Download JOB DESCRIPTION TITLE: Marketing Director DEPARTMENT

JOB DESCRIPTION
TITLE:
DEPARTMENT:
REPORTS TO:
Marketing Director
Marketing
Regional Director, Marketing
JOB SUMMARY:
The Marketing Director serves as a leader and key member of the mall management team. The
primary responsibility of the Marketing Director is to enhance the position, maximize the traffic
and sales potential, promote awareness, and contribute to increasing the value of the assigned
shopping center, while maintaining the owner’s strategic perspective of the entire project. This
includes, but is not limited to: Strategic planning, budget management, tenant relations, business
development (sponsorships), advertising and promotions, tourism, media, and community
relations.
The MARKETING DIRECTOR will:
 Develop, implement and evaluate the performance of an annual strategic marketing plan
and budget in accordance with company guidelines. The strategic marketing plan may
include, but not be limited to digital marketing, public relations, advertising, special events
and entertainment, in-center marketing, visual merchandising, décor, sales promotions, and
customer experience.
 Be responsible for efficient management and flawless execution of corporate-developed
marketing initiatives.
 Utilize market research to enhance, develop and implement marketing strategies to develop
short and long term vision for the property.
 Build into all marketing programs measurable objectives that meet target income goals and
enhance marketing’s contribution to property NOI.
 Review and analyze overall property, merchandise category, and retailer sales performance
on a monthly and seasonal basis in comparison to national results and consumer trends.
 Work with Regional Marketing Director and VP, Marketing to successfully implement
strategic property reviews, market research and other large-scale programs (i.e. décor
purchase, redevelopment, etc.)
 Serve as primary contact for event operations, working closely with management team
members who provide support in coordination and implementation.
 Research and recommend appropriate events for center participation and sponsorship.
 Support on-site partnership marketing programs including developing sales leads, logistics,
implementation and proof of performance.
 Supervise marketing personnel (as applicable). Perform duties normally associated with a
supervisory position including hiring, training, monitoring performance and conducting
performance reviews.
Public Relations and Communications
 Collaborate with Property PR Manager to establish and maintain positive media relations in
order to maximize positive publicity for the property and its tenants. Coordinate, monitor
and measure media coverage of the property relating to marketing activities and
retail/fashion direction. Manage production of timely, interesting and relevant press
releases and follow-up with the media. Support the General Manager in maintaining
positive relations with the media on all issues
 Establish and foster relationships within the community that help fulfill company and
property goals. Network professionally with community leaders and institutions. Attend
local community meetings and events
o Develop and implement community events and programs that support community
activities and make center an integral part of trade area and community resource.
Digital
 Design, deliver and manage social media programs to grow property presence on social
networking sites including Facebook, Twitter, Instagram and other similar community sites.
 Engage customers by, ensuring timely and appropriate responses, posting on relevant blogs
and seeding content into social applications.
 Monitor the impact of social media programs and report on effectiveness of campaigns in
order to make adjustments for maximum results.
 Maintain mall website. Update, write and collect information for: events, what’s new
features, store name/phone number changes, kids’ meal deals, teens only, dining review, job
opportunities, leasing.
 Implement plan to increase website visits and e-database sign ups, manage effective e-blast
distribution program.
Visual Merchandising Coordination
 Oversee holiday décor installation, teardown, and refurbishment needs and property visual
merchandising throughout the year to maximize ambience and ensure compliance with
PREIT’s C.O.R.E. standards.
 Implement programs to create a compelling environment by activating common areas and
displaying tenants merchandise in display space or vacant store windows,
 Oversee implementation of seasonal photo operation, including monitoring daily operations
and developing programs to increase photo sales productivity.
Business to Business
 Establish and maintain positive relations with tenants in order to maximize store
productivity and success through retail focused programs consistent with the Marketing
Plan strategies. Including, but not limited to, consulting with and advising tenants, leading
tenant meetings as necessary and encouraging tenant participation in cross promotional
and center-wide programs.
 Partner and support leasing in order to identify target retailers that influence the property’s
income, sales, and occupancy, provide information and resources that shape merchandising
at the property, participate in site visits with prospective tenants as requested and provide
information on traffic, trade area and shopper profile.
Mall Team Support
 Serve as a leader within the mall management team. Educate, communicate and mentor at
all levels to exceed company goals. Demonstrate respect and leadership, while being a
strong team member.
 Develop a crisis management plan for the property, along with General Manager, and
effectively communicate the plan at all levels to ensure preparedness.
 Partner with Management Team to execute a consistently high level of customer service to
enhance the shopping experience for our guests.
Qualified Applicants will have:
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Bachelor’s Degree in Marketing, Business, Communications, Advertising, PR or related field
(Will also consider a balance of experience and education)
Minimum of two (2) years related experience required with working knowledge of strategic
planning, marketing, advertising, and public relations.
Fashion Merchandising and/or Retail Management Experience is a big plus.
Excellent verbal and written communication skills
Proven leadership experience, specifically during stressful situations
Ability to multi-task with strong problem solving, analytical and decision-making skills.
Outstanding interpersonal and organizational skills as well as a high aptitude for managing
finances.
Solid negotiation and sales skills.
Proficient with computer applications, including Microsoft Office & PowerPoint
Experience with digital marketing, including website management and social media for
business sites.
Flexibility to work some evenings and weekends, especially during holiday seasons