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COM 302 GENIUS Spirit of
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COM 302 GENIUS Spirit of innovation
COM 302 Entire Course
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COM 302 Week 1 Individual Assignment Marketing Communications Process
COM 302 Week 2 Learning Team Assignment Advertising Media Mix
COM 302 Week 2 Individual Assignment Sales Promotion and Advertising
COM 302 Week 3 Learning Team Assignment Building New Brands
COM 302 Week 4 Learning Team Assignment Direct Marketing
COM 302 Week 5 Individual Assignment Internet Based Marketing Blog
COM 302 GENIUS Spirit of innovation
COM 302 Week 1 Individual Assignment Marketing
Communications Process
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Week 1 Individual Assignment Marketing Communications Process
Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library
Write a 750- to 1,050-word paper in which you examine marketing
communications produced by an organization.
Select one of the following organizations to use for this assignment: Google,
Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter
COM 302 GENIUS Spirit of innovation
COM 302 Week 2 Individual Assignment Sales Promotion
and Advertising
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COM302 Week 2 Individual Assignment Sales Promotion and Advertising
Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications
Select a company to research that is different from the one you selected in
Week One but that competes in the same industry. For this assignment, you
will compare this company to the one selected in Week One.
COM 302 GENIUS Spirit of innovation
COM 302 Week 2 Learning Team Assignment Advertising
Media Mix
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Learning Team Assignment: Advertising Media Mix
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by
addressing the following:
COM 302 GENIUS Spirit of innovation
COM 302 Week 3 Learning Team Assignment Building
New Brands
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Week 3 Assignment Building New Brands
Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising,
Promotion, and Other Aspects of Integrated Marketing Communication; and
the Center for Writing Excellence
Consider that one possible way of using public relations (PR) is to introduce a
new product with little or no advertising.
COM 302 GENIUS Spirit of innovation
COM 302 Week 4 Learning Team Assignment Direct
Marketing
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Week 4 Assignment Direct Marketing
Resource: Ch. 14 of Marketing: Real People, Real Choices
Continue working on the Week Four Learning Team Assignment: Direct
Marketing.
Review the examples of direct marketing that team members gathered and
researched during Weeks One, Two, and Three.
COM 302 GENIUS Spirit of innovation
COM 302 Week 5 Individual Assignment Internet Based
Marketing Blog
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Week 5 Individual Assignment Internet-Based Marketing Blog
Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of
Advertising and Promotion
Visit the websites of three of the following companies: Kimberly-Clark,
Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal
Studios.
COM 302 GENIUS Spirit of innovation
COM 302 Week 5 Learning Team Assignment Social and
Ethical Aspects of Advertising and Promotion
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Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion
Resources: Ch. 22 of Advertising and Promotion and the University Library
Debate one of the following social or ethical issues:
Advertising is informative. vs Advertising is manipulative.
Advertising creates and perpetuates stereotypes.
Advertising creates images that consumers can relate to.
Marketing is essential to familiarize consumers with useful products and
services.
COM 302 GENIUS Spirit of
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