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Theories of corporate strategy “I couldn’t repair your brakes, so I made your horn louder” Syllabus Candidates should be able to: • define corporate strategy, give examples of factors influencing strategy • Assess Ansoff’s matrix and Porter’s strategic matrix • Describe the aim of portfolio analysis • Evaluate how a business may achieve competitive advantage through distinctive capabilities • Assess the effect of strategic and tactical decisions on human, physical and financial resources Definitions A corporate strategy is The _______ in which an _______________ intends to achieve its ___________ objectives. corporate, organisation, way, What factors influence corporate strategy? Research - Ansoff’s Matrix Research - Porter’s strategic matrix What is the aim of portfolio analysis? Portfolio analysis involves analysing the ________________ of a businesses’ ___________ range to ensure that a business uses its ______________ most effectively. elements, product, resources Competitive advantage through distinctive capabilities • On your syllabus it says you must “Evaluate how a business may achieve competitive advantage through distinctive capabilities” • What does this mean? Research examples. Effect of decision on resources • What resources do businesses possess? • Why might strategic or tactical decisions affect: (a) human resources, (b) physical resources (c) financial resources?