Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Introduction to Key Marketing Terms and Concepts
Document related concepts
E-governance wikipedia , lookup
Internal communications wikipedia , lookup
Consumer behaviour wikipedia , lookup
Pricing strategies wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Social media marketing wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Product planning wikipedia , lookup
Supermarket wikipedia , lookup
Neuromarketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing research wikipedia , lookup
Ambush marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Target market wikipedia , lookup
Digital marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Advertising campaign wikipedia , lookup
Direct marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Services marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Global marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Transcript
Introduction to Key Marketing Terms and Concepts Marketing 1 Objectives Discuss the meaning and definition of marketing. Identify the foundations of marketing. Identify the functions of marketing. In-class assignment Marketing is . . . The process of developing, promoting, and distributing products to satisfy consumers’ needs and wants. A Product is . . . Products include goods and services, both which have monetary value and satisfy consumers’ needs and wants. Goods vs. Services Goods are the kinds of things you can touch or hold in your hand. Goods are tangible. Services are the kinds of things you cannot physically touch. What are some examples of goods? What are some examples of services? Purpose of Marketing Marketing helps connect businesses to their customers. What is a Marketplace? A marketplace is the commercial environment where exchanges are made between buyers and sellers. Who are Buyers and Sellers? Buyers are customers. Sellers are the companies making or selling the products to the cusomers. What is an Exchange? An exchange takes place every time something is sold in the marketplace. What is usually exchanged? The Four Foundations of Marketing 1. Business, Management, and Entrepreneurship 2. Communication and Interpersonal Skills 3. Economics 4. Professional Development The Seven Functions of Marketing 1. Distribution 2. Financing 3. Marketing Information Management 4. Pricing 5. Product / Service Management 6. Promotion 7. Selling In-Class Assignment Using the Marketing Essentials textbook, complete the worksheets related to Chapter 1 You may work with a partner to complete this assignment.
