Download Pitch it! - emeselsyfert

February 25, 2015
introduction to PITCH IT!
Homework:
Work on Pitch It! and study Unit 2 vocabulary flashcards.
Objective
I can work in a collaborative group to create a multimedia advertising campaign that uses a
variety of persuasive techniques
Warm Up:
Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make
flashcards for words #11-15 - groundless, hypocrite, incomprehensible, manipulate,
maximum
PITCH IT!
http://www.hollywoodreporter.com/sites/default/files/2013/09/shark_tank_judges_a_l.jpg
10 steps to creating a successful ad campaign
https://www.youtube.com/watch?v=yYN01-kOqcU
OBJECTIVE:
You will work in
a group to create an advertising campaign for
a product using at least 3 different propaganda techniques and
using multiple types of media for a product. Because groups
will be self-selected, all group members will receive one
grade. In other words...the same grade will be given to all
members of your group!
STEP 1: Select your product
After
selecting your group, you will view several
slides containing a variety of products. Based
on your groups order, you will select a product
that will be used for your advertising campaign.
STEP 2: Name your product
Your
group must come up with a clever name,
and catchy slogan for your product. You must
also research possible manufacturers and
select one that could make this product.
STEP 3: Create the packaging
Your
group must create the packaging for your
product - an actual box that could be used to
sell this product. It must contain all pertinent
information - name and picture of product, manufacturer,
catchy slogan, information about product, how to use product,
etc.
STEP 4: Decide on 3 propaganda techniques
Your group should review the propaganda techniques (snob
appeal, bandwagon, name calling and stereotype) we have
studied throughout the course of this unit, and select 3 different
ones that will be used to sell your product.
STEP 5: Decide on celebrity
Your group should research possible celebrities and
select one that would be a good endorser / face for your
product. Make logical connections here. What
qualifications does this person have to endorse / help sell
your product? You will talk about your celebrity during
your pitch.
STEP 6: Create a billboard
Your group must create a billboard (on posterboard) using one
of the propaganda techniques. This should be large, colorful
and contain all pertinent information, and should be
accompanied by a 4-5 sentence typed paragraph that identifies
the propaganda technique chosen, elaborates on how this was
demonstrated in your billboard, and explains how this will
appeal to your target audience.
STEP 7: Create a magazine ad
Your group must create a magazine advertisement (on
computer paper) using another different propaganda technique.
This should be large, colorful and contain all pertinent
information, and should be accompanied by a 4-5 sentence
typed paragraph that identifies the propaganda technique
chosen, elaborates on how this was demonstrated in your
billboard, and explains how this will appeal to your target
audience.
STEP 8: Create a commercial
Your group must create a commercial (either pre-recorded or performed live)
using another different propaganda technique. This can contain all or some
members of the group, and can incorporate visuals, music, etc.This should be
accompanied by a 4-5 sentence typed paragraph that identifies the propaganda
technique chosen, elaborates on how this was demonstrated in your billboard, and
explains how this will appeal to your target audience.
STEP 9: Pitch it!
EVERYONE in your group must participate in the pitch of your
product. You will first discuss the fundamentals of your product
(name, who makes it, what it does, etc.) and which celebrity you
chose to represent your product and why he / she is a good fit.
Then each member will present their contribution by presenting
the billboard, magazine advertisement and commercial.
STEP 10: Revel in your success
You
did it! Congratulations! You are now ready
to invent and market your own ingenious, multibillion dollar product!
Now go forth and be fruitful!
Divide the work amongst your group members and start planning what you will
do. You will be given Thursday February 26th, Monday February 2nd and
Tuesday February 3rd to work on this in class. What you do not finish in class
must be done on your own. Presentations will begin on Wednesday February 4th
and run through to Thursday February 5th. We will spend any time left over on
Thursday to review for the propaganda test, which will be on Friday March 6th.
(see calendars on next slides)
introduce
PITCH IT!
http://www.shiningmom.com/wp-content/uploads/2014/12/free-february-2015-calendar.png
in class work on
PITCH IT!
Greco-Roman
Day
in class work
on
PITCH IT!
in class work
on
PITCH IT!
PITCH IT!
presentations
http://www.shiningmom.com/wp-content/uploads/2015/01/March-2015-printable-calendar.png
PITCH IT!
presentations
Propaganda
test and Unit 2
vocabulary quiz
And now for the products...
Select
your top 3-4 products among your group.
Jot down the description of ones that appeal to
you. Your selection status will be determined by
the number that your group chose.