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COM 302 GENIUS Spirit of innovation/com302geniusdotcom COM 302 GENIUS Spirit of innovation COM 302 Entire Course FOR MORE CLASSES VISIT www.com302genius.com COM 302 Week 1 Individual Assignment Marketing Communications Process COM 302 Week 2 Learning Team Assignment Advertising Media Mix COM 302 Week 2 Individual Assignment Sales Promotion and Advertising COM 302 Week 3 Learning Team Assignment Building New Brands COM 302 Week 4 Learning Team Assignment Direct Marketing COM 302 Week 5 Individual Assignment Internet Based Marketing Blog COM 302 GENIUS Spirit of innovation COM 302 Week 1 Individual Assignment Marketing Communications Process FOR MORE CLASSES VISIT www.com302genius.com Week 1 Individual Assignment Marketing Communications Process Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter COM 302 GENIUS Spirit of innovation COM 302 Week 2 Individual Assignment Sales Promotion and Advertising FOR MORE CLASSES VISIT www.com302genius.com COM302 Week 2 Individual Assignment Sales Promotion and Advertising Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One. COM 302 GENIUS Spirit of innovation COM 302 Week 2 Learning Team Assignment Advertising Media Mix FOR MORE CLASSES VISIT www.com302genius.com Learning Team Assignment: Advertising Media Mix Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion Review the sample entry in the matrix. Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following: COM 302 GENIUS Spirit of innovation COM 302 Week 3 Learning Team Assignment Building New Brands FOR MORE CLASSES VISIT www.com302genius.com Week 3 Assignment Building New Brands Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising. COM 302 GENIUS Spirit of innovation COM 302 Week 4 Learning Team Assignment Direct Marketing FOR MORE CLASSES VISIT www.com302genius.com Week 4 Assignment Direct Marketing Resource: Ch. 14 of Marketing: Real People, Real Choices Continue working on the Week Four Learning Team Assignment: Direct Marketing. Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three. COM 302 GENIUS Spirit of innovation COM 302 Week 5 Individual Assignment Internet Based Marketing Blog FOR MORE CLASSES VISIT www.com302genius.com Week 5 Individual Assignment Internet-Based Marketing Blog Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios. COM 302 GENIUS Spirit of innovation COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion FOR MORE CLASSES VISIT www.com302genius.com Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion Resources: Ch. 22 of Advertising and Promotion and the University Library Debate one of the following social or ethical issues: Advertising is informative. vs Advertising is manipulative. Advertising creates and perpetuates stereotypes. Advertising creates images that consumers can relate to. Marketing is essential to familiarize consumers with useful products and services. COM 302 GENIUS Spirit of innovation/com302geniusdotcom Thank You