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Straight Sell: This appeal is very businesslike. The advertisement tells what the product is, how much it costs, and where it can be purchased. Bandwagon: This appeal claims that everyone is buying the product. Snob: Advertisements using this appeal show the popular people buying this (usually expensive) product. Endorsement: This appeal uses a well-known person or group to help sell the product. This appeal personalizes the ad and is a good attention-getter. Consumers need to weigh the endorser’s expertise and question their own desire to imitate the endorser. Details and Statistics: This appeal is often used for products that are technical and/or expensive. Emotion: This appeal stresses feelings like love, sympathy, and fear that are often used to motivate consumers. Public Concern: This appeal is used when a company needs or wants to build a positive image. It makes the company look like a good citizen. Humor: This is an effective appeal because consumers relax and become more receptive to the advertiser’s message. Puns and catchy slogans are variations. Third grade page 119 “Hooks or Persuasion Techniques Used in Advertising” Bargain: Advertisers using this appeal stress low prices. Everyone likes to get a good buy, but consumers should question why a price has been reduced. Lesson 14: Hooked on Commercials: Hooks or Persuasion Techniques Used in Advertising