Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Propaganda Techniques 1. TESTIMONIAL The testimonial is a statement by a celebrity endorsing a product or service. Such endorsements are very common on billboards and in newspapers, magazine and television advertising. Testimonials are used in politics, too. Example: Michael Jordan and Hanes underwear, a celebrity promotes a perfume product 2. TRANSFER Transfer is used to make a person, group or cause popular by association with popular ideas, symbols or institutions. Example: Congressman Smith, running for re-election, includes in his campaign literature a picture of himself with the American flag in the background. 3. GLITTERING GENERALITIES Glittering generalities is a technique for promoting someone or something by association with highsounding words or phrases (elevated language) 4. BANDWAGON The bandwagon technique fools those who, like sheep, hopelessly follow the herd. This device is to make us follow the crowd. Example: Everyone who comes to Polk County stays at the Holiday Inn Express. 5. CARD STACKING The card stacking technique creates a false impression by withholding significant information. The advertiser employs all the arts of deception to win our support for himself, his group, nation, policy, belief, etc. He stacks the cards against the truth. By presenting only those facts that make his side look good and the other bad, the propagandist tries to mislead his audience. Example: Credit card companies tell you all the places you can use their card, but fail to tell you the interest and charges required to keep the card. 6. SEX APPEAL The sex appeal technique is showing an attractive man or woman using a product. 7. EMOTION The emotion technique makes you feel sad, happy, nostalgic, etc. 8. COMPARISION Comparison puts products side by side or shows a before or after picture. 9. AVANT GARDE The avant garde technique suggests that using this product puts the user ahead of the times or the product is a new way of doing something. Example: A manufacturer encourages to be the first on their block to have a new type of product. 10. WIT and HUMOR Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.