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Transcript
PRODUCT OVERVIEW
Acquire new customers at scale
We don’t have to predict what people want. We know what they want.
We believe that successful marketing happens only when you go beyond dubious 3rd-party data
points and interact with real people in meaningful ways. It’s what Fluent does and how we’re
revolutionizing customer acquisition by empowering marketers to know their best customers and
build long-lasting relationships.
The Industry’s Agile Acquisition Engine
When you own the data, you own the relationship. Fluent works with you to build highly qualified
databases that enable you to grow your business, and maintain valuable, long-term relationships
with your customers.
Our flagship product, Connect, enables marketers to cost-effectively acquire consumer data and
marketing content at scale across Fluent’s vast network of proprietary websites. Serve highly
targeted ads designed to acquire opt-in email addresses, postal addresses, TCPA compliant
phone numbers, SMS permission, and custom data fields. Whatever data you need, Connect can
deliver.
“Fluent’s precise targeting and unique ability to pre-qualify consumers before serving ads
to them enabled us to better engage with our most valuable customers at scale.”
–Bjorn Leigvold, Director CRM, Loyalty & Payments Marketing, at Western Union
HOW WE DO IT
1.
We work with you to define your ideal customer profile and gain
a specific understanding of what types of consumers you are
looking to acquire.
2.
Fluent’s ad serving technology leverages big data and real-time
engagement to ensure that ads are targeted to the right people,
in the right place, at the right time.
3.
Full-page, clearly branded ads give your ideal customers information
on your offering as well as an opportunity to affirmatively opt-in
to our marketing program.
4.
When a consumer opts-in, a real-time data transfer to your ESP
or marketing cloud provider enables you to immediately trigger
welcome messaging and begin the marketing lifecycle.
5.
Past-purchase and customer engagement data is used to conduct
lookalike modeling across our network and continuously improve
campaign performance.
“Fluent’s superior targeting technology, ease of implementation, and ability
to deliver quality at scale is what made our campaign a success.”
–Andrea Harrison, Director of Digital Strategy, Pepsi
ABOUT FLUENT
Fluent, LLC, a cogint company (Nasdaq: COGT), is an industry leader in people-based digital
marketing and customer acquisition, serving over 500 leading consumer brands and direct
marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of
real-time survey interactions with consumers every day, Fluent enables advertisers to more
effectively target and acquire their most valuable customers, with precision, at a massive scale.
The company is headquartered in New York City. For more information visit www.fluentco.com.
fluentco.com I [email protected] I 646.647.2966