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50 pre-Olympic Programs. Each program intensely focused
on one of the top Olympic disciplines of the 2008 Beijing
Olympics.
Produced by CCTV Sports and SportsNow! Inc.
CCTV SPORTS and SportsNow!
• The 2008 Beijing Olympics will probably be one of the greatest
international sporting events of the first decade of the 21st Century.
• No program has ever been produced that previews the top athletes and
their events in such intimate detail before they compete in the Olympics…
UNTIL NOW!
• China’s Olympic superstars are mostly unknown outside China and
have not been readily accessible to the world media.
• China’s coming out into the world stage has changed the world’s 20th
Century premise.
• CCTV Sports and SportsNow! will produce these 50 Programs working
together. The Programs will start to be available for broadcast on 1-1-08
and all 50 Programs will be finished by March 1, 2008. This timetable
gives us access to the final competitions held before the start of the
Olympics so that the Program is current, up-to-date and totally relevant.
Description
Who’s Who?
• The top 50 Olympic events will be featured individually in each of
these Programs.
• 50 programs of 24-minutes duration each.
• It is THE definitive Viewer’s Guide for the 2008 Beijing Olympics.
• Features exclusive interviews with the top 50 Chinese
Olympic Gold-medal contenders and the top 50 International
athletes from the rest of the world in 50 different Olympic sport
disciplines.
Yang Wei
• In the last 2 summer Olympics, the top 3 countries in the final
Gold Medal count were The USA, China and Russia.
45
40
35
30
USA
25
China
1
20
15
Russia
10
5
0
Athens 2004
Australia 2000
Atlanta 1996
• The British Olympic Association took results from last year’s World
Competitions and projected that China will surpass the U.S. by taking
home the largest share of Gold Medals!
• This is why there is a new world order of Gold Medal-talent and why
your viewers will want to know “Who’s Who” from China and
internationally.
• Each and every athlete has his/her own compelling story to tell, for
example:
• Liu Xiang, the world’s 110 meter hurdles record holder, is
special not just because he is the best, but because he
amazingly continue to excel and outperform the competition in
an event where only hundredths of a second make the
difference between first and second place.
• He carries the hope of the Chinese people and that made his
hands tremble in Shanghai in September of 2007 when he lost to
Darion Robles from Cuba. We are sure that Xiang will prepare
carefully for his competition and for his chance to fulfill China’s
hope for Gold in his event in the 2008 Beijing Olympics.
Watch VIdeo
Liu Xiang win 110m hurdles in DoHa 2006
• Will cover their preparations with on-camera comments, forecasts, as
well as biographical information.
• Exciting footage of recent competitions adding up to Olympic
qualification will be inter-cut in a lively, fast-paced manner.
• Professionally produced and edited with scripts for localization in each
country.
Wu Peng
Format
Customizable for your market
• Access to Chinese and international athletes so that they can be
interviewed by your local talent.
• Ability to include the athletes from your country or region.
• Customizable script for your particular audience.
• The series can be branded for your station / programming.
• Interviews scripted in English and provided to rights holders who can
easily add subtitles, or voice-overs in the local language.
• The series will be recorded in High Definition format.
• Series will feature dynamic editing and state-of-the art graphics.
• Series will be produced in China, using the best of CCTV Sports’
facilities and assets.
License & Rights
Available
License / Rights Available
Broadcast
• Terrestial, Cable, Satellite, MMDS; by COUNTRY, REGION,
WORLD WIDE.
• Include sponsors from China during broadcast of the program
in your country.
• Chinese brands will pay more than international sponsors for
a program like this because this program is a partnership with
CCTV Sports, the Government’s top sports station, (CCTV 5) in
China.
License / Rights Available
Web
• World wide or individually, by country.
• People can access the programs through the internet with
sponsors. Chinese brands will pay more than international
sponsors for a program like this because this program is a
partnership with CCTV Sports, the Government’s top sports
station, (CCTV 5) in China.
License / Rights Available
Print
• A Book (Your Guide to The Olympics).
• Can be expanded to include other events not in the program.
• Magazines
• Magazine articles – single edition or serialized – will work
extremely well for general-interest publications and in
particular for dedicated sports magazines.
•Newspapers
• Cross-promote with tune in ads in the newspaper to
drive viewership with your sponsors.
License / Rights Available
Radio
• The nature of the series: the scripted voice-over material, the indepth interviews and the “call” of the athletes in competition, will
surely hold the listeners’ attention and therefore is ideally suited for
radio distribution!
• Same cross promotion strategy as above.
License / Rights Available
Broadband/VOD
• The 50 programs can be offered on a PPV platform based on
sharing revenue.
•The 50 programs can also be broadcast with sponsors within the
program.
License / Rights Available
Mobile Rights
• The content of the program, with its interviews, actual competition
footage, enhanced production values and segmented scripting, will be
ideal for repackaging and distributing to mobile receivers.
License / Rights Available
Airline Rights
• The positive story lines, human interest aspects and general “feel good”
content of the programs are ideal for exhibition to an in-flight audience.
The shows can be exhibited “as is” on long-haul flights or re-edited to
conform to time constraints on shorter flights. Moreover, with athletes
from all over the world included in the series, airlines have the ability to
choose those programs featuring athletes from countries or regions
serviced by their particular flight destinations, thus enhancing their
passengers’ viewing interest.
License / Rights Available
Closed Circuit
• Theatres, restaurants, sports bars, screens in all places.
• Expand your licensing rights into your community to reach all
demographics by offering the program in:
• THEATRES: Run an edited version of “Who’s Who:The Rivals” in your
local theatres to reach the elusive young demographic with sponsors for
fast food restaurants, video game products and apparel.
• BARS: Target young single consumers with product sponsors such as
beer and wine, personal health care, entertainment choices, cell phone
carriers, hi tech products etc. The ultimate choice for lively debate over
the best-chance winner for a Gold Medal in the 2008 Beijing Olympics.
• RESTAURANTS: Further target family restaurants with safe viewing,
non-offensive content for all.
License / Rights Available
Music Rights for Cell Phones
DVD Sales
• Create an opportunity for radio giveaways using the DVD based on
Olympic trivia from information covered in each program. Trivia quiz will
be sponsored and will run in fixed time slots each day the television
program airs thus allowing for tune in promotion.
Conclusion
Conclusion
• A unique program with the most sought-after Olympic Gold Medal
contenders from China and internationally.
• A customizable, localized and modular program that enables your
company to include your country’s athletes, in your country’s local
language and with your local or national sponsors.
• Opportunity to bring your sports journalists to the site where the
Chinese athletes will be interviewed in order to have your journalists ask
questions that will be of particular interest to your viewers.
For more information contact:
SportsNow! Inc.
PMB 152
5900 Isla Verde Ave., L-2
Carolina, Puerto Rico 00979
Hector Figueroa [email protected]
Juliet Giamartino [email protected]
Tel: + 787 268-1572
Mobile + 787 378-1154
Beijing + 86 135 2110 2177