Download Business Planning for Social Enterprises What is your vision……

QUESTIONS??
WHO ARE YOUR CUSTOMERS?
-Who are you marketing to?
-How many potential customers are there?
-Does your organization have a lot
of people coming through it to whom you
may be able to sell a product/service?
-Who are your competitors? Where else
can they go to get this product/service?
WHEN ARE BILLS DUE AND
WHEN DO YOU GET PAID?
-How much money will it cost to
make your product or provide
your service
-Do you have a cushion of cash on hand,
or the ability to get a quick loan?
-Will you make enough of a profit to justify
the time and effort?
HOW WILL THINGS GET DONE?
-Does the organization have
sufficient staff capacity?
-Does the organization have
strong internal systems?
-Does the organization have
sufficient knowledge and expertise
in this area?
WHEN WILL THINGS GET DONE?
-Will you buy ads, create a website, encourage
referrals?
-What does your business look like in 1, 3, 5
years?
-In the next 3, 6, 12 months, what are specific
milestones you want to accomplish?
-What are next steps? What can you do today?
-Do you have access to a pool of available
labor in the form of under-utilized staff or clients?
Go to your vision……
WHAT IS YOUR PRODUCT OR SERVICE?
-What are customers going to give you money for?
-What do you do?
-What's the value your business is
creating
-Does your organization have any special
expertise that may be marketable?
-Does your organization own or have
access to special equipment and facilities
not being used to capacity?
INTERNAL ORGANIZATIONAL ASSESMENT
Can your organization withstand the risk, stress and challenges.
•Does the organization have sufficient staff capacity?
•Does the organization have strong enough internal systems for a new effort?
•Does the organization have the sufficient knowledge and expertise in this area?
•Does the organization have sufficient cash flow to take on new projects?
FEASIBILITY STUDY
Is the project worthwhile?
· What are the organization’s goals for this undertaking in terms of money and
mission?
· What are the costs and revenues associated with this new project?
· How operational will the organization do this ‘new thing’?
· What organizational changes and adjustments need to be made?
Adapted from Social Enterprise Associates
www.SocialEnterprise.NET
Remember Murphy’s Law. Plan accordingly for this to take twice
as long, cost 50% more, and generate half the revenue.
MARKET ANALYSIS
Do you have an understanding of the ‘Market Landscape’ and, also ideally, Customer Demand
· How big is this opportunity?
· Who else is doing this?
· Who are the customers and what are they doing now to satisfy this ‘need’?
· Is there space for us?
BUISNESS PLAN
What is the purpose of this social enterprise?
· What is the value proposition?
· How will it make money?
· Who is the management team?
FINANCIAL PROJECTIONS & BUDGETING
·How much money is needed in year 1, 3 and 5?
· What type of financing is appropriate: donations, equity, debt,
partnerships, contracts?
· What are the key sources of revenue and major costs?
· When does this project break-even, if ever?
· What happens if expenses are 50% higher and/or
revenues 50% lower?
FUND-RASING & INVESTMENT
·Who are the targeted ‘investors’?
· What is the value proposition for funders and investors?
· Why should they choose this project?
· How much funding ‘in the bank’ is needed to begin operations?
Business Planning for Social Enterprises
What is your vision……
WHAT IS YOUR PRODUCT OR SERVICE?
What are customers going to give you
money for?
•Does your organization have any special
expertise that may be marketable?
•Does your organization own or have
access to special equipment and facilities
not being used to capacity?
•How does this project support or
expand your mission?
ORGANIZATIONAL ASSESMENT
Can your organization withstand the risk,
stress and challenges?
•Does the organization have sufficient
staff capacity?
•Does the organization have strong
enough internal systems for a new
effort?
•Does the organization have the
sufficient knowledge and expertise in this
area?
•Does the organization have sufficient
cash flow to take on new projects?
FEASIBILITY STUDY
Is the project worthwhile?
•What are the organization’s goals for
this undertaking in terms of money and
mission?
•What are the costs and revenues
associated with this new project?
•How operationally will the organization
do this ‘new thing’?
•What organizational changes and
adjustments need to be made?
•Our your board, staff, and constituents
in support of this project?
MARKET ANALYSIS
Do you have an understanding of the
‘Market Landscape’ and, also ideally,
customer demand?
•How big is this opportunity?
•Who else is doing this? Who are your
competitors?
•Who are the customers and what are
they doing now to satisfy this ‘need’?
•Does your organization have potential
customers coming thru the door?
•Will you buy ads, create a website,
encourage referrals?
What is your pitch……
BUISNESS PLAN
What is the purpose of this social
enterprise?
•What is the value proposition?
•How will it make money?
•Who is the management team?
•Who are the targeted investors?
FINANCIAL PROJECTIONS & BUDGETING
How much money will it cost to make
your product or provide your service?
•Do you have a cushion of cash on
hand, or the ability to get a quick loan?
•Will you make enough profit to justify
the time and efforts?
•What type of financing is appropriate:
donations, equity, debt, partnerships,
contracts?
•What are the key sources of revenue
and major costs?
•When does this project break-even,
if ever?
Tanya Mayo 415-722-0508
[email protected]