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· Custom Magazines/ e-Media · Webinars · Lead LifeCycling · e-Listening / Social Media · Mobile Apps · Web sites / Microsites · Custom Trade Research · Search Engine Optimization Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage our deep industry knowledge and customer relationships. We work closely with clients to analyze their business needs and develop strategic marketing solutions to realize their goals. Educate your customers and establish thought leadership. One of the greatest challenges facing marketers is producing content that engages. As content experts, we can help you establish authority with credible content that provides valuable information to prospects and customers. Custom Magazines A SUPPLEM ENT The NATE TECHNICIANS FOR CERTIFICATION THE HVACR eNewsletters White Papers eMedia Centers TO PENTON PUBLICATIONS FALL 2010 INDUSTRY HEATIN G & COO LING SO LUTION S THRO UGH RA DIANT T ECHNOL OGY Web-based run residenticontrols geothermal al system ALSO IN THIS ISSUE RADIANT HOME BRINGS CLASS TO JERSEY SHORE ANNUAL RADIAN BUYERS GUIDE T Why We Stand with NATE Educating the Consumer, Elevating the Contractor Why Recertify? Why Not? D TO ON THE ROA NATE N CERTIFICATIO & ENERGY EFFICIENCY THE OFFICI AL PUBLIC ATION OF THE RADIAN T PANEL ASSOC IATION Generate leads, and send sales-ready opportunities to your teams - as they develop! Our Lead Lifecycling program accelerates leads through the sales funnel, by giving prospects the information they need to make buying decisions. All with minimal input from you! Webinars Virtual Conferences p Search Engine Marketing Drive traffic to your Web site with our Search Engine Optimization and Pay-Per-Click programs. Don’t leave buyers behind. Reach prospects at the moment of relevance. Your position in search engine results, whether paid or natural, will make the difference in whether a prospect buys from you or your competitor. Make sure they find you! Penton Media’s Mechanical Systems Group brands are recognized authorities serving the HVACR marketplace. We know the mechanical systems industry, and we know how to create and disseminate vital content that helps heating, cooling, refrigeration and plumbing contractors and systems designers succeed with their businesses. Inform your customers with Web sites and mobile apps that perform to your online marketing goals. Amp up your Marketing Strategy with our research and audit products designed to give you insight and direction. Our audit and research products are designed to inform on whether your marketing and business strategies are in line with what the marketplace wants. AUDITS Search Engine Optimization Social Media eListening We work in partnership with our clients to understand your marketing strategies and use leading technology and best practices to build sites that perform. Web sites Mobile Apps RESEARCH Custom Research Polling Trade Research To learn more, contact: Ryan Moss, Solutions Specialist 202-747-1818 x 114 [email protected] Dan Ashenden, Group Publisher 312-840-8402 [email protected]