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Motivation and
Emotion: 8A—
Motivation
UNIT PREVIEW
Motivation is a need or desire that energizes and directs behavior. Under the influence of
Darwin’s evolutionary theory, the popular view was that instincts control behavior. Drivereduction theory maintains that physiological needs create psychological drives that seek to
restore internal stability, or homeostasis. In addition, some motivated behaviors increase arousal,
and we are pulled by external incentives. According to Maslow, some motives are more
compelling than others.
Hunger seems to originate from changes in glucose and insulin levels that are monitored by
the hypothalamus, as well as changes in the levels of leptin, ghrelin, orexin, obestatin, and PYY.
To control weight, the body also adjusts its basal metabolic rate. Body chemistry and
environmental factors together influence our taste preferences. Psychological influences on
eating behavior are
evident in those who are motivated to be abnormally thin. In studying obesity, psychologists
have
found that a number of physiological factors make it difficult to lose weight permanently. Those
who wish to diet should set realistic goals, minimize exposure to food cues, exercise, and make a
lifelong change in eating patterns.
Like hunger, sexual motivation depends on the interplay of internal and external stimuli. In
nonhuman animals, hormones help stimulate sexual activity. In humans, they influence sexual
behavior more loosely. One’s sexual orientation seems neither willfully chosen nor willfully
changed; new research links sexual orientation to biological factors.
The need to belong is a major influence in motivating human behavior. Social bonds boosted
our ancestors’ survival rates. We experience our need to belong when feeling the gloom of
loneliness or joy of love and when seeking social acceptance.
UNIT GUIDE
Introductory Exercise: Fact or Falsehood?
Lecture: Why Do Students Go to College?
Exercise: The Hope Scale
Feature Film: A Man for All Seasons
Video: Module 18 of Psychology: The Human Experience: What Is Motivation?
62 Unit 8A Motivation
Motivational Concepts
Lecture: Evolutionary Psychology
Exercises: Exploration Index; Sensation-Seeking Scale
1. Define motivation as psychologists use the term today, and identify four perspectives useful
for studying motivated behavior.
A motivation is a need or desire that energizes behavior and directs it toward a goal. The
perspectives useful for studying motivated behavior include (1) instinct/evolutionary
perspective,
(2) drive-reduction theory, (3) arousal theory, and (4) Abraham Maslow’s hierarchy of needs.
Under Darwin’s influence, early theorists viewed behavior as being controlled by instincts,
complex behaviors that are rigidly patterned throughout a species and are unlearned. When it
became clear that people were naming, not explaining, various behaviors by calling them
instincts, this
approach fell into disfavor. The idea that genes predispose species-typical behavior is still
influential in evolutionary psychology.
Drive-reduction theory proposes that most physiological needs create aroused psychological
states
that drive us to reduce or satisfy those needs. The aim of drive reduction is internal stability, or
homeostasis. Furthermore, we are not only pushed by internal drives but are also pulled by
external incentives. When there is both a need (hunger) and an incentive (smell of freshly baked
bread),
we feel strongly driven.
Arousal theory states that rather than reducing a physiological need or minimizing tension, some
motivated behaviors increase arousal. Curiosity-driven behaviors, for example, suggest that too
little or too much stimulation can motivate people to seek an optimum level of arousal.
The fourth perspective is Maslow’s hierarchy of needs.
Lecture: Maslow’s Hierarchy
Exercises: A Short Measure of Self-Actualization; Self-Transcendence Inventory; The Meaning in Life Questionnaire
Project: An Assessment of Your Present Needs
2. Describe Maslow’s hierarchy of needs. Abraham Maslow’s hierarchy of needs expresses the
idea that, until satisfied, some motives are more compelling than others. At the base of the
hierarchy are our physiological needs, such as for food and water. Only if these are met are we
prompted to meet our need for safety, and then to meet the uniquely human needs to give and
receive love, to belong and be accepted, and to enjoy self-esteem. Beyond this lies the need to
actualize one’s full potential. Near the end of his life,
Maslow suggested that some people reach a level of self-transcendence in which they strive
for meaning and purpose that is beyond the self, that is, transpersonal.
Hunger
Feature Film: Alive
PsychSim 5: Hunger and the Fat Rat
3. Describe the physiological determinants of hunger. Although the stomach’s pangs contribute to
hunger, variations in body chemistry are more important. Increases in the hormone insulin
diminish blood glucose, partly by converting it to body fat. We do not consciously feel this
change in blood chemistry. Rather, our body’s internal state is monitored by the hypothalamus,
which regulates the body’s weight as it influences our feelings of hunger and fullness. Orexin is
a hunger-triggering hormone secreted by the hypothalamus. Other hormones are monitored by
the hypothalamus, including ghrelin (which is secreted by an empty stomach), obestatin
(secreted by a full stomach), leptin (secreted by fat cells), and PYY (a digestive tract hormone).
Activity in the lateral hypothalamus (sides of the hypothalamus) brings on hunger;
activity in the ventromedial hypothalamus (the lower mid-hypothalamus) depresses hunger.
Some researchers have abandoned the idea that the body has a precise set point—a
biologically fixed
Unit 8A Motivation
tendency to maintain an optimum weight—preferring the term settling point to indicate an
environmentally and biologically influenced level at which weight settles in response to caloric input
and expenditure. Human bodies regulate weight through the control of food intake, energy output, and
basal metabolic rate—the body’s resting rate of energy expenditure.
Lectures: Taste Preferences—Learned and Genetic; Environmental Factors in Eating
Exercises: Motivations-to-Eat Scale; A Survey of Eating Habits
4. Discuss psychological, cultural, and situational influences on hunger and eating.
Part of knowing when to eat is our memory of our last meal. As time passes, we anticipate eating again
and feel hungry. Our preferences for sweet and salty tastes are genetic and universal. Other taste
preferences are
conditioned. Culture also affects taste. For example, Bedouins enjoy eating the eye of a camel, which
most North Americans would find repulsive. Most North Americans also shun dog, rat, and horse
meat, all of which are prized elsewhere. With repeated exposure, our appreciation for a new taste
typically increases, and exposure to one set of novel foods increases willingness to try another. Some
of our taste preferences, such as the avoidance of foods that have made us ill, have survival value.
We eat more when eating with others (through social facilitation). In addition, the size of food
portions (called unit basis) and even of bowls, plates, and eating utensils affects how much we eat.
Exercise: Assessing Body Image
Psychology Video Tool Kit: Purging Food; Overcoming Anorexia Nervosa; Body Dissatisfaction Among Teenage
Girls
5. Explain how the eating disorders demonstrate the influence of psychological forces on
physiologically motivated behavior.
Anorexia nervosa is an eating disorder in which a normal-weight person (usually an adolescent
female) diets to become significantly (15 percent or more) underweight, yet feels fat and is
obsessed with losing weight.
Bulimia nervosa is an eating disorder characterized by private, binge-purge episodes of
overeating, usually of high-calorie foods, followed by vomiting, laxative use, fasting, or excessive
exercise.
Binge-eating disorder is marked by significant binge-eating episodes followed by remorse but not
by purging, fasting, or excessive exercise.
In these disorders, challenging family settings and weight-obsessed societal pressures overwhelm
the homeostatic drive to maintain a balanced internal state. Those most vulnerable to eating disorders
are also those (usually women) who most idealize thinness and have the greatest body dissatisfaction.
Low self-esteem and negative emotions that interact with stressful life experiences are
additional contributing factors. Twin studies suggest that eating disorders may also have a genetic
component.
Lectures: Paul Rozin’s History of Eating; Losing Weight; Genes, Exercise, and Weight Control; Maintaining Weight
Loss; The National Weight Control Registry; A Twinkie Tax—Is Fighting Fat a Social Responsibility?
Exercise: The Dieting Beliefs Scale;
Psychology Video Tool Kit: Eating and Weight Gain: A Role for Fidgeting; Eating and Weight Gain: Genetic
Engineering
6. Describe research findings on obesity and weight control. Fat is an ideal form of stored energy. It is a
high-calorie fuel reserve that can carry the body through periods of famine. In fact, where people face
famine, obesity signals affluence and social status. However, the tendency to eat energy-rich fat or
sugar becomes dysfunctional in a world of
easily accessible food. Combined with a lack of exercise, the abundance of high-calorie food has led
to higher rates of obesity, which raises the risk of illness and shortens life expectancy.
64 Unit 8A Motivation
Obesity affects both how you are treated and how you feel about yourself. Obese people,
especially obese women, experience weight discrimination in job hiring, placement, promotion,
compensation, and discharge. Similarly, they experience bias in searching for a romantic
relationship and experience lower psychological well-being.
Although genes influence body weight, they do not determine it. Some people are genetically
predisposed to have more and larger fat cells than others, but in an obese person, the original fat
cells double or triple in size and then divide or trigger nearby immature fat cells to divide—
resulting in up to 75 billion fat cells. Once the number of fat cells increases, it never decreases.
People also differ in their resting metabolic rates, and once someone gains fat tissue, less energy
is needed to maintain that tissue than is needed to maintain other tissue. Unquestionably,
environmental factors such as sleep loss, social influence, often eating high-calorie foods, and
living a sedentary life-style also matter, as comparisons of similar people from different
generations or different locations indicate.
Research indicates that most people who succeed on a weight-loss program eventually regain
most of the weight. Those who wish to diet should set realistic goals, minimize exposure to food
cues, boost energy expenditure through exercise, eat healthy foods spaced throughout the day,
beware of the binge, and make a lifelong change in eating patterns.
Sexual Motivation
7. Describe the human sexual response cycle, and discuss the impact of hormones on sexual
motivation and behavior.
The human sexual response cycle normally follows a pattern of excitement, plateau, orgasm
(which seems to involve similar feelings and brain activity in males and females), and resolution,
followed in males by a refractory period, during which renewed arousal and orgasm are not
possible.
The sex hormones direct the physical development of male and female sex characteristics and,
especially in nonhuman animals, activate sexual behavior. Although testosterone and the
estrogens
(such as estradiol) are present in both sexes, males have a higher level of testosterone and
females
a higher level of estrogen.
In humans, the hormones influence sexual behaviors more loosely, especially once sufficient
hormone levels are present. In later life, as sex hormones decline, the frequency of sexual
fantasies and intercourse also declines.
8. Discuss the impact of external stimuli and fantasies on sexual motivation and behavior. External
stimuli, such as sexually explicit materials, can trigger arousal in both men and women, although
the activated brain areas differ somewhat. Sexually coercive material tends to increase viewers’
acceptance of rape and violence toward women. Images of sexually attractive men and
women may lead people to devalue their own partners and relationships. Our imaginations also
influence sexual motivation. About 95 percent of both men and women say they have had sexual
fantasies. Fantasizing about
sex does not indicate a sexual problem or dissatisfaction. If anything, sexually active people
have more sexual fantasies.
Unit 8A Motivation
Lecture: Virginity Pledges
Feature Film: Juno
9. Discuss some of the factors that influence adolescent sexual behavior, and describe trends in
the spread of sexually transmitted infections.
Although physical maturation fosters a sexual dimension to adolescents’ emerging identity,
sexual expression varies greatly with time and culture. Compared with European teens,
American teens have a lower rate of contraceptive use and thus a higher pregnancy and abortion
rate. Reasons for this failure include a lack of knowledge about sex and sexual health and a
tendency to overestimate the sexual activity of their friends. Guilt related to sexual activity
sometimes results in lack of planned birth control. When passion overwhelms intentions, the
result may be conception. Often, there is minimal communication about birth control, as many
teenagers are uncomfortable discussing contraception with either parents or partners. Sexually
active teens also tend to use alcohol, which can break down normal restraints. Finally,
television and movies foster sexual norms of unprotected promiscuity.
Unprotected sex has also led to increased rates of sexually transmitted infections (STIs). Teenage
girls, because of their less mature biological development and lower levels of protective
antibodies, seem especially vulnerable to STIs. Attempts to protect teens through comprehensive
sex-education programs include a greater emphasis on teen abstinence.
Teens with high rather than average intelligence more often delay sex. Religiosity, father
presence, and participation in service learning programs are also predictors of sexual restraint.
10. Summarize current views on the number of people whose sexual orientation is homosexual,
and discuss the research on environmental and biological influences on sexual orientation.
Sexual orientation is our enduring sexual attraction toward members of either our own sex
(homosexual) or the other sex (heterosexual). Studies in both Europe and the United States
suggest that about 3 or 4 percent of men and 1 or 2 percent of women are homosexual. Estimates
derived from the sex of unmarried partners reported in the 2000 U.S. Census suggest that 2.5
percent of the population is gay or lesbian. Such studies also tell us that sexual orientation is
enduring. Women’s sexual orientation tends to be less strongly felt and potentially more fluid
and changing than men’s. Women are somewhat more likely than men to feel and act on bisexual
attractions.
There is no evidence that environmental influences determine sexual orientation. No links have
been found between homosexuality and a child’s relationships with parents, father-absent homes,
fear or hatred of people of the other gender, levels of sex hormones currently in the blood, or
childhood sexual experience. On the other hand, biological influences are evident in studies of
same-sex relations in several hundred species, straight-gay differences in body and brain
characteristics, genetic studies of family members and twins, and the effect of exposure to certain
hormones during critical periods of prenatal development. Men who have older brothers are also
somewhat more likely to be gay, about one-third more likely for each additional older brother.
The reason for this phenomenon—called the fraternal birth-order effect—is unclear. Because the
physiological evidence is preliminary and controversial, some scientists remain skeptical. Rather
than specifying sexual orientation, they suggest, biological factors may predispose a
temperament that influences sexuality “in the context of individual learning and experience.”
The Need to Belong
Lectures: Fear of Intimacy Scale; Social Ostracism; Does Social Rejection Literally Feel Cold?
Exercises: The Need to Affiliate; Measures and Issues Related to the Need to Belong; Fear of Negative Evaluation
Scale; Demonstrating Ostracism: The Train Ride
Feature Films: March of the Penguins; Cast Away and the Need to Belong; The Mirror Has Two Faces and the
Looking-Glass Self
66 Unit 8A Motivation
11. Describe the adaptive nature of social attachments, and discuss both healthy and unhealthy
consequences of our need to belong.
Social bonds boosted our ancestors’ survival rate. Adults who formed attachments were more likely
to come together to reproduce and to stay together to nurture their offspring to maturity. Cooperation
in groups also enhanced survival. People who feel supported by close relationships live with better
health and at lower risk for psychological disorder and premature death. When relationships form, we
often feel joy. Most people mention—before anything else—close relationships as making life
meaningful. Even our self-esteem is a gauge of how valued and accepted we feel.
Attachments can keep people in abusive relationships as the fear of being alone may seem worse
than the pain of emotional or physical abuse. When something threatens our social ties, negative
emotions overwhelm us. When ostracized, people may engage in self-defeating or antisocial
behaviors and underperform on aptitude tests. Ostracism elicits increased activity in the brain’s
anterior cingulate cortex, which is also activated by physical pain.