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 The process by which we encode, store, and retrieve information Encoding Refers to the process by which information is initially recorded in a form usable to memory Storage The maintenance of material saved in the memory system Retrieval Material in memory storage is located, brought into awareness, and used  The initial, momentary storage of information, lasting only an instant   Echoic memory – Stores auditory information coming from the ears Iconic memory ◦ Reflects informatio n from our visual system   Memory store in which information first has meaning May hold approximately 7 (plus or minus 2) chunks of information ◦ A chunk is a meaningful grouping of stimuli that can be stored as a unit in shortterm memory  Holds information for approximately 15 to 20 seconds PBSFOXCNNABCCBSMTVNBC PBS FOX CNN ABC CBS MTV NBC  Rehearsal ◦ The repetition of information that has entered short-term memory  Elaborative rehearsal ◦ Occurs when information is considered and organized in some fashion resulting in a greater likelihood to be transferred into long-term memory  Mnemonics ◦ Formal techniques for organizing information in a way that makes it more likely to be remembered   A storehouse of almost unlimited capacity Information in long-term memory is filed and coded so that we can retrieve it when we need it  Working memory ◦ View of short-term memory as an active “workspace” in which information is retrieved and manipulated, and in which information is held through rehearsal Central Executive Processor (reasoning and decision making) Visual store Verbal store (visual & spatial information) (speech, words, & numbers)  Associative module ◦ Memory consists of mental representations of clusters of interconnected information  Priming ◦ Phenomenon in which exposure to a word or concept later makes it easier to recall related information  Spreading activation ◦ Activating one memory triggers the activation of related memories  Explicit memory ◦ Intentional or conscious recollection of information  Implicit memory ◦ Memories of which people are not consciously aware, but which can affect subsequent performance and behavior  Tip-of-the-tongue phenomenon ◦ Inability to recall information that one realizes one knows  Retrieval cue ◦ Stimulus that allows us to recall more easily information that is located in long-term memory  Levels-of-processing theory ◦ Emphasizes the degree to which new material is mentally analyzed  Flashbulb memories ◦ Memories around a specific, important, or surprising event that are so vivid they represent a virtual snapshot of the event  Constructive process ◦ Processes in which memories are influenced by the meaning that we give to events  Schemas ◦ Organized bodies of information stored in memory that bias the way new information is interpreted, stored, and recalled  Memory in the courtroom ◦ Repressed memory ◦ False memory  Autobiographical memory ◦ Recollections of circumstances and episodes from our own lives  Decay ◦ Loss of information through nonuse ◦ Assumes that when new material is learned a memory trace appears (actual physical change in the brain  Interference ◦ Information in memory displaces or blocks out other information, preventing its recall  Information learned earlier interferes with recall of newer material  Difficulty in recall of information because of later exposure to different material  Long-term potentiation ◦ Certain neural pathways become easily excited while a new response is being learned  Consolidation ◦ Changes in the number of synapses between neurons as the dendrites branch out to receive messages and memories become fixed and stable in long-term memory  Alzheimer’s disease ◦ An illness that includes among its symptoms severe memory problems  Korsakoff’s syndrome ◦ A disease afflicting longterm alcoholics  Amnesia ◦ Memory loss that occurs without other mental difficulties  Retrograde amnesia ◦ Memory is lost for occurrences prior to a certain event  Anterograde amnesia ◦ Loss of memory occurs for events following an injury