Download Bias and Propaganda

Bias and Propaganda
WHAT IS BIAS?
Bias is writing which is slanted toward one
opinion
●
An unbiased article would present both
sides of the issues
●
WHAT IS PROPAGANDA?
Propaganda is a way of wording or
structuring something so it appeals mostly
to emotions, and it distorts facts.
●It is used to promote a one sided argument
aimed at winning people over to a certain
cause or belief
●
TYPES OF PROPAGANDA:
Loaded words and phrases / emotional
appeal
●
Buzzwords which create a certain reaction in
the audience without thinking
●
For example, customers react positively to the
word “free” even if there are hidden costs
●
EXAMPLE
TYPES OF PROPAGANDA:
Name calling / demonizing the enemy
●
-An attack on a person instead of an issue
-Attaching a word to a person in order to take
advantage of the words emotional meaning
NAME CALLING
TYPES OF PROPAGANDA:
Euphemisms
●
Using words that make harsh or bad things
sound not so bad
●
For example, a person “passed away” instead
of “died, croaked, kicked the bucket”
●
EUPHEMISM
Correctional Facility
instead of a JAIL
TYPES OF PROPAGANDA:
The bandwagon technique
●
It encourages people to do something because
others have already joined the cause or
participated in the action
●
Do it or buy it because everyone else is
●
EXAMPLE
TYPES OF PROPAGANDA:
●
Testimonial
Provides a source to give credibility to or support a
statement
●Problems arise when someone unqualified recommends
a product
●www.youtube.com/watch?v=lud7IY0blNEl
●Has Ronnie ever really needed to lose weight and use
this product?
●
TYPES OF PROPAGANDA:
Transference
●
Tries to transfer the authority of one person,
product, or organization to something or
someone else
●http://www.youtube.com/watch?
v=xAVALXH9nxU
●
●Do you think these dentists are qualified to speak on
behalf of this product?
TYPES OF PROPAGANDA:
Bad Logic
●
An argument based on false premises or false
logic
●
Premise 1: Hillary Clinton supports gun-control
legislation.
●Premise 2: All fascist regimes of the twentieth
century have passed gun-control legislation.
●Conclusion: Hillary Clinton is a fascist.
●
TYPES OF PROPAGANDA:
Fear
●
An appeal to fear that a certain disaster or
tragedy will occur if certain action is not taken
●Sometimes the warning may be legitimate, but
if the warning lack proof, it can be propaganda
●http://www.youtube.com/watch?
v=3FtNm9CgA6U
●
●Does this commercial make you afraid?
TYPES OF PROPAGANDA:
Stereotyping / Sweeping Generalization
●
Lumping all people into a certain group without
any regard for the individual
●Based on limited information
●http://www.youtube.com/watch?
v=8tZR3M7SQwA
●
●Do all “manly” men have to like this type of
hamburger?
TYPES OF PROPAGANDA
Glittering generalities
●
This technique is mainly used in advertising,
with a particular company creating an illusion
that their product is better than their
competitors on no particular grounds.
●http://www.youtube.com/watch?
v=31pEZWaIhr0
●
●According to this commercial what makes Pepsi better
than Coke?
REPETITION
Persuades someone to buy something by
repeating a message over and over again
●http://www.youtube.com/watch?
v=wEuuECHZaeU
●
●Did you hear the repetition? Does it work?
CIRCULAR ARGUMENT
States a conclusion as part of the proof of
the argument
●
NUMBERS, FACTS, STATISTICS
Persuades us by showing how numbers can
affect what we think.
●http://www.youtube.com/watch?
v=atgF27aIgY4
●What did you think of that???
●
WHY IS IT IMPORTANT TO KNOW
ABOUT PROPAGANDA?
Knowing what propaganda is will help you
know when you are or are not getting
honest information.
●