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Consider the journey towards a better life. If you suffer from heart failure, your symptoms, medications and hospital stays can make your life very difficult. BAROSTIM THERAPY™ improves cardiovascular function and reduces symptoms, helping you to get your life back. Considering the therapy BAROSTIM NEO™ I CONSIDERING THE THERAPY What causes heart failure? Heart failure can be caused by a heart attack, high blood pressure, an imbalance in your nervous system, or other conditions that progressively weaken the heart. Left Atrium Left Atria Aorta Left Ventricle Aorta Left Ventricle Normal Heart: Systolic Heart Failure: The heart squeezes, pumping blood out to the body The heart becomes enlarged and cannot squeeze strongly. This means it cannot pump enough blood around the body. IMBALANCE MEANS GREATER RISK Your body is controlled by two systems that lead your heart’s reaction to different situations. The sympathetic system is responsible for the “fight or flight” reaction, which is triggered when you face stressful situations. On the contrary, the parasympathetic system is responsible for “rest and digest” activities, and generally helps your heart and body calm down. In heart failure, these two parts of the nervous system are imbalanced. Meaning, there is too much sympathetic activity and not enough parasympathetic activity in your body, putting your heart under a lot of stress and your overall health at serious risk. BAROSTIM NEO™ I CONSIDERING THE THERAPY Heart failure: when your heart needs your help HOW DOES YOUR HEART WORK? Your heart is the engine that provides fuel to your whole body. It works in two phases: • Diastole: Your heart relaxes and fills with blood. • Systole: It contracts and pumps out blood throughout your body: Diastole (Filling) Systole (Pumping) KEEPING HEART FAILURE UNDER CONTROL IS VITAL If you’ve been diagnosed with heart failure, it means that your heart can’t pump enough blood to meet your body’s needs. This condition is generally associated with a sense of fatigue and weakness, shortness of breath, swollen legs and ankles, and often a need to sleep with the head elevated. As you are probably already experiencing, the symptoms of heart failure can have a serious impact on your quality of life. They can limit your ability to perform daily activities and put your whole life at risk. Understandably, multiple medications and hospital stays can also make living more difficult. Since heart failure tends to get even worse with time, keeping your condition under control is vital. Are you taking control of heart failure before it controls you? BAROSTIM NEO™ I CONSIDERING THE THERAPY A small device that helps your nervous system find balance BAROSTIM NEO™ has been created for people like you, who have been diagnosed with heart failure. It is a minimally-invasive implant that works together with your body, by sending signals that communicate with your brain. These messages activate a natural process that brings your nervous system back into balance. Multiple studies have shown BAROSTIM NEO’s effectiveness in rebalancing your nervous system. By doing this, physical activity levels increase by 32%, and hospitalizations related to heart failure decrease by 84%.1 With BAROSTIM THERAPY™, you can regain the confidence that you will not be spending your life in the hospital. 1, 2, 3 BAROSTIM THERAPY BALANCES SYMPATHETIC AND PARASYMPATHETIC ACTIVITY SYMPATHETIC ACTIVITY PARASYMPATHETIC ACTIVITY BAROSTIM THERAPY BAROSTIM NEO™ I CONSIDERING THE THERAPY Rest assured with well-documented safety The vast majority of people treated with BAROSTIM NEO™ did not have any short-term or long-term complications that were related to the procedure. Most side effects that may occur are minor and can be easily treated. During clinical studies, there were no unexpected issues and none that were related to the actual BAROSTIM NEO device.1, 2, 3 “ We went for this option because it was the easiest surgically and had a better success rate. I found it risk-free.” Marwan Nader, gardener and recipient of BAROSTIM THERAPY™ “ I hardly had any convalescence because I felt much better. Now, I find myself living a wonderful new life.” Paolo Verna, painter and recipient of BAROSTIM THERAPY™ A personalized therapy that has been used in over 1,000 people BAROSTIM THERAPY can be adjusted to your body’s unique needs and will not hinder your lifestyle. In fact, studies show that overall quality of life improves significantly with BAROSTIM THERAPY. And because the device functions automatically, there is no additional daily action needed from you once it is inserted. So you can have the peace of mind that you’ll be able to live a safer, higher quality of life.1, 2, 3, * BAROSTIM NEO™ I CONSIDERING THE THERAPY The mission of our life is to improve yours. Our vision is to advance health for people everywhere, giving each patient a fuller life. CVRx® pioneers unique therapies that harness and harmonize the body’s natural systems, benefiting society and making CVRx® a universal role model in healthcare. MESSAGE FROM THE FOUNDER OF BAROSTIM THERAPY™ AND CVRx®, INC Robert Kieval Founder, Chief Development Officer “When talking about BAROSTIM THERAPY, I’m often asked, ”What problems or concerns keep you up at night?” To me, there’s only one: “Can we make BAROSTIM THERAPY available to all those who need it, in time to help them?” For the past 15 years, my colleagues and I have worked tirelessly to develop a therapy that is above all safe, but can also help people cope with, recover from, and further avoid, the devastating consequences of their illnesses. We want people to feel confident that they are being protected with our product, but not limited in terms of daily lifestyle. My most rewarding experiences have been getting to speak to people who have benefited from BAROSTIM THERAPY. I’m delighted to hear their personal stories on how their health and lives have been improved. And I’m reminded that we need to continue working until we establish BAROSTIM THERAPY as the standard of care for people worldwide.” Ask your doctor for more information on how to best prepare for the BAROSTIM NEO® placement procedure. Gain control over heart failure with BAROSTIM THERAPY. Help your heart help itself. BAROSTIM NEO™ is CE Marked and approved for sale for heart failure patients in Europe. It is also CE Marked and approved for sale for hypertension patients in Europe. For more information, please visit www.barostimtherapy.com. CVRx, BAROSTIM NEO, Baroreflex Activation Therapy and BAROSTIM THERAPY are all trademarks of CVRx, Inc. © 2016 CVRx, Inc. All rights reserved. 1. Zile MR et al. Baroreflex activation therapy for the treatment of heart failure with a reduced ejection fraction: safety and efficacy in patients with and without cardiac resynchronization therapy. Eur J Heart Fail. 2015 Oct;17(10):1066-74. 2. Wustmann K et al. Hypertension 2009, 54:530-536 3. Gronda E, et al. Chronic baroreflex activation effects on sympathetic nerve traffic, baroreflex function and cardiac haemodynamics in heart failure: a proof of concept study. European Journal of Heart Failure 2014. * Main results from the HTN patient survey . CVRx Data on file. Survey that was administered to 33 patients who had had BAROSTIM THERAPY™ for longer than 6 months, and who had declared that they remembered what their life was like before receiving it. 950248-001 Rev B BAROSTIM NEO™ I CONSIDERING THE THERAPY