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comparison propaganda exaggerate argument misleading contradict perspective media The deliberate spreading of ideas or information, true or untrue, with the purpose of manipulating public opinion to gain support for one's cause or to discourage support for another. Qualities that are comparable. "no comparison between the two books" a discussion where two sides express their different opinions To stretch the truth, such as to pretend that something is bigger than it actually is. To assert or express the opposite of (a statement). Give false or information. the ways by which information is communicated to people, such as radio, television, newspapers, the Internet, etc. Every person has their own particular view or _____ formality annotation informality theme mood purpose tone bandwagon the adding of explanatory or critical notes to a text Following established rules or customs. The basic message of the author. the state of being casual or relaxed. a reason for doing or writing something eg. to entertain, to persuade, to influence etc. The emotional quality of a story - and especially of a story's setting - that influences the attitudes of characters and the readers. The mood of the selection is the feeling you get as you read it. A writer sets the mood by his or her choice of words, images, and figures of speech. A technique that encourages people to act because everyone else is doing it. Shows an author's attitude or feeling about what is written testimonial/expert opinion emotional celebrity endorsement slogan humor Making you laugh helps you associate the product with a good feeling and you are more likely to buy it or agree. Funny techniques are often more talked about and that helps spread the word about the product. People, usually and expert, telling how great a product is, how it changed their lives, or how much they love it. Using your emotions to cause you to act in a certain way. Similar to a testimonial but the person is a celebrity tell how great the product is, how it changed their lives, or how much they love it. A catchy phrase or statement that is often used to sell a service or product.