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Psychology/Sociology Unit 6 Social Change Social change – Functionalist perspective – Conflict perspective – Social Change Theory Cyclical Perspective F or C Description Criticisms Evolutionary Equilibrium Conflict Causes of Social Change Population Shifts The scientific study of human populations Annual difference between in-migration and out-migration in a society Birth Rate Formula: Death Rate Formula: Infant Mortality Rate Formula: The average number of years a person in particular society can expect to live Psychology/Sociology Unit 6 Social Change How are population shifts connected to social change? Urbanization and Modernization The concentration of population in cities Process by which a society becomes increasingly complex as the society moves towards industrialization How are urbanization and modernization connected to social change? Collective Behavior The relatively spontaneous social behavior that occurs when people try to develop common solutions to unclear problems A gathering of people who have limited interaction with one another and do not share clearly defined norms or group unity exhibits collective behavior CROWDS Casual Crowd Conventional Crowd Expressive Crowd Acting Crowd Propaganda Technique FASHION Enthusiastic attachments among large numbers of people for particular styles of appearance or behavior PUBLIC OPINION A group of geographically scattered people who are concerned with or engaged in a particular issue. Refers to the collection of differing attitudes that members of a public have about a particular issue Description Example Endorsements by famous people to transfer the public’s admiration for the celebrity to the social movement Attempt to associate the social movement with something the public already approves of or respects Appeals to the public’s desire to conform by promoting the social movement as already popular with the public Uses negative labels or images in order to make opponents of the social movement appear unfavorable Attempts to sway public opinion by appealing to the “average citizen” with whom everyone can identity Psychology/Sociology Unit 6 Social Change Uses words that sound positive but have little real meaning – portrays social movement in positive light but provides little actual information Presents facts in a way that puts the social movement in a favorable light – presents stats or survey results in a particular way How are types of collective behavior connected to social change? Social Movements Social Movement – Type of Social Movement Reactionary Conservative Revisionary Revolutionary Characteristics Examples
