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comparison
propaganda
exaggerate
argument
misleading
contradict
perspective
media
The deliberate spreading of ideas or
information, true or untrue, with the purpose
of manipulating public opinion to gain
support for one's cause or to discourage
support for another.
Qualities that are comparable. "no
comparison between the two books"
a discussion where two sides express their
different opinions
To stretch the truth, such as to pretend that
something is bigger than it actually is.
To assert or express the opposite of (a
statement).
Give false or information.
the ways by which information is
communicated to people, such as radio,
television, newspapers, the Internet, etc.
Every person has their own particular view
or _____
formality
annotation
informality
theme
mood
purpose
tone
bandwagon
the adding of explanatory or critical notes to
a text
Following established rules or customs.
The basic message of the author.
the state of being casual or relaxed.
a reason for doing or writing something eg.
to entertain, to persuade, to influence etc.
The emotional quality of a story - and
especially of a story's setting - that
influences the attitudes of characters and
the readers. The mood of the selection is
the feeling you get as you read it. A writer
sets the mood by his or her choice of words,
images, and figures of speech.
A technique that encourages people to act
because everyone else is doing it.
Shows an author's attitude or feeling about
what is written
testimonial/expert opinion
emotional
celebrity endorsement
slogan
humor
Making you laugh helps you associate the
product with a good feeling and you are
more likely to buy it or agree. Funny
techniques are often more talked about and
that helps spread the word about the
product.
People, usually and expert, telling how great
a product is, how it changed their lives, or
how much they love it.
Using your emotions to cause you to act in a
certain way.
Similar to a testimonial but the person is a
celebrity tell how great the product is, how it
changed their lives, or how much they love
it.
A catchy phrase or statement that is often
used to sell a service or product.