Download Rhetoric

Rhetoric
What is rhetoric?
• Rhetoric is the art of persuasion.
• Greek philosopher, Aristotle defined
the term.
Appeal to an Audience
• With a partner, describe ways that you
can appeal to an audience.
• Be ready to share with the class.
Benefits of Appealing to an Audience
• Resolve conflict without confrontation
• Persuade readers or listeners to support
their position, or to move others to take
action.
Where can you find rhetoric?
AKA- the ability to
persuade
All designed to convince you of
something!
•Speeches
•Essays
•Political Cartoons
•Photographs
•Advertisements
Examples of Text
• Speeches
•They are all cultural
• Essays
products that can be
“read” and
investigated.
• Political Cartoons
• Photographs
• Advertisements
Why is rhetoric important?
• It is part of our job as informed citizens and consumers
to understand how rhetoric works so that we can be
wary of manipulation or deceit, while appreciating
effective and civil communication.
• We must communicate effectively!
Rhetoric Must Have
• Occasion- The time and place the text was written
or spoken
• Context- the circumstances, atmosphere, attitudes,
and events surrounding the text
• Purpose- the goal the speaker wants to achieve
Rhetorical Triangle or Aristotelian Triangle
Speaker
Text
Audience
Subject
Rhetorical Triangle
• Speaker- Person or group who
creates a text
• Examples: Politician, commentator,
artist, company
Rhetorical Triangle
• Audience- Is the listener, viewer, or
reader of a text or performance, but it
is important to note that there may be
multiple audiences.
Rhetorical Triangle
• Subject- is the topic
• Not to be confused with the purpose,
which is the goal the speaker wants to
achieve.
SOAPSTONE
SPEAKER
OCCASION
AUDIENCE
PURPOSE
SUBJECT
TONE
SPEAKER
SENDER
THE PERSON OR GROUP WHO CREATES
TEXT
OCCASION
THE TIME AND PLACE
AUDIENCE
THE LISTENER
THE RECEIVER
PURPOSE
THE GOAL THE SPEAKER WANTS TO
ACHIEVE
SUBJECT
IS THE TOPIC
TONE
THE AUTHOR’S ATTITUDE TOWARDS THE
TOPIC
Rhetorical Appeals
Attempts by a speaker to persuade an audience -- or
to put it another way, attempts to say things that an
audience would find appealing.
Trust* Reason* Emotion*
Rhetorical Appeal
Ethos- to demonstrate that they are credible and
trustworthy
Greek Meaning-Character
Qualifications, Authority, credibility
Rhetorical Appeal
Logos-clear rational ideas (logic)
Greek- Embodied Thought
Thinking logically, clear main idea, specific
details, examples, facts, statistics, expert testimony
Rhetorical Appeal
Pathos-appeal to emotions, values, desires, hopes
Also- prejudices, fears
Personal anecdotes, vivid images, figurative
language
3 Rhetorical Appeals
•Ethos-appeal to credibility
•Logos-appeal to logic
•Pathos-appeal to emotion