Download marketing mix strategies of bake parlor pasta products

MARKETING
MIX STRATEGIES OF BAKE
PARLOR PASTA PRODUCTS
PRESENTED TO
DURIA HASAN
PRESENTED BY
TAQDEES TAHIR
FURQAN MEKKI
INTRODUCTION TO
COMPANY
• Rasul Group of industries inaugurated by
Mian Ghulam Hasan in 1926.
• The brand name of Rasul Group of
industries is BAKE PARLOR.
• The company has 3 factories at Karachi
• Kolson and Crispo are the main
competitors.
INTRODUCTION OF
PRODUCT
• Italy is called as the home of Pasta
products
• Pasta products -Easy to cook Fun to eat
• Pasta products includes Macaroni,
Spaghettis, Noodles and Lasagne
• Pasta product contribute 80% of sales.
MARKETING OBJECTIVES
• To able to capture the essence of success as a
Global company.
• To be the first choice of every customer
• To focus on unique selling proposition
• To provide convenience
SEGMENTATION
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Psychographics
Demographic
Behavior
Geographic
TARGET MARKET
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Income Class A and B
House wives, teenagers
Urban Areas
People like to eat foreign foodstuff
MARKETING MIX
STRATEGIES
PRODUCT
• Their product strategy is to provide
convenience and variety to customer by
offering different sizes and style .
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Spaghetti Box
Fancy Spaghetti
Real Egg Noodles
Lasagna
Long Macaroni Box
Macaroni Box
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Fancy Macaroni (Big Elbow)
Fancy Macaroni (Longer)
Fancy Macaroni (Ring)
Fancy Macaroni (Screw)
Fancy Macaroni (Werm)
Fancy Macaroni (Shell)
MARKET GROWTH MATRIX
MARKET SHARE
HIGH
HIGH
MARKET
GROWTH
RATE
Star
SPAGHETTI
LOW
Cash Cow
VERMICELLI
LOW
?
MACARONI
Dogs
LASAGNE
PRICE
• Bake parlor adopted the Going Rate
Pricing Strategy to compete with their
competitors.
• They also keep revising prices according to
economic conditions.
PLACE
• To cover the market forcefully and efficiently
• The company has its own transport system
• The company has engaged the services of
around four hundred (400) well-established
distributors from all over country
PROMOTION
• The company has developed its own marketing team
• Advertising --both to sell and to created awareness of
its products in the market
• They use different promotional modes that are:

Magazines

Newspapers
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Billboards
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TV Advertisements

Cooking shows
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Stalls in Exhibitions
CONCLUSION