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Goal 11Part 7
Social Movements
Latino Civil Rights Movement
Cesar Chavez =
Migrant farm worker, political
and civil rights activist
*Organized a union for Spanish
speaking Californians =
United Farm Workers Organizing
Committee (UFWOC)
- organized a NATIONWIDE boycott
of CALIFORNIAN companies’ grapes
Nonviolence – just like Dr. MLK
La Raza Unida – separate Latino political movement
Cesar Chavez – MLK of the Latino Movement
(NONVIOLENCE)
American Indian Movement
A.I.M. – dissatisfied with the slow
pace of reform
 Often “militant” Native American rights
organization
 Legacy:
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Native Americans won more
rights to “CONTROL THEIR OWN LAND”
- Restoration of tribal land
- Staged a “Trail of Broken Treaties March”
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Women fight for equality
(1960’s Women’s Movement)
****Betty Friedan = Feminine Mystique***
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addressed the idea of “FEMINISM” – the belief
that women should have economic, political, and
social equality with men!
Feminist Movement = 1960s
= Gloria Steinem – political, feminist
activist (urged women to join political
office in America)
N.O.W. & the E.E.O.C
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Women’s movement gained strength primarily
because of the Civil Rights Act of ’64 (no
discrimination based on gender)
What is going to handle claims of discrimination?
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Equal Employment Opportunity Commission
(EEOC)…problem = didn’t address women’s claims equally
so…..Betty Freidan and others for the
National Organization for Women (NOW) –
to serve women’s goals
T.Q. = Why was the NOW formed?
Roe V. Wade (1973)
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Outcome: Women DO have the right to
choose to have an “ABORTION”
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Legacy: still divides American today
Equal Rights Amendment (ERA)
* Congress passed in 1972
 Issue: ERA argued that men and women deserve
the same protection under the law (14th Amend.) =
“Simple Justice”
 Result:
 (Stop –ERA Campaign) / “NEW RIGHT”
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Leader: Phyllis Schlafley – ANTI – Feminist (conservative)
HATED the ERA
ERA needs 38 states to be ratified and part of the
Constitution
New Right / Stop-ERA Campaign
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A Conservative-built movement for the
1970s
Main opponent = Equal Rights Amendment
Overall result: ERA gets 35 of 38 states to
ratify the idea – deadline comes and the
E.R.A IS NEVER RATIFIED!!!!!!
The New Right WINS
Title IX

Equal Opportunity Act of 1972
A ban on gender discrimination
in all school-related programs
receiving federal funding
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Counterculture (HIPPIES )
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Counterculture – a youth movement made
up of mostly white, middle-class college kids
Attempts: to try to build a “separate society”
from mainstream America
Reason for decline: MAINSTREAM
AMERICA REJECTED THEM~
Hippie Capital of America

HAIGHT – ASHBURY (San Francisco)
A Changing Culture
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Art = Andy Warhol (pop artist)
Rock Music =
English Rock band that took over America
(Beatlemania)
WOODSTOCK
1969 Concert
– Music and Art Festival
- music’s most popular bands at the time
performed on a farm in upstate New York
Main opponent of the Hippie
Movement (Counter Culture)
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Conservatives!!!!!!!!!!!!!!!!!
Biggest conservative in America
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Richard Nixon
Loved traditional values and hated threats of new
ideas and CHANGE
(Mainstream America)
Social Movement IMPACT / Significance
Chapter 31 p. 982-994
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Cesar Chavez
American Indian Movement *(AIM)
Feminism
Equal Employment Opportunity Act *(EEOC)
National Organization for Women *(NOW)
Gloria Steinem
Roe V. Wade
Equal Rights Amendment *(ERA)
Phyllis Schlafly
Title 9 (IX)
New Right
Counterculture
Haight-Ashbury
Woodstock
Betty Friedan