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Communication and Popular Culture COMM 304 Instructor: Ms Rick Watson Phone: 858-3014 Office: Hartnett Hall 302 Office Hours: 2 pm, M//W/ F--1 pm, T/R-- or by appt. Required Texts: Barthes, Roland. Mythologies. New York: Hill and Wang, 1972. Many and various assigned readings during the time Statement of Course Philosophy: The study of rhetoric is more than discovering approaches to understanding and analyzing public speeches. Recent research into rhetoric focuses on a variety of messages and persuaders in our society that we tend to take for granted. When examined, these messages reveal more significance and social influence than we at first think. In content, COMM 304H: Communication and Popular Culture will include analysis of audience, occasion, subject, and speaker. The subject matter, however, will not be traditional, i.e., significant speeches or essays. Instead, subject matter will include those elements of our society which produce culture and create meaning for individuals and groups. These meanings come from the discourse and various texts that circulate in a social system: movies, song, television, humor, fashion, public demonstrations, advertisements, architecture, etc. Aim: This course offers an opportunity to examine and apply contemporary communication theory of rhetoric to current message-producing agencies in our society. Objectives: — to emphasize the massive competition governing the decisions of humanity — to sharpen abilities for critical listening, reading, and viewing — to understand distinctive characteristics of persuasion — to express ideas effectively by developing a sensitivity to language Teaching Methodology: Class activities will include student-centered discussion intended to reinforce lectures on rhetorical analysis and popular culture, and oral presentations and papers designed to allow students to demonstrate an ability to connect rhetorical theory with some particular artifact of popular culture. Units of work: The following assignments and activities will be used to assess your comprehension and mastery of the course goals. Course requirements might include but will not be limited to the following: 20% Readings/short lectures for basic principles and theories 20% Popular culture readings 20% Class midterm essay (Barthes) 15% Rhetorical criticism project (oral presentation and a formally written paper) 20 % Article summaries: Journal of Popular Culture (4) 5% class activities; discussions. Bibliography (The following books might be consulted for additional perspectives on rhetorical theory.) Brandt, William F. Company, Inc., 1970. The Rhetoric of Argumentation. Brummet, Barry. Reading Rhetorical Theory. Publishers, 2000. ---. Rhetoric in Popular Culture. New York: The Bobbs-Merrill New York: New York: Harcourt College St. Martin's Press, 1994. Foss, Sonja K. Rhetorical Criticism: Exploration and Practice. Heights, Illinois: Waveland Press, Inc., 1989. Griffin, Em. 1997. A First Look at Communication Theory. Hart, Roderick P. Modern Rhetorical Criticism. Foresman/Little, Brown Higher Education, 1990. New York: Prospect McGraw-Hill, Glenview, Illinois: Scott, Hauser, Gerard A. Introduction to Rhetorical Theory. New York: Harper & Row, Publishers, 1986. Littlejohn, Stephen W. Theories of Human Communication. Belmont, Wadsworth Publishing Company, 1996. C.A.: Rybacki, Karyn and Donald. Communication Criticism: Approaches and Genres. Belmont, Cal: Wadsworth Publishing Company, 1991. West, Richard, and Lynn H. Turner. Introducing Communication Theory: and Application. Toronto: Mayfield Publishing Company, 2000. Wood, Julia T. Communication Theories in Action: C.A.: Wadsworth Publishing Company, 1997. An Introduction. Analysis Belmont,