Download Web/Online Marketing Manager * Marketing/Digital Branding Firm

Web/Online Marketing Manager – Marketing/Digital Branding Firm –
Central NJ
SUMMARY:
Web/Online Marketing Manager for a growing boutique digital branding and marketing firm that
specializes in brand development, web development, and online marketing. As the Web/Online
Marketing Manager, you will interface with clients, lead a small team of search marketing
specialists and will be a central figure in devising client web site development and search
marketing strategies from a technical standpoint.
This is a very hands-on technical position and requires technical strength, and diplomacy when
dealing with internal and external stakeholders. The position will report directly to the Director of
Interactive & Production.
FEATURES:
 Unique Role: Responsible for leading and directing the search marketing strategies of the firm,
and its many clients. This position will be an integral part of the company and the front-person
from an online marketing perspective for new and existing clients.
 Growth Potential: There is a tremendous amount of growth potential in this role as you will be
leading the technical aspects of the firm’s evolving digital marketing strategies
 Excellent Compensation & Benefits: Highly competitive compensation package.
 Desirable Geography: Work in Central NJ – highly commutable from NJ or PA.
 Continuous Learning: Firm encourages and sponsors continuing education opportunities
 Client Interaction: This position regularly interfaces directly with clients and potential clients.
LOCATION: Central NJ
COMPENSATION: A very strong compensation package will be offered and will vary depending upon
the depth and quality of relevant experience.
RESPONSIBILITIES:
PRIMARY JOB FUNCTIONS
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Website and Digital Communications Development & Deployment
Website Administration & Monitoring
Website Analysis, Reporting & Recommendations
Keyword Analysis, Reporting and Recommendations
Competitive site analysis & recommendations
Conversion optimization strategies
Client Training, when necessary
Launch support, usability and cross-platform testing
E-mail Marketing development, testing, deployment, monitoring and analysis
Mobile site development
App development/oversight (may be a future requirement)
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Client interfacing on technical questions, problems, recommendations and guidance
MANAGERIAL RESPONSIBILITIES
Lead the development of and participate in:
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Integrated search marketing strategies (SEO, SEM, Social, Paid, Mobile, etc.)
Content Deployment strategies (E-mail, Online PR, Social, Blog, etc.)
Social Media Community Building Strategies
REQUIREMENTS DESIRED:
TECHNICAL EXPERTISE
5+ years of relevant technical skills including, but not limited to:
Core Programming skills
 HTML 5
 CSS 3
 JavaScript (jQuery and prototype framework)
 PHP 5 (Object Oriented)
 MySQL (database administration, query writing)
 ASP.NET
 CMS installation, modification, administration and maintenance
o WordPress
o Drupal
o Joomla
o DotNetNuke
o Magento
o ZenCart
 HTML Email programming (table based and inline CSS)
 Cross browser / Cross email client compatibility
 Mobile optimized site design
 Unix shell commands
 Domain / DNS administration
Search Marketing skills
 Search Engine Optimization tactics
 Competitive intelligence gathering
 Link building strategies
 Google / Microsoft advertising PPC administration
 Social media strategies
 Content administration
 E-mail Marketing development
Business savvy, strong influencing skills, ambition and eagerness to accept new challenges are needed to
be successful in this role.
ADDITIONAL DESIRABLE TRAITS
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Positive can-do attitude and outlook
Demonstrated ability to oversee and manage others
Demonstrated desire, ability and initiative to learn new or emerging technologies
Take charge, hands-on approach
Work with team to determine best methods to deploy brands through technology
Demonstrated ability to manage time accurately and effectively
Ability to clearly and confidently articulate technical solutions in lay terms
Accuracy of work product
Organizational skills
Ability to prioritize tasks and meet deadlines
Good at building and maintaining positive relationships