operations management, (9) functions of
management, and (10) management information systems and computers. (Bertram
Tan)
Behavioral Science: 3 credits/1st yr.
This course is designed to understand human behavior from a management
point of view. Topics may include concepts in behavioral science, habitual domain,
motivation, interpersonal and group dynamics, conflict management, leadership
and communication. (Hui-Eng Tong)
Introduction to Industrial Engineering: 3 credits/1st yr.
Industrial Activity; Industrial Organization; Investment Type; Package Design;
Manufacturing Process; Factory Location; Material Handling; Paper Joints; Job
Assignment; Linear Programming; Transportation Method; Purchasing Policy;
Inventory Control. ( Chaw-Kai Yang)
Economics (1)(2): 3 credits/1st yr.
The content of this course includes:
1. Microeconomics: (1) demand, supply, and market equilibrium, (2)
household behavior and consumer choice, (3) the foundations of
producer decisions making, (4) perfect competition and monopoly, (5)
monopolistic competition and oligopoly, and (6) input demand: the labor
and land markets.
2. Macroeconomics: (1) measuring national output and national income, (2)
aggregate expenditure and equilibrium output, (3) government and fiscal
policy, (4) demand and supply of money, (5) the labor market,
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unemployment, and inflation, (6) the budget deficit, stabilization policy,
and inflation, (7) economic growth, and (8) the world economy.
(Hsin-Hong Kang, Tim T.C. Yang)
Introduction to Computers and Their Use: 3 credits/1st yr.
Beginning course in what computers do, how they function, and how to use
them effectively. Development of user knowledge/skills through hands-on
experience with applications in BASIC, input/output devices, and PCs.
(Yao-Chuan Tsai)
Calculus (1)(2): 3 credits/1st yr.
The content of this course includes: 1. Limit and Continuity 2. Derivatives 3.
Applications of Differentiation 4. Antidifferentiation 5. The definite integral 6.
Applications of integral 7. Transcendental functions 8. Infinite sequences and
series 9. Functions of several variables 10. Multiple integration
Management: 3 credits/1st yr.
Traces the historical development and contemporary aspects of management.
Emphasize management's ability to analyze, plan, coordinate and control the
varied activities of organizational functions.
In addition, the role of the
manager as a decision-maker in a dynamic environment is examined. (Su-Chao C.
Chang)
Taxation: 3 credits/2nd yr.
The course is divided into three parts: (1). General principles of taxation: tax
quality, tax shifting, tax system, tax cannon, taxing organization and system of tax
personnel; (2). Kinds of taxes: Income tax, customs duty, estate tax, commodity
tax, business tax, land tax, and tax on consumption; (3). Reports of latest
improvement upon theory and systems of taxation in other countries. (Chen-Gam
Yau)
Microeconomic: 3 credits/2nd yr.
This course is designed to discuss consumer behavior, theory of production and
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cost, theory of firm and market structure, and input market. (Yaw-Bin Wang)
Administrative Tax Act and Regulations (Lecture): 3 credits/2nd yr.
To teach existing tax and customs duties and revenues law and regulation, along
with the various tax leviable systems. In order to offer more advanced research
and systems advantages and disadvantages, gains and losses, the course contents
can be divided as such:
1. General Provisions: (1) Tax and customs duty, a basic concept, (2) Tax Act,
their meaning and principles, (3) Tax laws, its establishing and developing,
(4) Finance, Income and Expenditures.
2. Specific discussions: (1) Tax revenue substance laws, (2) Collection laws
for taxes and surtaxes, (3) Tax relief laws, (4) Administrative add legal
Proceedings involved in lawsuits, (5) Tax violations and punishments.
3. Specific tax designations: Unitary income tax for profit making by
enterprises, Legacy tax, Land tax, House duty, Customs duty, Taxes on
commodities, Business tax, Contract tax etc. All of which will be
separately explained. (Chun-Lang Chen)
Statistics (1)(2): 3 credits/2nd yr.
Recommended Text: Basic Business Statistics (Concepts and Applications) by
Mark L. Berenson and David M. Levine. Course Outlines:
1. Descriptive Statistics 2. Data Collection and Data Presentation 3. Basic
Probability 4. Random Variables and Probability Distributions 5. Sampling
Distributions 6. Estimation 7. Hypothesis Testing 8. The Analysis of Variance 9.
Nonparametric Methods 10. Linear Regression Model and Correlation 11. Index
Numbers and Time Series
Organizational Behavior: 3 credits/2nd yr.
This course investigates individual and group behavior for operational
effectiveness in the organization. Basic concepts of personality, learning,
perception, decision, motivation, communication, conflict and leadership.
( Shuang-Shii Chuang)
Marketing Management: 3 credits/2nd yr.
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A managerial approach to the study of marketing. Emphasis is on the nature
and scope of the marketing manager's responsibilities and marketing decision
making. The content of this course includes: (1) the core concepts of marketing,
(2) analyzing marketing opportunities, (3) selecting target markets, (4) designing
marketing strategies, and (5) marketing management. ( Wann-Yih Wu)
Operations Research: 3 credits/2nd yr.
The second in a two-course sequence in quantitative methods is often called
operations research or management. Emphasis is placed on the application of
methods through the use of case studies. Topics are selected from Markov process,
queuing theory, inventory models, simulation, linear programming, dynamic
programming and statistical selection theory. The intent is to develop in the
student an intuitive feel for the subject of quantification. Computer projects are
required. (Quey-Jen Yeh)
Macroeconomics: 3 credits/ 2nd yr.
This course is designed to introduce the study of national income, income
determination, the supply of money, the demand for money, AD and AS, inflation,
and unemployment. (Yaw-Bin Wang)
Human Relationship Management: 3 credits/2nd yr.
Emphasis is placed on problems and theories of organizational behavior. Topics
include issues such as knowing oneself, getting along with people, motivating
people, tolerance and understanding, arts of listening, arts of speaking, handling
confrontation, etc. (Hui-Eng Tong)
Introduction to Management Sciences: 3 credits/2nd yr.
An introduction to modern quantitative methods is often called operations
research, or the management science of decision making; it covers decision theory,
payoff matrixes and decision criteria, inventory problems under risk, linear
programming, mathematical model building, statistical decision theory. This
course is designed to prepare the student to make a variety of decision analyses of
business problems as well as recognize a problem requiring the application of
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these methods.
Computer projects are required. (Quey-Jen Yeh)
Production and Operations Management: 3 credits/2nd yr.
The content of this course includes:
1. Introducing new products and services 2. Total quality management 3.
Process design 4. Technology management 5. Job design and work measurement 6.
Capacity 7. Location 8. Layout 9. Forecasting 10. Materials management 11.
Aggregate planning 12. Master production scheduling 13. Material requirement
planning 14. Just-in-time systems 15. Scheduling 16. Project scheduling and
control (Bertram Tan)
Money and Banking: 3 credits/2nd yr.
This course is designed to introduce money, financial systems, financial
markets, and banking structure. It also discusses the determination of interest
rates, monetary theory, and monetary policy. ( Yaw-Bin Wang)
Synopsis to Civil Code: 3 credits/3rd yr.
The Concepts of Chinese (R.O.C.) Civil Code is teaching legal basics between
individual and social-economic property and status laws and also indicating its
relationships.
The civil code can be divided into 5 categories; the general provisions of the
civil code, debts, the law of realty, relatives and inheritance. (1) General
Principles: Divided into 7 Chapters. (2) Debts: 6 Chapters with 24 Sections. (3)
The law of realty divided into general Principles, Security interest, Seisin and
detentional rights, etc. (4) Relatives: Divided into 6 Sections of general Principles,
marriage, parents and sibling, legal guardian, support, home, family gatherings. (5)
Inheritance: Divided into heir at law, a legacy of inheritance, last will and
testament 3 chapters will be used for this.
There are two main parts in civil code that the first one is a real property
concerned and the second is a relative concerned. Properties begin at contracts. A
contract is a promise that creates a legal obligation. Every day of our lives we
enter into contracts. We do this when we buy a newspaper, a meal, groceries, or an
automobile. Most contracts are simple everyday affairs that are forgotten when
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completed and that cause no trouble. It is the one contract in a thousand that
becomes a problem and requires legal attention. Marriage is also a civil contract
entered into by both parties. The marriage contract differs from ordinary contracts
in that it cannot be dissolved by the parties but only by the sovereign power of the
country. It is the law in all Western countries and China, Taiwan, Japan, Korean
etc that the marriage relation can exist only between one man and one woman at
one time hence only a monogamous marriage is legal. (Chun-Lang Chen)
Business Applications in COBOL: 3 credits/3rd yr.
Provides experience in analysis, design, and writing COBOL programs.
Business applications for file processing techniques are emphasized. Stressed
topics on structured programming, system analysis and interactive/form design.
(Yao-Chuan Tsai)
Financial Management: 3 credits/3rd yr.
Corporate financial management is the study of how a firm raises and applies
funds in order to maximize values. Major themes of investigation include the
fundamental concepts of financial management, financial analysis, capital
budgeting, strategic long-term financing and operational funds management.
(Shuang-Shii Chuang)
Commercial law (1)(2): 3 credits/3rd yr.
To introduce the current Chinese (R.O.C.) existing Commercial law and
Business Law. Also explaining and describe the legislatures concerns, each law
separates cause and their relations to each other, and the use of these main points
showing precedents in other nations and compare their differences advantages and
disadvantages. This curriculum discusses the past and current law code, also looks
for future new trends. Besides classroom lectures there will be reactive problems
to work. Chinese Commercial Law contents contain separate general discussions;
Corporative ACT (Company law), law of negotiable instruments, Maritime Law
and Insurance Law. A corporation is a legal "person" composed of one more
natural person and is an entirely separate and distinct entity from the individuals
who compose it. The advantages to businessmen of incorporation over other
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forms of business organization are limited liability, permanency, and flexibility.
Once a stockholder has been paid for his stock in the corporation, he is not usually
liable to creditors of the corporation. Thus, businessmen can put money into a
corporate venture and run the risk of personal liability if the venture fails. The
corporation may continue indefinitely no matter what happens to its original
stockholders.
There are many different kinds of corporations, among them public, municipal,
and private corporations; stock and membership corporations; and foreign and
domestic corporations. Different legal rules determine the power of liabilities,
and privileges of each classification of corporation. (Chun-Lang Chen)
International Trade Theory: 3 credits/3rd yr.
The content of this course includes:
1. Foreign exchange market, exchange rates, and the balance of payments.
2. Open-economy macroeconomics: adjustment in the balance of payments and
domestic stability, (1) The price adjustment mechanism under a flexible and a
fixed exchange, (2) the income adjustment mechanism and synthesis of
automatic adjustments, (3) open-economy macroeconomics: adjustment
policies, (4) the monetary and portfolio balance approaches, (5) flexible
versus fixed exchange rates, and (6) the international monetary system, past
and present. (Hsin-Hong Kang)
Intermediate Accounting (1)(2): 3 credits/3rd yr.
Accounting is the process of identifying, measuring, and communicating
economic information to permit informed judgements and decisions by the users
of the information. Furthermore, Accounting is a service activity. Its function is to
provide quantitative information, primarily financial in nature, about economic
entities that are intended to be useful in marketing economic decisions-in
marketing reasoned choice among alternatives courses of actions.
1. Development of Accounting Theory
2. Improvement of Accounting Procedure
3. Introduction of Financial Statements
4. Comparison of Various Assets Evaluation Approaches
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5. Accounting for Liabilities & Owner's Equity
6. Prepare Statement of Cash Flows
7. Accounting for Income Taxes
8. Accounting for Accounting Changes & Accounting errors
9. Approach of Basic Financial Statement Analysis
Business Japanese: 3 credits/3rd yr.
The content of this course includes basic grammar and conversation. (Sui-Ta
Tsai)
Management Information: 3 credits/3rd yr.
The objective of this course is to teach students how to integrate computer
technology into the business environment, especially how to use computers to
improve the efficiency and effectiveness of managerial work. Topics include
information systems design, office automation, electronic mail system, examples
of application systems, and the use of packages such as SQL and LOTUS. To
stimulate the interests of students, discussion sessions and oral reporting may be
employed. (Hae-Ching Chang)
International Trade Practice: 3 credits/3rd yr.
The content of this course includes: (1) steps of import-export trade, (2) terms
and conditions of the transactions, (3) trade contract, (4) export permits, (5)
import permits, (6) credit and UCP, (7) settlement of exchange and negotiation, (8)
operations of customs, (9) ocean transportation, (10) marine cargo insurance, (11)
trade disputes and claims, and (12) commercial arbitration. (Chwan-Yi Chiang)
International Financial Management: 3 credits/3rd yr.
The increasing importance of international finance is evidenced by the
internationalization of business firms and the global integration of financial
markets. This course discusses how a firm rises to international financial
markets, reduces exchange rate risk, lowers cost of capital and then maximizes the
value of the firm. Topics include international financial environment, exchange
rate management, international financing decisions, and international investment
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decisions. (Hsinan Hsu)
Business Policy: 3 credits/4th yr.
The purpose of this course is to provide a comprehensive outline of what
planning and policy developments are and how they are carried out in a business
enterprise. The course includes the discussion of the nature of business policy,
the phases and premises of policy planning processes, and the formulation of
business policy and strategy. Students will participate in case studies that will
permit them to experience some of the problems discussed in class. The course is
a self-contained unit for those wishing a general understanding of top
management policy making. (Ming-Tien Tsai)
Futures and Options: 3 credits/4th yr.
Futures and options deal with a subject that has undergone dramatic
developments in theory and practice. Futures and Options markets have been
expanded from traditional commodity markets for grains, livestock, and previous
metals, to include financial derivative markets for stocks, Stock indexes, bonds,
and Currencies. This Course provides a systematic introduction to the markets,
strategies, pricing theories, and controversial issues. (Hsinan Hsu)
The Law of Securities Exchanging: 3 credits/4th yr.
This curriculum will study and discuss Chinese Securities exchange Act in
order to compare with Taiwan’s (R.O.C.) and western countries stock and
securities concerns. And looking for the future development prospects, also to
discuss current situations of Chinese (R.O.C.) stock and securities and to analyze
its security over financed stock. A finance house desiring advantages and
disadvantages. Security for its stocking finance can, of course, avail itself of all
the forms of security which the law allows over different classes of asset owned
by the dealer or in which he has or will acquire an interest. But we are here
concerned with security over the stock itself. Such security may take various
forms, but these divide broadly into two groups, charge and bailment (or floor
plan). Each has its advantages and disadvantages. The charge is more flexible
in that it can provide purchase-money and non-purchase-money security, whilst
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the use of reservation of title or interest to secure non-purchase-money
indebtedness is perilous. On the other hand, title reservation is inherently
stronger, since it is not a floating security (or, indeed, security at all in the legal
sense), whereas a charge on stock will usually be a mere floating charge.
(Chun-Lang Chen)
Investment Management: 3 credits/4th yr.
The content of this course includes: (1) investment concepts, (2) introduction to
security markets, (3) determinants of securities prices, (4) options, (5) futures, (6)
portfolio analysis, (7) capital asset pricing model (CAPM), (8) arbitrage pricing
theory (APT), (9) real estate investment, and (10) gold investment. (Chwan-Yi
Chiang)
Business Communication: 3 credits/4th yr.
This course is designed to review communication concepts and techniques in
business.
Students are expected to lead discussions and practice their
presentation skills in class.
The content includes concepts of business
communications, preparation before communicating, improving communication
skills, organizing and presentation of a message, communicating specified
messages, managing for communication. (Hei-Eng Tong)
Managerial Accounting: 3 credits/4th yr.
Stress is on the use of accounting information within organizations for the
purpose of planning, control and analysis of special decisions. Introductions to the
field of management accounting will be discussed, such as C. V. P. analysis,
product costing, relevant costs, budgeting, responsibility accounting, performance
measurement and evaluation. (Hui-Eng Tong)
Public Finance: 3 credits/4th yr.
Public Finance is public sector economics or government economics. It
includes general analysis, public expenditure theory, public revenue theory and
the policy of public finance. It provides a broad perspective on the role of
government in the economy. (Pin-Tan Liu)
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International Trade Law: 3 credits/4th yr.
The study of the modern law of international trade shows there is a striking
similarity in all national legal systems, a similarity which appears to transcend the
division of the world into systems of socialist planning and of free market
economy and traditions, and that peaceful international competition -- the essence
of international trade -- is the only alternative to the mutual destruction of nations
by warlike ventures.
The aim of this course is to explore the sources from which the law of
international trade is derived and bring students to an understanding of the above
mentioned significance. This course is part of a carefully planned study in
comparative law, aiming at a systematic examination of the principles on which
the new law of international trade is founded. This study, it is hoped, will be of
value to the jurist, the practitioner and the agencies engaged in the formulation of
international trade law and practices. To the jurist it will reveal the scientific
framework of the new law of international trade; to the practitioner it will indicate
the trend of modern thinking in international business; to the formulating agencies
it will present comparative material which will enable them to select the most
suitable methods for the regional and universal unification of particular branches
of international trade law and practices. The course uses my own textbooks and
journal papers for a lecture and seminar. (Chun-Lang Chen)
Marketing Strategy: 3 credits/4th yr.
The course will analyze and discuss specific problems of marketing strategy.
Emphasis will be placed on the basic aspects of strategy, marketing planning
process, as well as marketing strategy formulation. Various current issues will
be also analyzed from both a practical and a conceptual perspective, and students
will be encouraged to participate in the discussion, which will allow them to
experience the real business world and market reality. The course is advanced
marketing, for which basic marketing knowledge is required. (Ming-Tien Tsai)
Stock Market and Security Analysis: 3 credits/4th yr.
The content of this course includes: (1) introduction to stock markets, (2)
primary markets, (3) secondary markets, (4) securities law and taxes, (5) sources
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of financial information, (6) market indexes, (7) stock valuation, (8) earning and
stock prices, (9) technical analysis, and (10) behavior of stock market prices.
(Chwan-Yi Chiang)
Global Marketing: 3 credits/4th yr.
The content of this course includes global perspectives on the international
environment, foreign market entry strategies, corporate strategy and global
marketing strategies. (Tsung-Chi Liu)
Materials Management: 3 credits/4th yr.
The content of this course includes: (1) introduction, (2) objectives of
purchasing/materials management, (3) organization for purchasing/materials
management, (4) forecasting and market analysis, (5) strategy in purchasing, (6)
classification of purchases, (7) value analysis, (8) inventory policy decisions, (9)
inventory control systems, (10) material requirements planning, (11) materials
handling, (12) receiving and stores, and (13) disposal of scrap, or obsolete
material. (Bertram Tan)
Readings in Management: 3 credits/4th yr.
This course is designed to review the literature and current issues in
management. (Hui-Eng Tong)
Service Management: 3 credits/4th yr.
The main topics of this course include: (1) the service sectors in
macroeconomics, (2) the characteristics of service sectors, (3) four main sectors
of service (commerce, finance, health, government). This course will pay
attention to case application in strategic management. (Tim T.C. Yang)
Factory Management: 3 credits/4th yr.
Industrial Sanitary Safety; Plant Layout; Operation, Flow, Gang, or operator
Process Chart; Film Analysis; Stop - watch Time Study; Pre - determined Time
Study; Performance Rating; Quality Control; Decision Policy. (Chaw-Kai Yang)
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Real Estate Investment: 3 credits/4th yr.
This course includes the main topics in real estate, which integrating economics,
finance, management, urban planning and land use theory. We will try to help
senior students gaining a general understanding of real estate investment. (Tim T.
C. Yang)
Business Operations and Simulation: 3 credits/4th yr.
This course will provide the student with an understanding of the theory and
practice of modern operations planning techniques. Hands on experience will be
emphasized through the use of case studies and computer simulation with state of
the art operations planning software. (Su-Chao C. Chang)
Financial Markets: 3 credits/4th yr.
The primary purposes of this course are an understanding of a society's need for
fund flow mechanisms, and the role played by the financial markets. Major
themes include money market capital markets, financial deregulation, financial
institutions, financial innovations, etc. (Shuang-Shii Chuang)
Managing Financial Institutions: 3 credits/4th yr.
The course lays emphasis on the management of financial institutions; some
special and relevant topics include asset management, ability management, capital
management, international banking, etc. (Shuang-Shii Chuang)
Seminar on Economic Theory and Practice: 3 credits/4th yr.
This course is designed to discuss the present problems of the economy, and
analyze how monetary policy or fiscal policy influences economic activity. It
also researches wages, price, investment, and public bad. (Yaw-Bin Wang)
Seminar on Production and Operations Management: 3 credits/1st yr.
The content of this course includes: (1) introduction to production and
operations management, (2) forecasting, (3) designing products, services, and
processes, (4) operations capacity, (5) locating production and service facilities,
(6) layout planning, (7) job design, production and operations standards, and work
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measurement, (8) project management, (9) scheduling systems and aggregate
planning for production and services, (10) inventory control fundamentals, (11)
inventory control applications, (12) material requirements planning, and (13)
quality assurance. ( Bertam Tan)
Marketing Management: 3 credits/1st yr.
The purpose of this course is to clarify the marketing concept and the marketing
problems in business decision-making process. The course acquaints the student
with basic aspects of marketing management such as the influences of
environment within which and the management of marketing mix -- prices,
products, promotion, and distribution. In the class, students will participate in case
studies that will permit them to experience real-life marketing situations.
(Ming-Tien Tsai)
The Special Topic of Business Law: 3 credits/1st yr.
This is a seminar course. The main purpose of this curriculum is to let students
get various concepts to study a technique for case-study in a Commercial law and
Business Act concerned, and its contents contain as above mentioned in the
curriculum. (Commercial laws and Business law.) (Chun-Lang Chen)
Consumer Behavior: 3 credits/1st yr.
This is a fundamental course in marketing. It is designing to explore consumer
buying behavior and its implication in marketing. The content of this course
includes (1) consumer buying decision continuum, (2) consumer decision process,
(3) factor influencing buying decision, and (4) implication of consumer behavior
in marketing strategy. (Cheng-Nan Chen)
Managerial Economics: 3 credits/1st yr.
Managerial economics is concerned with the application of economic principles
and methodologies to the decision-making process of the business firm operating
under conditions of risk and uncertainty.
This course will incorporate business
examples followed by provocative discussion questions and case study problems.
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(Tim T.C. Yang)
Financial Management: 3 credits/1st yr.
Financial management is the study of raising and using funds by business firms.
The goal of financial management is to maximize the value of the firm (i, e. the
wealth of the stockholders).
This course emphasizes the recent development of
financial theories (such as capital budgeting, capital structure, cost of capital
dividend policies, CAPM, etc.), and their applications in practice.
Basic
mathematical and statistical knowledge are required. (Hsinan Hsu)
International Foreign Exchange and Management: 3 credits/1st yr.
1.Understanding the Critical Concepts of the Foreign Exchange Market
2.Analysis of Financial Markets and Financial Instruments
3.Fundamental Analysis of the Foreign Exchange Market
4.Technical Analysis of the Foreign Exchange Market
5.Trading Simulation in the Foreign Exchange Market
6.Foreign Exchange and Risk Management
(P. Y. Lee)
Seminar on Service Economy and Management: 3 credits/1st yr.
This advanced course will discuss: (1) the service trends in macroeconomics,
including world comparisons, (2) different management models in face of the
differential sector characteristics, and (3) the case studies and field survey in
services. (Tim T. C. Yang)
Real Estate Economics and Finance: 3 credits/1st yr.
This course will investigate the economic and financial aspects of real estate.
The study of 30 papers will enable the students to learn the fundamental topics
and issues in the real estate field. Case studies and field surveys will be helpful
in the writing of term papers. (Tim T.C. Yang)
Organizational Development and Sensitivity Training: 3 credits/1st yr.
1.The Evaluation and Theory of Organizational Development and Sensitivity
Training
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2.The Stages and Strategies of Organizational Development
3.Case Studies of Organizational Development
4.Sensitivity Training in Action
5.Organizational Development in Various Organizations
6.Organizational Development and Organizational Environment
7.Future Directions in Organizational Development
(P. Y. Lee)
Application of Computer Software: 3 credits/1st yr.
The objective of this course is to teach students how to use important computer
packages such as DBASE, LOTUS, PEIII and SAS. PEIII is a word processing
software. DBASE is a data base management tool. LOTUS is an electronic
spreadsheet, and SAS issued for statistical computation and analysis. DBASE
and LOTUS will be the focus of the course. (Hae-Ching Chang)
Organization Theory and Management: 3 credits & Ph. D. 1st yr.
Concepts and theories of organization -- a macro view examining relevant
research on organizational structures (e.g., departmentalization, formalization,
centralization), processes (e.g., power, leadership, decision-making,
communication, innovation, change), and environments, such approaches as
bureaucratic, open system, socio-technical system, and contingency theories will
be presented and assessed. (Su-Chao C. Chang)
Multinational Management (or International Management): 3 credits/ 1st yr.
This course is designed to introduce the comparative approach to the study of
the international business environment, operations, human resource management,
production and logistics between U.S.A. and Japan. (Tsung-Chi Liu)
Management Science: 3 credits/1st yr.
This course is designed to study the solution of management problems using
mathematical modeling. Emphasis is placed on the application of the models
through the use of case studies. A computer software package is used as the
analyzing tool. Topics of this course include linear programming, inventory
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model, decision theory, network models, simulation, waiting line, game theory and
dynamic programming. (Quey-Jen Yeh)
Market Segmentation: 3 credits/1st yr.
Market segmentation is one of the most important concepts in Marketing. It
offers marketers the guidance to formulate and implement their marketing
strategies and to allocate their resources. In order to realize this topic in terms of
its theoretical foundation and application, this course is divided into two main
parts. The first one focuses on the understanding of its theoretical background
through the lecture and discussion of textbook and papers. The other is an actual
segmentation research by students. (Quey-Jen Yeh)
Business Forecasting: 3 credits/1st yr.
This course is designed to discuss the basic statistical techniques that are useful
for preparing individual business forecasts and long-range plans. Topics include
data collection, forecasting methods (naive methods, regression method,
decomposition method and Box-Jenkin's techniques), and their computer usages.
Emphasis is placed on real-world applications. (Quey-Jen Yeh)
Commercial Law and Regulations (Seminar): 3 credits/1st yr.
Securities exchange and Commercial Business Laws and Regulations, An
Introduction:
(1) Research and discuss problems with securities exchange laws and Act,
compare to Western countries, American and Japanese securities exchange Act,
future development and trends next we will discuss Taiwan's exiting Securities
exchange Act and Regulation. The Seminars also compare and analyze the various
advantages and disadvantages concerning Business law and Commercial law; (2)
Discuss and study the company laws dealing with International mergers and
acquisitions of companies; (3) Discuss various actual cases and a statute law.
(Quey-Jen Yeh)
Quantitative Methods for Management: 3 credits/1st, 2nd yr.
The course is about the solution of management problems using quantitative
modeling. The intent is to develop in the student an intuitive feel for the subject of
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quantitative methods and enable him/her to think quantitatively. Topics are
selected from linear programming, Markov process, queuing theory, inventory
models, simulation, decision theory and mathematical model building. Computer
projects are required. (Quey-Jen Yeh)
Econometrics: 3 credits/1st yr.
The content of this course includes: (1) simple regression, (2) multiple
regression, (3) heteroskedasticity, (4) multicollinearity, (5) autocorrelation, (6)
dummy variables, (7) limited dependent variables, (8) simultaneous equations, (9)
model of expectation, (10) diagnostic checking and model selection, and (11) time
series analysis. (Hsin-Hong Kang)
Top Management: 3 credits/1st yr.
The purpose of this course is to enable students to understand the functions and
methodology of top management. The content of this course includes: (1) the
organizational structure of top management, (2) the roles and responsibilities of
top managers, (3) the leadership styles of top managers and the organizational
effectiveness, (4) the missions and objectives system of the business, (5) the
analysis of business internal strengths and weaknesses, and its external
opportunities and threats, (6) the strategic planning, action programs
implementation and performance evaluation in business, (7) the decision
analyzing tools needed for top management, (8) Case study. (Yuan-Duen Lee)
International Marketing: 3 credits/1st yr.
This course is designed to enable students to develop skills for making
marketing decisions in the global market. The topics include how to find new
markets to replace saturated markets, how to overcome barriers that hinder
implementation of marketing programs, how to customize products for the
demands in international markets and how to reach the customers, what pricing
strategies are most appropriate, what distribution channels are adequate to serve
the world customers, and so on. In the class, current issues will be analyzed
from both a practical and conceptual perspective, which will allow students to
experience business world and marketing reality. (Ming-Tien Tsai)
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Distribution Strategy: 3 credits/1st yr.
The content of this course includes: (1) theories and concepts of distribution, (2)
international comparative analysis for distribution channel structure, (3) the
evolution of distribution institutions in the R. O. C., (4) the emergence of new
retail and development of chain stores, (5) distribution management and strategy:
case study, and (6) the role of distribution information and technology. (Tsung-Chi
Liu)
Business Research Methods: 3 credits/1st yr.
The purpose of this course is to enable the student to understand the procedures
and methodologies that have been used for business diagnosis and research. The
content includes business research procedures, research structure design,
questionnaire design, sampling methods, data collecting methods, measurement
tool salivation, and data analysis methods. Students will have case for data
analysis technique, cluster analysis, multidimensional scaling analysis, analysis of
variance, multiple regression analysis, discriminate analysis, canonical correlation
analysis, etc. (Wann-Yih Wu)
Managerial Computing: 3 credits/1st yr.
Designed to provide the student with knowledge using microcomputers in
assisting with graduate studies. Emphasis is on problem solving through algorithm
development, system integration, and programming concepts using PASCAL or C.
( Yak-Chuan Tsai)
International Management: 3 credits 1st yr.
This course is designed to introduce various theoretical concepts for business
internationalization, and to enhance the students’ understanding of the political,
economic, legal, and cultural aspects of environmental constraints and challenges
for international businesses operating in different countries. International
management strategies will also be developed based on the integration of
marketing, production, financial and taxation, monetary and human resource
management concepts in an international setting. (Wann-Yih Wu)
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Retailing Management: 3 credits/1st, 2nd yr.
The content of this course includes: (1) the retailing revolution, (2) conceptual
and theoretical foundations for retailing management, (3) retail marketing strategy,
(4) merchandise management, (5) the spatial environment: location and store
design, (6) retail price policy and promotion strategy, and (7) case study.
(Tsung-Chi Liu)
Service Marketing: 3 credits/2nd yr.
The content of this course includes: (1) the service economy and marketing, (2)
characteristics of service, (3) differences in product and service marketing, (4)
marketing strategy and marketing mix in service marketing, (5) internal marketing,
external marketing and interactive marketing, and (6) case study. (Tsung-Chi Liu)
Seminar in Communication for Business Management: 3 credits/2nd yr.
The success of business management is not only a demonstration of the
manager's talent, more importantly, his/ her ability of sufficiently expressing
his/her ideas and inviting others within the organization to contribute and
cooperate fully. The use of communication in management is extensive. Every
type of communication, has its specific significance. Each semester, the seminar
will choose one major theme for in-depth discussion. Through the introduction of
relevant theories, case discussions, daily assignment, term projects, the seminar
aims at cultivating in the students greater sensitivity and effectiveness in
communicating. For example, the course of interpersonal communication. The
topics include as follows:
1. The process and function of communication
2. The uses and abuses of(verbal and non-verbal)signs
3. Listening
4. Asking Questions
5. International etiquette
6. The forming and termination of relations
7. Conflict and Management
(Ding-Ren Tsao)
Business Strategy and Simulation: 3 credits/2nd yr.
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A simulation approach to business decision making that integrates functional
and organizational disciplines. Examines, in depth, a series of complex
industrial situations to determine in each instance the strategy and policies a firm
should follow for its long-run survival.
Emphasis is on the development of managerial skills, integration of materials
through case analysis, role playing, in-basket techniques, and group dynamics,
individual and group projects are employed as instruction vehicles to develop and
discuss managerial policies. (Su-Chao C. Chang)
Decision Support Systems: 3 credits/2nd yr.
The objective of this course is to teach students how to develop decision
support systems that can aid managers in the decision making process. Topics
include theories of managerial work and decision process, DSS development
methodology and tool selection, discussion sessions on example DSS, artificial
intelligence and expert systems.
Discussion sessions will be used whenever they
are appropriate. (Hae-Ching Chang)
Leadership: 3 credits/2nd yr.
The objective of this course is to train students to be successful leaders in
business organization. Its main content includes: (1) the nature of leadership, (2)
the interactive influencing process of leadership, (3) the development and analysis
of leadership theories, (4) an integrative model of effective managerial behavior,
(5) leader traits and managerial skills, (6) situational theories of effective leader
behavior, (7) empirical and comparative studies of Chinese and foreign leadership
behavior, (8) case studies of leadership behavior and effectiveness. (Yuan-Duen
Lee)
Database Management Systems: 3 credits/2nd yr.
Primary emphasis will be given to relational database concepts. Topics include
data definition, data manipulation, SQL, etc. Students will complete a major
project using DBASE IV, CLIPPER, or INFORMIX for the creation of a database
application. (Yao-Chuan Tsai)
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Advertising and Promotion Management: 3 credits/2nd yr.
This course explains the fundamental concepts and skills used in advertising
and promotion.
Classes include case study, and lectures from advertising experts,
who are at present working in the field of advertising.
The content of this course
includes: (1) environmental analysis of advertising and promotion, (2) advertising
objectives and advertising strategic planning, (3) medium planning, (4) creation,
and creative strategy, (5) promotional skills such as sales promotion, public
relations, and personal selling. (Cheng-Nan Chen)
Seminar on Investment: 3 credits/2nd yr. & Ph. D.
In this course, we will draw on the techniques of Investment Analysis and
Portfolio management to analyze a series of topics.
The topics were selected
both on the basis of their theoretical content and because of their current interest
to practitioners in the investment community.
categorized an applied theory.
The course could thus be
Due to the nature of the courses, knowledge of
the material covered in basic investment and portfolio management is assumed.
(Hsinan Hsu)
Advanced Business Research Methods: 3 credits/Ph. D.
The purpose of this course is to have doctoral students the ability of critically
reviewing literature and of developing their own research ideas. Qualitative and
quantitative methods will be discussed to enable the students to understand the
marketing research process, to learn techniques for defining problems, to explore
various approaches to research design, and to investigate methods of conducting
data analysis. (Yung-Chien Lou)
Seminar in Marketing Theory: 3 credits/Ph. D.
The course is designed to give the doctoral students a broad, yet sufficiently
deep overview of theoretical underpinnings of marketing research and practice.
The process of development of marketing ideation through research is emphasized.
Current issues and problems in marketing and contemporary theories and practice
in marketing will be identified and evaluated. (Wann-Yih Wu)
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Seminar in Marketing Strategy: 3 credits/Ph. D.
The purpose of this course is to provide a comprehensive and integrative view
of marketing strategy formation. Long-term market opportunities are identified
and evaluated.
Methods of implementation and execution affecting the
relationship of strategic marketing planning to the allocation decisions of top
management are emphasized. The orientation is toward theoretical development
to provide a base for continuing research in the field. (Wann-Yih Wu)
New Product Development and Management: 3 credits/2nd yr.
1. To develop an understanding of the issues of, and methods for developing
and managing new products to strengthen firm’s competitive advantage
and provide new benefits for customers.
2. To develop an understanding of the process, risks and rewards of new
product development and management.
3. To develop the understanding by use of a variety of cases, readings, and
reports to augment (1) and (2).
Entrepreneurship and New Venture Creation: 3 credits/2nd yr.
1. Provide understanding of entrepreneurship, that is, initiating a new business
venture and developing it into a self-sustaining and profitable enterprise.
2. Provide understanding of the process whereby a person decides to become
an entrepreneur, screens opportunities, selects an appropriate
product/market target, obtains the necessary resources, and launches a new
enterprise.
3. Provide the theoretical and practical knowledge for the preparation of
business plans for the development of new products, processes, and services
and for the financing of new enterprises.
Strategic Management of Technological Innovation: 3 credits/1st yr.
1. To develop an understanding of the issues of, and methods for managing
technology as a strategic resource of the firm.
2. To develop understanding of the process, risks and rewards of technological
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innovation.
3. To develop the understanding by use of a variety of cases, readings, and
reports to augment (1) and (2).
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