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ESST The European Inter-University Association on Society, Science and Technology Enhancing A Knowledge Strategy Through Informal Arrangements Christopher McCart First University: LINKÖPINGS UNIVERSITET Second University: LINKÖPINGS UNIVERSITET Science Technology and Society/Systems of Innovation 2003 Word count: 16,019 LINKÖPINGS UNIVERSITET ABSTRACT ENHANCING A KNOWLEDGE STRATEGY THROUGH INFORMAL ARRANGEMENTS By Christopher McCart Chairperson of the Supervisory Committee: Professor Leif Hommen Department of Tema T Information Communication Technologies (ICT) have made the codification of knowledge faster, cheaper and easier. This has led to a situation where it is simple to transmit and distribute information, however, it is more difficult to make sense and use this information. A firm in today’s technological society must face the challenge of spreading the relevant knowledge in order to ensure innovation and productivity. While the use of ICT may enhance a firm’s ability to spread information, other strategies must be in place in order to comprehend and actually use knowledge. A framework that allows companies to ‘manage’ their knowledge has become increasingly important in today’s economic environment. This framework is often dominated by informal arrangements. These informal practices that are ubiquitous serve to enhance a firm’s transfer of knowledge. By understanding the culture, management style, and community, it is clear that a firm can promote its informal arrangements in order to promote a functioning knowledge strategy. The use of knowledge enablers/gatekeepers serves as a valuable asset to the firm’s informal knowledge arrangements. This study proposes that informal arrangements make up much of the knowledge strategy in a firm. It analyzes the informal arrangements of a telecommunications firm in Sweden. This firm is a producer of value added services and therefore is very dependent on the knowledge that it currently holds, as well as the knowledge that it creates. Due to this dependency, the company relies on a framework that is conducive to the spread of knowledge. The firm’s community has become the most practical way to spread knowledge; this community must be promoted in order to gain competitive advantages over other firms. The CEO has established himself a person who has a complete perspective of the firm and uses this perspective to informally travel from department to department and person to person, spreading relevant knowledge and information. His approach also creates a flat hierarchal management structure because most employees feel comfortable going directly to him for any reason. The method that was used for this study was single case study. Text analysis and interviews were the main sources of data. Systems of innovation approaches, knowledge management, and communities of practice, were used as the theoretical framework. A theory was presented and then tested with empirical data. TABLE OF CONTENTS Abstract Table of Contents Acknowledgements CHAPTER 1: INTRODUCTION 1.1 Introduction………..…………………………………………………1 1.2 Relevance of the Study……………………….………………………..3 1.3 Empirical Background…..……………………………………………..4 1.4 Theoretical Background….……………………………………………4 1.5 Objectives…………………………………………….……………….5 1.6 Research Questions……………………………………...……………..5 CHAPTER 2: THEORETICAL FRAMEWORK 2.1 Systems of Innovation Approach………………………………………5 2.1.1 What is the Systems of Innovation?...............................................................6 2.2 Knowledge………………………………………………….………….8 2.2.1 Knowledge Within the Systems of Innovation………….……………..10 2.3.Knowledge and the Firm………….…………………………….………15 2.3.1 Knowledge Structure Within the Firm……………………………...….18 2.3.2 A Firm’s Learning Environment………………………………...……..20 2.4 The Importance of Culture Within a Firm………………………....…….21 2.5 Learning and the Firm……………………………………………..……23 2.6 Knowledge Gatekeepers/Enablers……………………….……...………26 2.7 Point of Departure………………………………………………...…….29 CHAPTER 3: RESEARCH STRATEGY 3.1 Unit of Analysis…………………………………………………………31 3.2 Data Collection………………………………………………….………32 3.3 Analytical Technique…………………………………………….………34 3.4 Limitations……………………………………………………….……...35 CHAPTER 4 CASE STUDY OF TELIGENT AB 4.1 Company Profile………………………………………………………..36 4.1.1 History of Teligent……………………………………………………36 4.1.2 What are Value Added Services?.....................................................................38 4.1.3 Organization and Management Structure……………………………...39 4.1.4 Employees at Teligent………………………………………………...40 CHAPTER 5: ANALYSIS 5.1 Introduction………………………………………………………….…41 5.2 Do Informal Practices Promote Learning Within a Firm?.............................42 5.3 Does The Culture Of A Firm Influence The Learning Environment?........45 5.4 Does The Way A Firm Regards Knowledge Influence The Firm’s ‘Knowledge Strategy’?.....................................................……..........….48 5.5 Do Individual Employees Act As ‘Knowledge Gate-Keepers’ By Informally Spreading Tacit As Well As Codified Knowledge Throughout The Company?...........................................................................……51 CHAPTER 4: CONCLUSION 6.1 Informal Arrangements…………………………………………………54 6.2 Knowledge Creating Culture………………………………………….…55 6.3 Firm Trajectories to Innovation…………………………………………56 6.4 Findings at Teligent……………………………………………………...58 ii ACKNOWLEDGMENTS We are all products of the assistance we can accept I. A. Richards The author wishes to thank first and foremost his wife Kristina. Without her guidance and support throughout this process, none of it would have ever been possible. Krissy and I have experienced a lot together in our four short years. From traveling through South America to living in Mexico, it has been an adventure around ever corner. The decision to return to home from Mexico led to the opportunity to apply for the Ambassadorial Scholarship from the Rotary Club. With the help of Krissy and her family, the dream to study in Scandinavia for a year became a reality. We left job prospects and study opportunities and headed off on another adventure. This was a chance for me to show Krissy an area of the world that has been a part of my life for so long. There are so many people who deserve gratification. The staff, students, and lecturers at the University of Linköping made living in Sweden memorable. While we would often find ourselves in the same room staring into a lit candle, it was actually the warmth and friendship that really got us through those dark Swedish days. The entire staff at Tema T was always friendly and willing to give assistance. Most notable was Margaretta. She was very patient while helping me learn Swedish, and she always offered a warm smile of encouragement. The person who deserves many thanks is, of course, Leif. I often wonder how a person can be so patient. Leif spent countless hours listening to my confusion and guiding me onto the right path. Leif’s commitment to education is amazing. Thank you for all of your help. Good luck at your new position in Lund. Erica Johnsson must be mentioned in these acknowledgements. Her relaxed approach to the subject was just what the STS program needs. She was always available to iii speak about the many cultural and educational issues that we were experiencing in our short stint in Sweden. Erica is a valuable contribution to the academic world. Thank you for your guidance. Good luck in Sweden, wish we were there. iv GLOSSARY Knowledge Strategy: A set of variables that act in unison to spread information and reinforce knowledge. Informal Arrangements: Practices and procedures that are established without the explicit arrangement of an organization. These often exist beyond the formal structure of the organization. v CHAPTER 1: INTRODUCTION 1.1 Introduction This study investigates the informal arrangements of knowledge transfer within a firm. By studying the informal relationships, one can analyze how a firm maintains competitiveness through innovation. Often times, knowledge transmission is accomplished with modern technologies such as Information Communication Technologies (ICT), however, there is a tacit dimension to learning that can not be transferred. For example, e-mail serves as a valuable tool for transferring knowledge and information; however, it is not effective when the knowledge is complex or tacit. This is where the importance of informal dialogue and informal arrangements come into play. A firm must utilize this informal means in order to develop a knowledge strategy that is conducive to learning and thus innovation. The informal aspect must be realized and understood in order for a firm to foster a ‘knowledge strategy’ or a learning environment that is capable of innovation and growth. Knowledge is considered one of the most important factors of production in the post cold war/post-industrialist environment. It has become increasingly important to identify knowledge and knowledge creation as endogenous variables to production and economic activity. The role of knowledge is now becoming more widely accepted by scholars and business leaders. This new predominance of knowledge in the economy has been termed many things, however, the most notable term is documented by BengtÅke Lundvall (2002) is, ‘The Learning Economy’. It has become necessary for individuals and firms to update their skills more often, as the economic environment now changes more rapidly. Because of the rapid changes, the firm must establish an environment that is conducive to learning. Learning and understanding is a very important aspect to this, however, forgetting and being able to adapt is also a very important necessity of many firms. Firms are forced to compete at a global level. Liberal trade policies, Information Communication Technologies (ICT), and factors of globalization have opened doors to international competitors in every industry. The firm not only competes with other firms in the region or nation it operates in, it also must realize companies from abroad that are attempting to gain valuable market share. Hence, firms must develop competitive advantages and maintain those advantages over time. Joseph A. Schumpeter, a former Austrian Minister of Finance and Harvard Business School professor, expressed the view, in his classical work Capitalism, Socialism and Democracy, that the essence of capitalism is the process of “creative destruction”-the continuous cycle of tearing down the old and less efficient product or service and replacing it with new, more efficient ones. Because of the increased competition, these occurrences of creative destruction happen much faster than ever before. In order for a firm to enhance its creative destruction and innovate faster than its competition, a knowledge strategy must be implemented. It is often stated by firm leaders that the knowledge the firm is already in possession of is the most important element 2 to a successful firm. It is then necessary to develop a plan that will promote such knowledge strategies. In many instances, informal learning serves as a very valuable asset to an efficient knowledge strategy. 1.2 Relevance of the Study The rationale of this study is to analyze the informal acts occurring in a firm and to examine how these acts affect the learning environment. This study also attempts to isolate a firm as an actor within the “system of innovation.” The majority of the study will be concentrated within a firm. A major emphasis of this study will be based on knowledge strategies of a firm and the informal interaction between the various actors within the firm. The study will use the systems of innovation approach, however, it will go beyond the basic elements of systems of innovation by concentrating on the micro institutions of a firm. It is an attempt to broaden the meaning and focus of the systems of innovation to include such micro approaches. It seems that the systems of innovation approach has black boxed the internal operation of the firm. This study is an attempt at opening this box up and investigating how the organization of the firm enhances or hinders the institutions within the systems of innovation. “The most important element in current innovation systems has to do with the learning capability of individuals, organizations and regions. So far, the studies of national systems of innovation have given too little emphasis to the sub-system related to human resource development” (Lundvall, 1998). Therefore, understanding the 3 dynamics and the organization of knowledge creation and learning within the firm is crucial and will be addressed by this study. A study such as this, within the field of innovation systems, will be to broaden the analysis of economic development in order to include a better understanding of the firm. 1.3 Empirical Background The Telecommunications Industry has seen an increase in competitiveness in the past ten years. This is an industry that requires constant innovation from a firm for this firm to stay competitive. It is essential for a firm to establish a learning environment in order to increase its success as a market player. A company that has had to promote itself as a player in such a competitive industry has been Teligent AB. Teligent is a provider of ‘value-added services’ in the Telecommunications industry. Its history has relied on a knowledge strategy that has promoted learning and change in order to adapt to an ever, evolving market. A loose formal structure has allowed the firm the flexibility to handle itself in the ever changing Telecommunications Market. From this informal level, Teligent has been able to increase its sales and expand regionally as well as globally. 1.4 Theoretical Background The theoretical material involved in this study encompasses a broad range of disciplines. Many of the theories towards knowledge creation and dispersion come from the Systems of Innovation literature. However, there are also theories from the fields of Knowledge Management, Organizational Learning, as well as Sociology. The majority of the theoretical framework will be based on the 4 concepts of knowledge creation, informal learning, knowledge emphasis, knowledge culture, employee empowerment, and knowledge enablers. It is from these theoretical foundations that a knowledge strategy will be discussed. A knowledge strategy is understood as an important aspect to the production and diffusion of innovation. 1.5 Objectives The objectives of this study are to… Understand the informal arrangements involved in creating a functioning ‘knowledge strategy’ that serves to create innovation within a firm. Understand how a firm coordinates its efforts in order to foster a successful informal learning environment. 1.6 Research Questions Do informal practices promote learning within a firm? Does the culture of a firm influence the informal learning environment? Does the way a firm treats knowledge and learning influence the firm’s ‘knowledge strategy’? Do individual employees act as ‘knowledge gate-keepers’ by informally spreading tacit as well as codified knowledge throughout the company? CHAPTER 2: THEORETICAL FRAMEWORK 2.1 Systems of Innovation Approach 5 The systems of innovation treats the firm as an evolving and adapting agent. As the firm adapts and changes to suit its surroundings, the other actors within the system of innovation change as well. This co-evolution is the primary focus of the systems of innovation. This approach allows a dynamic view of the forces that are constantly interacting to promote or diffuse innovation. The Systems of Innovation focuses on the interaction of all the agents in a nation. By placing the firm as a major actor within the systems of innovation, we can hope to understand how the firm interacts with other agents. It is essential to understand how this firm operates within this system and what micro relationships exist within the firm. 2.1.1 What is a “Systems of Innovation?” The systems of innovation is not a theory. In fact, it is a concept that has its historical origin with evolutionary economics. According to Castellacci (2003), evolutionary theories had certain characteristics. Mainly, a focus on learning, gradual change, and heterogeneous agents based on population thinking. Chris Freeman first introduced the term in the early 1990’s. In the past thirteen years, systems of innovation approaches have extended into many disciplines and environments. While learning is one of the most important elements to economic growth, innovation, is at the center. The system uses history to elaborate the differences between the systems of innovation of countries. It also puts a strong emphasis on the interdependence of the actors and puts these 6 actors at the center of analysis. Unlike the linear innovation model, the systems of innovation model stresses complexity. This complexity can be understood and processed through the systems of innovation. Unlike traditional innovation models, the systems of innovation includes product as well as process innovations. This is important to mention because there is often a negative reaction to the employment destroying innovations in the process of economic activity. The systems of innovation is a new concept and idea, it therefore has a long way to go before it can gain positive momentum in the Social Sciences. There are often times various issues even within the systems of innovation that still must be clarified. For example, the group in Denmark may believe that knowledge is what should be focused on within the system of innovation theoretical assumptions, and the group in Sweden may feel like regional development and collaboration should be the focal point. This is why more time is needed and more consensuses established before a solid theoretical basis can be promoted. Information cited from (Edquist, 1997). 2.2 Knowledge An exact definition of knowledge is difficult to provide. The typical textbook definition of knowledge is: Familiarity, awareness, or understanding gained through experience or study (The American Heritage Dictionary, 1983). While this covers a broad approach for how the word is used today, it capitulates much of what the term means. The meaning of knowledge is different from person to 7 person and culture to culture. It is from the early Greek philosophical teachings that the term knowledge has its roots. Knowledge is very much experience based and much of its acquisition is learning by doing (Petersen, Pedersen, and Sharma, 2001). Many times, knowledge is embedded in individuals and this knowledge must be transferred from one individual or group to another. How this is accomplished is a difficult dilemma for learner and the teacher. Knowledge philosophers have distinguished between different types of knowledge. The distinction between tacit and codified knowledge has been given great significance since Nonaka and Takeuchi´s The Knowledge Creating Company (1995) was published, but was originally conceived by the earlier work of Michael Polanyi (Gertler, 2003). Tacit knowledge is embedded in an individual or group and can not be easily explained or transferred because it depends on ´the observance of a set of rules which are not known as such to the person following them` (Polanyi, 1958, page 49, Quoted from Gertler, 2003). An example of a skilled swimmer has often been used to explain tacit knowledge, but extreme skiing serves as a much better example. The experienced extreme skier not only knows the basic skills that are required to complete a set of successful kick turns down a steep face, but is also unconsciously aware of the characteristics of the snow, the pitch of the mountain, and the timing of the landing after a 30 foot cliff has been launched. When asked to explain all of these variables to a novice skier, the extreme skier must first attempt to ´develop their own awareness of all of the key components of success´ (Gertler, 2003). It is often the case that this full 8 awareness is never completely accomplished and the skier is unable to explain how it is done. Often, learning by observing, by practice, or by doing is the only way to transfer such knowledge (Polanyi, 1966; Nonaka, 1991; Maskell and Malmberg 1999; Quoted from Gerler, 2003). Cognitively, tacit knowledge is beyond conscious expression, yet it influences behavior. Polanyi was the first to state that tacit knowledge is context-dependent and common rules, as well as shared values, between the people involved with the transmission of such knowledge, are important. To understand what he meant by this, it is useful to analyze Etienne Wenger’s (1999) work on communities of practice. Wenger states that the social practice is of extreme importance when dealing with the transfer of knowledge. It is important for the explicit transfer of knowledge as well as the tacit transfer of knowledge. “It includes what is said and what is left unsaid; what is represented and what is assumed. It includes the language, tools, documents, images, symbols, well-defined roles, specified criteria. It also includes all the implicit relations, tacit conventions, subtle cues, untold rules of thumb, recognizable intuitions, specific perceptions, welltuned sensitivities, embodied understandings, underlying assumptions, and shared world views. Most of these may never be articulated, yet they are unmistakable signs of membership in communities of practice and are crucial to the success of their enterprises” (Wenger, 1999). It is through the shared trust and understanding created in the communities that foster tacit knowledge transfer. This mutual engagement that communities 9 provide is an ideal way to promote the sharing of the tacit dimension. There is a meaning to the spread of tacit knowledge. If one does not understand the meaning of certain things related to the spread of certain knowledge, it becomes impossible for this knowledge to be spread. For example, two people are attempting to sell prescription drugs to the same doctor in the same neighborhood. The new salesperson observes the competition walking out of a doctor’s office laughing and carrying on a great rapport with the doctor. There is a hidden meaning in this situation. The sale has already been made. If the new salesperson fails to see this meaning and attempts to peddle prescription drugs to the doctor, it will be counterproductive and a waste of resources. Hence there is a constant process of negotiating meaning, which lies at the heart of knowledge creation and transfer. As we are in the various situations in life, we are constantly building our competencies and tacit knowledge by observing and placing meaning on different things. It is through the, often unobservable, placement of meaning that we develop our craft, whether your craft is working as a PhD student or teaching at an inner city high school. It is realized that tacit knowledge and its antonym codified knowledge are essential to the development of knowledge, there is a social context of shared values, language, and (Gertler, 2003). 2.2.1 Knowledge Within the System of Innovation Knowledge has always played a crucial role in developing material wealth. List (1885) emphasized the importance of knowledge when he stated “the more 10 mental producers succeed in promoting morality, religion, enlightenment, increase of knowledge, extension of liberty and of perfection of political institutions-security of persons and property within the state, and the independence and power of the nation externally-so much greater will be the production of material wealth” (List, 1885). While knowledge has previously been treated as an exogenous variable in the production function of neo-classical economics, it has re-surfaced to become one of the most important aspects of an economic system. The propensity to understand and comprehend knowledge will ultimately lead to a well performing society, and this society will be more able to extend itself in all areas. The link between knowledge and economic performance is also discussed by Bengt-Ǻke Lundvall and Susana Borrás (1997). They state that today’s increasingly competitive/globalized markets depend on the learning ability of individuals, firms, regions and countries (1997, page 13). “Most advanced economies are encouraging their industries to make changes that will enhance worker productivity. The changes include: the introduction of competency-based standards for workers in work-based learning; experiential learning; and recognition of prior learning demands from government, business and trade unions for 'greater relevance' of formal tertiary education courses to industry requirements” (Garrick, 2001). Lundvall (1992) also explains that knowledge is the most fundamental resource in the modern economy, and accordingly, the most important process is learning. What must be emphasized is the increased need for lifelong learning capabilities (Swedish Technology 11 Foresight, 2000). “Information technology and globalization will force far- reaching reforms in traditional production systems. They must be reformed in ways that enable them to cope with rapid changes and to take advantage of greater mobility and access to information” (Swedish Technology Foresight, 2000). The current business environment places an increased importance on knowledge, learning, and knowledge acquisition. To ensure competitiveness, actors must respond to market factors quickly and be able to adapt to the dynamic process of changes. “Human knowledge doubles every five years”(Gausemeier, Fink, Schlake, 1998), thus demanding one to constantly learn and adapt in order to have relevant employment in the information age. “Information Communication Technologies (ICT) simultaneously make redundant the routine information handling workers, while creating more demand for non-routine information handling workers” (Martin, 1999). The workplace has become more dynamic and multiple skill based. This causes the need for workers to be agile and motivated to continually learn and strive. Lundvall (1998) defines the term social capital as the production and efficient use of intellectual capital and states that it is the most important aspect in the creation of a vibrant economic system. Social capital needs to be developed and the knowledge of such capital should be nurtured and spread. The development of a solid knowledge base is one of the most important aspects to the foundation of competitive advantage for a firm. The shift in science based production causes competitive advantages to shift from natural resources to a high-qualified 12 workforce (Cooke, 2001). Hence, knowledge is vital in order to cope with the increased demands in the economic system because there is an importance of knowledge is at every level of the economic system. National policies must be aimed at the creation and support of a well trained labor force that is able to acquire new knowledge and sustain this knowledge throughout time. As Edquist (1997) states, innovation policy should be aimed at learning new things in new ways. The system of innovation approach is an ideal way to promote a knowledge framework that will help build such knowledge foundations. It provides a structure for which we can analyze the knowledge infrastructure and compare this infrastructure to innovative capability. “There might be an intimate relation between learning theories and evolutionary theories in the sense that learning is one mechanism through which diversity is created. Learning might even be an element in the processes of selection” (Edquist, 1997). The systems of innovation approach is a perfect model for analyzing the importance of knowledge creation and interactive learning. By setting up the various actors and explaining these actors and the institutions between them, we can use the system of innovation to gain a more complete perspective of innovation. NIS is ideal for integrating the various processes involved with the creation, management, and coordination of knowledge because of its wide range of variables, and its non-linear perspective. Smith (1997) states that the knowledge infrastructure is the support system for innovation and that it serves 13 lots of users, is generic: basic knowledge, and is indivisible: complete sets of systems. Therefore, we can see that policies supporting knowledge infrastructure are ideal, and that they lead to the development of an innovative environment. “The cohesion of any system thus appears to rest on two sets of infrastructure: physical infrastructures, usually related to energy and communications, and sciencetechnology or knowledge infrastructures, such as universities, publicly supported technical institutes, regulatory agencies, libraries and databanks, or even government ministries” (Smith, 1997). Knowledge and learning lie at the center of the NIS approach. The micro institutions of the firm are very important to the cohesion of a system. While knowledge and learning greatly depend on the macro framework of the NIS, the micro firm level knowledge and structure need to be looked at. A firm’s trajectories, cultures, organizations, routines, communities, and knowledge flows are mutually dependent on the institutional framework of the systems of innovation. Not only do they influence one another, they also compliment one another. One should note, first of all, that the central actors of Innovation Systems are private firms. This is not to neglect the fundamental role played by other agents and organizations in affecting innovative activities and in setting rules of competition, as pointed out by both the National Innovation Systems and Technological Systems perspectives, but simply to accent the fact that competition and selection processes involve firms with different capabilities and innovative performances” (Breschi and Malerba, 1997). 14 2.3 Knowledge and the Firm It must be mentioned that there are a number of different concepts and theories that exist when it comes to studying knowledge at the firm level. These theories are by no means completely represented in this study; however, there are a number of ideas that must be expressed. The various concepts included are, knowledge structure, communities of practice, learning environment, culture, as well as knowledge enablers or gatekeepers. The purpose of this section is to evaluate some of these concepts and to see how such concepts affect the evaluation of his study. By such an analysis, it becomes possible to clarify the similarities and differences in order to apply these concepts and approaches to this study of a firm. A firm’s knowledge strategy process must be analyzed and understood before we can attempt to understand how a firm organizes innovative activity. “Organizations differ widely, but we have learned over time about some of the factors which make for a more or less supporting context. These include the structure of the organization, the roles played by key individuals, the training and development of staff, the way in which work is organized (teamwork, projects, etc.), the extent to which people are involved in innovation, and how the organization itself goes about learning and sharing knowledge” (Tidd, Bessant, Pavitt, 2001). Dosi and Teece (1998) speak of the competencies of the firm. 15 They state that the properties of coordinating the learning routines of an organization must be understood (Dosi and Teece, 1998). For example, I was once working at United Parcel Service (UPS). At this job, there were a variety of individuals who had the responsibility of establishing and maintaining “rules of thumb,” as well as processes and techniques for doing the job more efficiently. Once it was established that these people were the ones that coordinated learning routines, the employees understood that these are the people to go to if there is a problem in the learning process, or if they knew something that would make the job easier and or productive. The efficiency of the firm is determined by its ability to coordinate its learning capabilities. Firms need to concentrate on internal knowledge structures because this will help them develop new capabilities (Dosi and Teece, 1998). Often times, it is the firm, that develops and utilizes its knowledge that is able to promote innovation. This, in turn, leads to economic stimulation. There are a variety of ways a firm can manage its knowledge. Some include learning by doing, organizational learning, learning based on external associations, and learning based on directed internal processes such as research and development. Knowledge coordination and distribution is an important aspect of an efficiently running firm. “Knowledge coordination can be defined as the design and use of organized and purposeful strategies to control knowledge distribution and dissemination across organizations” (Correˆa da Silva and Agustý´-Cullel, 2003). It is vital that the firm understands its knowledge coordination in order to promote its knowledge base. Interactive learning in the 16 internal organization of a firm determines the firm’s innovative capacity. The internal organization of the firm determines the flow of information which is usually codified and the learning processes of the firm promotes the non-codified tacit knowledge. A proper knowledge structure must be established within the firm in order to develop affective learning. A firm may treat knowledge in different ways. If knowledge is regarded as a resource that will benefit and actually grow when it is distributed, shared or made accessible, then different organizational practices are likely (Styhre, 2002). The essence of the firm is in its capacity to complete organizational coordination and learning in complex environments (Dosi and Teece, 1998). While it is important to organize a collaborative environment, firms can learn through experience, repetition, trial and error, or learning by using (Arrow, 1962 Maskell et al, 1998, Nelson and Winter, 1982, and von Hippel, 1988, cited in Feldman, 1998). The knowledge base of the firm has a variety of characteristics that should be understood in order to understand how knowledge is transmitted. Often times, a firm has a variety of knowledge types and it must deal with each type differently. For example, there is more of an emphasis on informal learning when the knowledge is tacit, complex, or interdependent. Whereas, when the knowledge is specific, codified, independent and simple, more of a formal strategy can be used. It is due to this phenomenon that various knowledge strategies must be 17 developed in order to promote the efficient distribution and use of a firm’s knowledge. 2.3.1 Knowledge Structure Within the Firm Porter (2001) states that companies must innovate in order to maintain competitive advantage. If a firm can develop new competencies, then it is more likely to survive (Dosi and Teece, 1998). It is the constant improvement that sets a firm ahead of its competitors and maintains its market share, whether this market share is local or global. If a firm stops innovating and changing its competencies, it will ultimately “run aground.” It seems like the only way a firm can avoid falling prey is by increasing its competitive advantages. In most cases, knowledge is a key advantage to a firm. “For instance, the widely accepted assertion that industry and workplace reforms are required to compete successfully in international markets links market economics and the skillformation requirements of the workforce. These links are meant to enable companies to become more flexible, innovative and competitive” (Garrick, 2001). It is also important to recognize the fact that purely introducing technology into the system will not work unless there is drastic stimulation within the knowledge strategy structure. “Learning and knowledge are tied to people, and if the people cannot keep pace, there is little point in having access to advanced machinery or advanced computer programs. Not least experience with the application of information technology has shown that without employee training and without organizational change, the use of technology can lead to dramatic reductions in efficiency. 18 The need to stimulate investment in human resources and organizational change at the firm level has become more widely recognized” (Lundvall, Borrás, 1997). Edquist (1997) also states that different kinds of actors and agents in the system of innovation are involved in these learning processes, and that it is the everyday experiences and activities of employees that matters. How a firm organizes its knowledge structures can determine how it can cope with such a volatile global market. “Factors that influence the coordination and learning capabilities of each firm, shape their competencies” (Dosi and Teece, 1998:pg. 301). There are many approaches to increasing the innovativeness of a firm. “Structural elements include the human resource dimensions-the quality, age, experience, flexibility, etc. of the workforce, the way in which work is organized, the ways in which the contribution of different functions is coordinated, the communication patterns within the factory and the overall command and control infrastructure. Finally, the underlying culture-the set of shared beliefs and the values, which shape the behavior of people-represents a key element in the infrastructure” (Tidd, Bessant, and Pavitt, 2001). Knowledge is an ongoing and very much embedded process that can be embraced for benefit, or stifled for detriment. It is the firm’s rationality in terms of knowledge handling that will determine its modus operandi. If it bases its beliefs on sharing and an abundance of knowledge flows, and it organizes itself as such, then it will be in line with the knowledge-based economies’ ethical foundation, which is founded on the ethics of sharing, an ethics of giving (Styhre, 2002). The element of a successful firm is its ability to utilize its knowledge base and to 19 promote an environment that will lead to the growth of knowledge. A major element in any learning organization is the discovery and sharing of new knowledge (Tidd, Bessant, Pavitt, 2001). The need for knowledge is ubiquitous throughout the firm, especially since much of the knowledge of today is technical. 2.3.2 A Firm’s Learning Environment Technical knowledge requires understanding, especially when it comes to the absorptive capacity of such technical know-how. A broad array of skills is required in order for an economy to create the absorptive capacity necessary to exploit technologies (Mowry and Oxley, 1997). It was assumed that within the East Asian super-exporters that the education levels enabled them to rapidly accumulate technical know-how. Pack (1992) argued that high education levels were important for the four tigers in obtaining rapid growth in manufacturing. “Methods of production that would have been technically infeasible became viable because of the presence of highly educated managers and technicians” (Pack, 1992). This proves that the knowledge infrastructure, of a nation as well as a firm, is necessary for the absorption of new knowledge. Knowledge that would save the world from abuses is useless if the organization receiving it does not know how to comprehend it. A structure must be set up within the firm that establishes a learning environment. These need to be recognized in a firm’s approach to training and development. Not only does a firm need to spread the essential codified knowledge, but it also needs to establish an environment that can extend its tacit knowledge base. Rainbird for one notes that in many 20 instances: the process of learning the skills required for a new job occurs informally (Garrick, 2001). The cultural structure is a very important element to creating an environment that will be suitable for absorptive capacities. 2.4 The Importance Of The Culture Within A Firm The culture of the firm is a main element for promoting an innovative environment. The firms' culture represents the process of the way things are done. Corporate culture is the core factor, but it must also fit with organizational structure, management of human resources, leadership style, and knowledge strategy systems (Forcadell and Guadamillas, 2002). “Since many process innovations represent major changes in ‘the way we do things around here’ the question of managing cultural change and overcoming resistance to innovation needs to be addressed” (Tidd, Bessant, Pavitt, 2001). There is a human element in the culture of a firm that cannot be ignored and is the determinant in effective business performance and management of change (Handy, 1989). “To change an organization’s culture, peoples’ values, norms and attitudes must be amended so that they make the right contribution to the collective culture of the organization” (Moffett, McAdam, and Parkinson, 2002). The right contribution is necessary because too drastic of a shift can affect the organized behavior or the established routines in very negative ways. Another aspect that must be understood is that each firm requires a different set of cultural values. If a firm is dealing with ambiguous situations that require a variety of insights, then there is a higher need 21 for flexibility (Tidd, Bessant, Pavitt, 2001). Thus, a culture, must be established that enables each firm to operate within its knowledge demands. What must be emphasized here is that each firm has a different environment that requires specialization. “It is an artifact of what people believe and how they behave; if there is a good fit, it will enable and reinforce innovative behavior. If it is contradictory to these beliefs-for example, restricting communication, stressing hierarchy-then it is likely to act as a brake on creativity and innovation” (Tidd, Bessant, Pavitt, 2001). If a firm’s culture is centered on learning, and its structure is such, that the actors within the firm can transmit knowledge, then employees are more likely to feel empowered to learn. It is important for a firm to establish an environment that is capable of creating and renovating its knowledge in order to keep pace with innovation. “A knowledge-orientated culture challenges people to share knowledge throughout the organization” (Davenport and Prusak, 1998). A firm can promote and reinforce an environment that enables learning, and hence leads to innovative capacities, through its cultural framework. How this is done is going to be determined by the makeup and management style of each firm. What must be remembered is that each firm has its own set of variables that must be taken into account. Establishing a “learning culture” is going to require a different process and procedure to match the criteria. The management can promote its firm as a learning establishment and develop cultural norms that 22 mitigate this cause. However, the establishment of a learning culture is not enough. Firms must proactively regenerate the emphasis on learning and adapt this emphasis through changing times. Another part of the establishment of the firm as a learning organization is the fact that it must be ubiquitous. That is, the culture of learning today must involve every single employee. An example of a firm that has accomplished a learning culture is the Irizar company, a maker of luxury coach bodywork. Forcadell and Guadamillas (2002) outline the success of Irizar in their case study titled, The Implementation of A Knowledge Management Strategy Oriented to Innovation. This is a company that has, through its corporate cultural, been able to establish itself as the most efficient company in the world in its sector. The authors explain that a culture has been established at Irizar that is characterized by cooperation between groups, employee involvement, active participation, trust in people, open communication and information, as well as empowerment. “All work was to be organized in multi-disciplinary teams, with wide autonomy and limited supervision” (Forcadell and Guadamillas, 2002). The company then promoted a self evaluation criteria that allowed the teams the opportunity to assess their own performance based on a set of principles of a certain quality model. 2.5 Learning and the Firm A learning environment ought to be established within a firm. It might also be necessary to change existing practices in order to promote this learning environment. Knowledge strategies cannot take place effectively without 23 extensive behavioral, cultural and organizational change. Bourdreau and Couillard (1999) proposed the use of new organizational structures, designed around teamwork, self-managed teams, and overlapping responsibilities to facilitate knowledge sharing and development” (Carrillo and Anumba, 2002). When a firm instills the importance of learning, then the ability to advance is much greater. One of the major issues is employee empowerment. The culture within the firm must put emphasis on employee abilities. “Companies can create an impetus for innovation treating the employees as permanent in order to stimulate upgrading of skills and productivity” (Porter 2001). By treating the employees as permanent members, firm leaders can promote a structure of empowerment and enthusiasm. This enthusiasm can in turn lead to goal-oriented learning. By creating an environment such as this, the firm can create an impetus of individual motivation to expand skills. The best situation is one that charts the broad corporate strategies and establishes the broad corporate culture to “get the balls rolling” on the right paths and then allow those closest to the customers and to the rapidly changing marketplace manage those balls on their own (Friedman, 2000). It is through learning that change and innovation can be fostered. Training and development permits employees to take more responsibility and initiative to accomplish jobs (Tidd, Bessant, Pavitt, 2001). How a firm organizes its knowledge framework is an important part of how its culture influences the behavior of its employees. Ehn (1988) outlined the psychological job requirements in the Norwegian version of the socio-technical approach. Listed 24 was the need for being able to learn on the job and go on learning, which implies known and appropriate standards, and knowledge of results (Ehn, 1988). Since employees are the most important actors, there must be an emphasis on developing their knowledge base. A solid base will allow the individuals the opportunity to utilize the various information required to build a stronger knowledge structure. This will lead to an environment where the firm is able to adapt and change in order to meet the demands of an ever advancing and innovating global market. People want to personally develop their abilities. characteristic to strive for achievement and success. It is a natural human “A recent survey of continuous improvement in the UK (essentially concerned with increasing levels of participation in innovation) found that the opportunity for personal development was ranked higher than financial motivators as a reward mechanism” (Tidd, Bessant, Pavitt, 2001). Hence equipping people with skills that enable them to succeed in an innovating world may be the most important way to achieve success. Training and development is essential. It enables people to take on more responsibility and demonstrate more initiative (Tidd, Bessant, Pavitt, 2001). Another aspect that many firms must deal with is the fact that their employees may not know how to learn. Establishing the ability to learn is just as important as the training programs themselves. By training the employees how to learn, the 25 organization will be promoting the discovery, and sharing of new knowledge in a continued learning process (Tidd, Bessant, Pavitt, 2001). Once this is established, the employees can benefit and pursue their own learning initiatives. They will also be empowered to become more involved with the organization. As Tidd, Bessant and Pavitt (2001) have discussed, innovation is about information, and the success is associated with good information flow and communication. When employees are used to learning, an environment to learn will naturally be established. Moreover, these information links will be strengthened by formal and informal knowledge links. The type of training and development must be understood by realizing the differences in knowledge. 2.6 Knowledge Gatekeepers/Enablers An element that has been gaining increasing importance within firms is the use of key individuals to promote knowledge. Often times, firms need to bring a wide range of knowledge to the various actors across many cultural, geographical, and institutional barriers. There is a vast amount of uncertainty and complexity within the modern firm when it comes to knowledge. Most proponents of the information society state that more and more knowledge is becoming codified and transmittable. Thus making the costs per unit of reproducing such knowledge diminishes. However, there seems to be an issue once again with the tacit knowledge phenomenon. A question that is raised is whether or not the tacit dimension of knowledge can ever be codified. How important is tacit knowledge to the knowledge of a firm? Lundvall states that there is a great 26 importance and states that codification is actually having a positive effect for proponents of the tacit knowledge debate. “It may appear paradoxical, but information technology may in fact have led to a situation in which tacit competence has become more vital in the economy. This could take place in two ways. First, the enormous wealth of information leads to a situation in which there will be strong demand for competencies to select relevant information and to use it wisely; these competencies cannot be computerized or otherwise made automatic” (Ernst and Lunvall, 1997, quoted from Lundvall, 2002). While technology serves to make certain types of knowledge easily codified and transmittable, the non-codified knowledge actually becomes more important. “Tacit knowledge must be learned by demonstration, imitation, performance, and shared experience” (Gertler, 2003). A tool that firms have implemented to handle this issue has most recently been termed ‘knowledge enablers’ (KE). “The key role of knowledge enablers, that is, knowledge activists who aim to span boundaries within the organization, acting as agents for the diffusion of tacit knowledge, normally with at least partial codification in the process of transmission” (Gertler, 2002). These individuals, or groups of people work within the firm and travel around from area to area and person to person and act as a narrator of knowledge. Tidd, Bessant, and Pavitt (2001) call these actors key individuals or information gatekeepers. Their role is virtually the same regardless of the name they are given. They operate effectively by passing on tacit as well as codified knowledge throughout the firm. “Innovation is about information and 27 success is strongly associated with good information flow and communication. Research has shown that key individuals or groups within the informal structure of an organization often facilitate networking. These individuals or groups act as ‘gatekeepers-collecting information from various sources and passing it on to the relevant people who will be best able or most interested to use it (Tidd, Bessant, Pavitt, 2001). It has been stated that these knowledge gatekeepers/enablers are becoming very relevant, due to the interpersonal element of knowledge. Often times, they employ simple acts of ‘storytelling’ in order to promote their tacit knowledge. KE are essential when it comes to creating an environment that is more suitable to the transfer of knowledge. The role of the KE is to act as a connecting element between the actors of the firm. It is often stated that knowledge is diverse and very difficult to understand or even recognize. The enablers act as the missing link in a chain of knowledge and they provide valuable enforcement to the firm’s knowledge strategy. They also unite sectors of the firm that would usually be isolated from each other. Sometimes, organizations are forced to deal with geographical and cultural differences due to the variety of markets and products. The KE act as an informal link with such complexities. It is through this type of person or group that a firm can develop a knowledge strategy that is beneficial to the entire organization, while also continue to be relevant to the actors within. Often times the KE is at the management level, but there can also be a variety of informal KE at the lower levels of a firm. It is said that an organization can enhance its formal knowledge strategies by 28 implementing formal levels of knowledge enabling. The KE often relies on direct face-to-face interaction and communication; therefore, the KE is circulated between head office and branch locations (or between different branches) around the globe (Gertler, 2003). 2.4 Point of Departure Since firms are considered actors within the systems of innovation framework, the informal arrangements within a firm will be the point of departure in this study. It will attempt to determine how firms use informal means to organize their knowledge operations. Studying the informal practices of a firm will be beneficial because the firm needs to incorporate a knowledge strategy that will most efficiently use and disperse its knowledge. CHAPTER 3 RESEARCH STRATEGY In this research it was very important to determine what the study was about. While analyzing the research questions, it became clear that the study was exploratory. The theory was firmly based and explained; it was then important to determine how, why, or even if, these theories were used in contemporary practice. Siverman (1993) states that there must be a theory (a set of explanatory concepts), a Hypothesis (a testable proposition), a Methodology (a general approach to studying research topics) and a Method (A specific research technique). This study was set upon these same basic research guidelines. It was necessary to observe, analyze, and interview within a firm in order to understand 29 contemporary events. This study is both quantitative as well as qualitative in its approach. However, the study can be seen to align itself more with the qualitative cannon. While there is, of course no standard approach for qualitative research, “Interview study highlights the advantages of qualitative research in offering the apparently ‘deeper’ picture than the variable-based correlations of quantitative studies” (Silverman, 1993). Because of this phenomenon, this study concentrated its emphasis on the interviewing respondents. This allowed an exploration of the variables in a much more exploratory fashion. Analyzing the history in a case such as this was not as relevant considering “the contribution of the historical method is dealing with the dead past” (Yin, 1989). While historical analysis is important to understand the structural framework for which contemporary events are based on, the primary emphasis of this study will avoid in depth historical evaluation. It must be expressed that this study was sensitive to the historical context of the firm and it does address the firm’s past in order to evaluate its contemporary actions. Another issue that must be understood is the fact that behaviors are not controllable. Thus, the use of experimentation was not chosen for this study because the variables for such an experiment would have had to be manipulated in order to have experiment compatibility. Therefore, this empirical study attempts to investigate a contemporary phenomenon within a real-life context. Because the emphasis of this study is based on a critical test of significant theories, the rationale for the 30 study was based upon a single-case study. This single-case study serves to access certain information within the field and is proposed as a “pilot case”. That is, it is proposed that it will be the first of a multiple-case study (Yin, 1989). This case analyzes a main unit of analysis, however, it also involves sub-units of analysis. Therefore, the study is based on an embedded design. 3.1 Unit Of Analysis It must first be mentioned that permission to print company information was provided by the management of Teligent. There are of course ethical considerations that are followed, and the information provided in this paper is by no means conclusive. In fact, it is solely opinions of those involved and should be regarded only as academic interpretation. The main unit of analysis in this study is the firm Teligent. The study does not include the entire company as well as its subsidiaries. It does, however, include data about the arrangements and structure of the main parts of the firm located in Sweden. This includes the offices in Linköping and Stockholm. The study will focus on how Teligent incorporates informal arrangements in order to promote the learning/innovative activity. The foundations of the firm itself, as well as the interaction between the various actors within the firm will be useful in order to understand the effectiveness of learning activity. Because the firm Teligent does not exemplify all of the value added firms in the communications industry, this study will not provide analysis of the entire industry. The unit of analysis is focused on the 31 informal arrangements of the knowledge structure/strategies, as well as the units within the firm. The units include employees, management, as well as training and informal activities. It is important to understand that there are other units of analysis that are equally important. These units include the interactions between management and employees, as well as an understanding of the interactions and roles of the key individuals. “Specific time boundaries are needed to define the beginning and end of the case” (Yin, 1989). The timeframe for this study is from the initial interview to the final discussion. A numerical starting and ending point is difficult to establish because the lag time and lead-time of data collection and evaluation is too great. For the purpose of evaluation, the duration of study can roughly be analyzed from May 2003 to October 2003. Most data was collected and analyzed during this timeframe. However, it is directly understood that learning strategies and frameworks are constantly evolving and changing and, therefore duration may be important. 3.2 Data Collection It is theoretically discussed above that firms must utilize a knowledge strategy in order to create competitive advantages that will foster innovation. It is also discussed that there are informal circumstances within a firm that serve to stimulate the transfer of knowledge. This is especially the case when knowledge is complex and important to the firm. The current study focuses its data collection on a case study of a firm in a knowledge intensive sector of the 32 economy. Because of the value that such a firm places on knowledge, it was recognized that it would have in place a knowledge strategy. Certain data was needed in order to create a case that would avoid inference and establish an overall non-biased view of the case. A series of interviews were conducted within the firm at a variety of levels, from higher-level management to lower level employees. A “snowballing strategy” was used to determine who would be appropriate interviewees. This is a technique wherein one interview led to another. As one person was interviewed, the dialogue would lead to topics that could not have been answered and they were directed to respective individuals who could. Hence, the process for determining interviewees was easy considering one would lead to the next. These interviews were structured to determine a) the established informal structure for which knowledge can be spread, b) the informal knowledge strategy that is passed down from management, c) the interpretation of policies and informal practices on each level of the firm, d) what types of cooperation exist among and between actors that lead to the development of learning, and finally, e) what role key individuals play in the creation and diffusion of knowledge. It was through these interviews that much of the data can be found. Documents were also analyzed in order to understand company profile and existing fundamentals. It was through these documents that the interviews were created because they provided useful information about company hierarchy and routines. Much of the data is from 33 qualitative and embedded units as it makes it useful to serve as an outcome. The data is clearly embedded within the larger case, thus being the firm Teligent. Teligent itself serves to complete a larger study, that for which more time and evidence would be necessary. 3.3 Analytical Technique What to analyze and why was the biggest obstacle during this study. Much of the information was relevant to prove or disprove certain assumptions, however, determining an analytic strategy became increasingly difficult. The study proposed that certain key individuals as well as informal arrangements were relevant to spreading knowledge throughout a firm. This proposition was the focus for determining what type of data was relevant for this case study. Moreover, it became increasingly important to recognize data that could be a link to the determination of such a proposition. What must be mentioned in this section of the thesis is how limited the case study is for proving or disproving the outlined theories. Repeated observations over a longer period of time are necessary in order to have reliable results. However, due to the limitations that are presented to the study, such analytical research is not possible. As mentioned earlier, this case does serve as a springboard for the future investigation of knowledge strategy in firms. 34 3.4 Limitations This case study is very small. It is analyzes the operations of one firm. Naturally, the theories being presented require a much larger study of a much broader field in order to provide useful data to either prove or disprove them. Thus, to assume this study is comprehensive enough to pass judgment upon knowledge management theory is naive. This study does, however, serve as a catalyst for future analysis and investigation. The framework it establishes is fundamental to the ongoing pursuit of effective knowledge strategies. The study concentrates its sample on a technological firm in the small country of Sweden. In order to establish a more holistic approach it is necessary to go beyond industries and cultures and analyze the actors in a broader context. This, of course, requires funding and support. Since our current economic fundamentals rest on short term gains, such funding is unavailable. Nevertheless, there will come a day when longer term thinking is established and studies such as this will be pursued. CHAPTER 4 CASE STUDY OF TELIGENT AB Teligent was chosen for this study for a variety of reasons. Teligent’s size, with about 233 employees, was an ideal range for implementing a knowledge management study. If the company had more employees, the analysis would have been skewed, and if they had less, the conditions for a “knowledge-strategy” may have been minimized. Third, the telecommunications industry requires constant innovation and improvement in order to stay ahead of the competition. 35 Teligent must continually adapt and be capable of differentiation from its competitors. This requires technological change and an efficient use of company know-how. Therefore, a knowledge strategy or framework is an important part of Teligent’s effectiveness in its industry. Because of this, Teligent was an ideal company for this study. 4.1 Company Profile Teligent is a provider of value added services for the Telecommunications industry. It has its base operations in Sweden, however, it has expanded its reach, through subsidiaries, throughout the world. It is a medium sized company with about 230 employees. 4.1.1 History Of Teligent Teligent is a company that provides value added services to the Telecommunications industry. Its founding was in the early 1990’s by four entrepreneurs, Ulf Lindstén, Pekka Peltola, Mats Karlsson and Nils Hedlund in Nynäshamn, Sweden. They focused on a system for public fax service and eventually in a matter of two years branched into value added services. The companies first orders were from the Swedish PTT Telia. This allowed room for development as the company was able to secure itself in its home market before venturing out in the international community. Teligent first entered the international market in the United Kingdom by establishing a subsidiary. It was from here that the company was able to focus its operations on Europe and become a player in the Telecommunications industry in Western Europe. It just 36 so happened that the first international order for Teligent came from a British company. In September 1995 an order was placed by IPM for a credit card telephony system. Teligent then started to develop a platform that could be quickly developed and adapted. The company soon realized that time was its customers main concerns and created the P90/E platform. This platform was essential in minimizing the time it took for its customers to offer their customers value added services. Realizing Teligent’s worth, it was not long before companies started placing more orders. BT (formerly British Telecom) placed an order in 1996. Shortly thereafter, Teligent established subsidiaries in France, Germany, and Spain. It was from this move that the company was able to establish a solid foothold on Western Europe and prepare itself for the increased demand in the Telecommunications industry. It was not long before the orders were received from carriers in these countries. In 1999, Teligent was introduced on the O list in Stockholm’s OM Exchange. The orders started coming in from all over the world and the company was well established. Krister Skålberg then succeeded the CEO Ulf Lindstén in 2000. In 2001, Teligent broke into the U.S. market by distribution and licence contracts with Ericsson regarding the middleware P90/E. As many people are aware, the Telecommunications industry at this time experienced drastic pitfalls. Teligent reacted by a reorganization plan that would change the hierarchy of the company to become more efficient. A reduction plan and a cost saving strategy were initiated. Two years later, Ulf Lindstén was reinstated as the CEO and the company’s new president. It was 37 then that Teligent implemented its strategy to expand into the global market. The company hopes to become a leading global actor within service development platforms for value added services. Currently there are markets in six countries and there are many local representatives in other important markets. 4.1.2 What Are Value Added Services? “Value added services within the Telecommunications industry can be described as all services beyond the basic services of calling someone and having a conversation over the telecom network” (Teligent, 2002). These services can range from: Air Time Account Checking Prepaid Accounts On-Line Account Query Immediate Call Charge Information Account Access From Internet Unified Messaging Calling Cards Voice Message Forwarding CLI Access Screening Premium Rate Virtual Private Networks Mobil Office Services 3GSM Collect Call Voice Messaging MMS-Multi-Media Messaging Solutions SMS-Short Messaging Solutions These, as well as other products being continually invented and innovated, comprise most of the services that Teligent provides its customers. The driving 38 forces of the deregulated market telephony market have caused this need for change to increase. It is now necessary for providers to offer their customers more products in order for them to stand apart from the competition. “As these services become more widely available in the market, operators will have to find even more segmented market niches if they are to achieve differentiation” (Foulkes, 1998). Therefore, in order to maintain competitiveness, Telecommunication companies must utilize value added services in order to offer their customers services above and beyond the basic service of dialing and speaking via the mobile network. It is from this necessity within the Telecommunications industry, that the services of Teligent will continue to be demanded. Hence, there is a constant need for innovation and adaptability within Teligent. There is also a need for assimilation of value added services technology and the technological infrastructure of the telecom companies. “Integrating technology with the telecoms infrastructure will become fundamental in achieving differentiation” (Foulkes, 1998). 4.1.3 Organization And Management Structure While Teligent has had many forms of organization and management structures throughout its history, it has been recently reorganized, as of July, 2002, to meet the demands of an evolving industry. The explicit management structure that Teligent follows is a hierarchal top down approach. The President/CEO resides on the top followed by the communications and finance departments. There are 39 then three distinctive groups directly below the President/CEO and Communications and Finance. These groups are the Sales Departments, the Marketing Department and Delivery/Engineering Department. The idea behind this structure was to create a more efficient and simplified company structure that would allow a flow-controlled organization. In this structure, the Delivery and Engineering manages the entire delivery process from product development, purchases and logistics. This allows more direct contact with the customers at an intimate level. 4.1.4 Employees At Teligent Teligent’s two hundred and thirty or so employees have had to deal with a lot of changes in the past few years. During the restructuring of the company, the hierarchy was revamped to allow the employees greater opportunities to influence the results of their work. Teligent has always created an entrepreneurial spirit. “We are convinced that individual responsibility and open dialogue provide the best possible basis for growth as regards to efficiency, innovative ideas, and flexibility” (Annual Report, 2002). It is therefore very important to realize that Teligent bases much of its knowledge flow on an informal and tacit approach. While this is expressed in the annual report, it is important to realize that much of what is theoretical may not actually be practiced. Teligent is an international company with subsidiaries in six different countries. One-hundred and sixty-two of Teligent’s employees work in Sweden. The other 90 or so employees are spread throughout the world. The knowledge management structure becomes 40 crucial when attempting to coordinate the efforts of all these people. It will be interesting to not that there are many strategies that may be expressed, however, what is actually being practiced within the company is what this study is all about. CHAPTER 5 ANALYSIS 5.1 Introduction While completing this study, many things started to become clear. In the beginning of the study it was hypothesized that a knowledge strategy was important to the innovativeness of a firm. This was especially true if the firm was engaged in an industry that was characterized by constant change. What was most interesting to the analysis was the assumption that the company in question was very much interested in a knowledge strategy; however, most of the establishment of such a strategy was accomplished through informal means. This meaning that much of what could have been considered a strategy “just occurs”. While the company had a high regard for knowledge and established many formal strategies to facilitate learning, it was recognized that much of the more difficult knowledge was transferred via informal situations. From this, it was deduced that a strategy that promotes learning and knowledge might not have to be a strategy at all. It can solely be a practice. After all, practice comes before theory. Many of the employees hardly regarded this as a concept or an aim of the firm. It existed and operated in the background. It is from this that one is able to realize how a company can benefit from its culture, its regards to knowledge, its informal practices, and its dynamic individuals who act in the best interests of the firm by 41 informally spreading knowledge, as well as the employees themselves who seek to learn and grow. Such dynamic individuals, such as those who initially set up the framework, culture, and practices of the firm may do so in such a way that actually promotes a learning environment and hence leads to a knowledge strategy. It has been thought that a strategy would be ‘set’ in place that would promote a more conducive learning environment in the firm. However, perhaps what is never actually set in place is the informal acts that exist between each employee. These informal arrangements can be fortified by a culture or structure that prevents ranking or power struggles from ruining the atmosphere. 5.2 Do Informal Practices Promote Learning Within A Firm? In the theoretical chapters it is stated that informal practices are very important to establishing learning arrangements. Many of the theorist stated that informal routines were implemented when the knowledge was complicated or tacit. A firm must put an emphasis on informal learning when the knowledge is tacit, complex, or interdependent. It is from these knowledge demands that an organization must follow an informal learning strategy. It was seen at Teligent that much of its knowledge diffusion occurred on an informal level. Perhaps this is due to the fact that much of the knowledge that must be spread throughout Teligent is complicated. Nonaka and Takeuchi (1995) stated that knowledge is often times embedded in individuals or groups. They also hypothesized that due to this hidden dimension and complexity of knowledge, it often could be spread 42 via informal means. Wenger (1999) also stated that the social dimension of the community is the most valuable part of the proper transfer of knowledge. She stated that what is going on in the background and left unsaid in a work environment can provide as much information as what is attempting to be transferred via conventional means. While interviewing and discussing the knowledge arrangements with Teligent, it was almost as if the mantra for the firm was ‘informal dialogue’. It was obvious that the firm has developed a sense of informal learning and that the individuals who are responsible for the formal learning arrangements use informal learning as a tool for success. Lotta Broden, for example stated that informal learning is perhaps the most important part of the seminars because many times people do not want to assume the role of the teacher. It is from this phenomenon that the informal practices are occurring. Ulf Lindsten, the Chief Executive Officer, was assumed to be very influential in establishing this relaxed learning environment. It was stated that he is often cruising around the office with a cup of coffee in his hand establishing an informal basis for learning. The employees are also given the opportunity to practice learning on such an informal level. As Rainbird (date) mentioned, the process of learning the skills required for a new job occurs informally. It was stated by the training director at Teligent that most of the time new employees are given training classes where the employees learn about the company and what is expected of them and then they are left to learn much of it on an informal level. It was also mentioned that Teligent was very good at promoting this 43 informal arrangement and it was seen that it works better than a series of formal training programs. Lotta Broden also stated that she herself feels very comfortable and compelled to go to any employee and discuss any issue. Another statement that gives support for this conclusion is the fact that Kristina Lundquist herself just started working and learned informally how things were done. Broden stated “isn’t one day enough” when she regarded training about the company practices. Perhaps this blunt answer was stated because the informal dimension of Teligent is so normal that to think otherwise is difficult for those who are involved. A very interesting aspect to the informal environment that is practiced at Teligent is the fact that the informal arrangement is worked into the formal arrangement. Formally Teligent has established breakfasts, meetings, seminars, and other events, however, these events are kept very informal, allowing a flow of information to occur naturally. This seems to cover Nonaka’s tacit dimension of learning considering he was emphasizing the importance of face-to-face interaction. Kristina Lundquist also spoke of informal and formal mechanisms being different from office to office. “Each office at Teligent is going to be different when it comes to this. Linkoping for example is an office of 21 employees and Stockholm has 60 to 70. I could see that a smaller office can have more emphasis on the informal learning approach”. From this we can see that the size seems to dictate informal and formal practices of the firm. 44 It is clear that Ulf Lindsten (CEO) still attempts to establish an environment that is informal and cooperative. When asked who the employees could go to if they had a problem with another employee, it was answered unanimously that they would first informally go to the employee themselves or to Ulf. As this paper was coming together, it became clear that Ulf was doing much more than promoting the informal arrangements of the firm that create more efficient knowledge strategies. What he was actually doing is avoiding a hierarchal structure that was too dominating. He was setting up an environment that allowed him to be the CEO as well as an employee. It was often stated that Ulf was out working and being “in the trenches” speaking to all of the employees in an open and free fashion. This loose ranking environment has allowed Teligent to have an open, free exchange of information regardless of rank. Given this informal environment that has been set up from Ulf, it is clear that it sets up a formal, yet very informal structure that allows information flow. It is the main reason Teligent has been able to maintain its creativity. This proves that the informal arrangement at Teligent is very conducive to problem solving and learning. It is also proof that in dealing with complex forms of information, an informal approach serves to best promote learning at Teligent. 5.3 Does The Culture Of A Firm Influence The Learning Environment? 45 It is shown in section 2.2.2 that the culture of the firm is a very important aspect to the creation, diffusion, and use of knowledge within a firm. This is especially the case when the knowledge is tacit or complex. A firm must understand that the culture it creates when dealing with knowledge and knowledge structures must emphasize community and engagement. Wenger (1999) states that it is the language, untold rules of thumb, embodied understandings, and shared worldviews that sets up the community. These variables also set up the culture of the firm. It is as if Wenger is directly speaking about the cultural dimension as he states what is needed for the transfer of knowledge. Hence, the firm should set up a series of values and shared beliefs within its organization. If these values are set upon the sharing of information and the importance of knowledge, then most likely an environment will be set up that is more capable of learning. Trust is also an important element to this equation. It is stated that a firm need develop a sense of community and trust in order for knowledge to flow efficiently. It seems that Teligent has been very progressive in setting up a culture that is geared towards learning and knowledge acquisition. “The entrepreneurial spirit is strong in Teligent and we are convinced that individual responsibility and open dialogue provide the best basis for growth as regards to efficiency, innovative ideas and flexibility” (Annual Report, 2002). Ulf Lindsten is obvious very influential in setting up this environment. “Part of our culture is to say hello to everyone. Teligent could be like a Southern European company. Ulf has set this environment up” It is thus seen that this informal culture translates into a flat 46 hierarchy. Lotta Broden stated that the employees can pursue any avenue they desired as far as knowledge acquirement. Fredrick Backlund also stated that Teligent was always pursuing changing avenues and the employees themselves determine these avenues. This directly leads to a conclusion that the culture at Teligent empowers the employees to learn and this empowerment allows for a constant state of innovation. Thus affecting the learning environment. The firm’s culture is obviously centered upon learning, and the training and informal structure is such that the actors involved are knowledge-oriented. It is obvious that Teligent has created an environment and culture that allows openness. This, as Davenport and Prusak (1998) recommend, challenges people to share knowledge throughout the organization. When it comes to the technical side to the company, the formal structure set up by Ulf in 2002 was to overlap the technical groups. This established an opportunity for the employees to understand their role in the company and to realize what the other departments were doing. Theoretically this is one of the most important things that a company can do in order to encourage belonging and understanding of employees. The culture of learning today must involve every single employee. I once recall a story from a classmate of mine who was a computer programmer. He was stating that he worked in an organization that did not allow him to see where his efforts fit into the scheme of things. He was just a “cog in the machine,” showing up to work everyday not knowing what the 47 overall goal of his efforts were. This created, in him, a sense of worthlessness. By establishing this overlap and allowing people to work together in some projects across boundaries, Teligent is creating in its culture a sense of belonging. This is essential in creating employee satisfaction. It also provides employees an opportunity to recognize learning as an important aspect to their lives and their jobs. It seems that through the cultural dynamics that have been set up at Teligent that it’s openness allows employees to realize their self worth and responsibility within the company. Porter (2001) stated that treating the employees as permanent members is an important part of the empowerment of the employees and will thus lead to knowledge transmission. While interviewing, it became clear that the employees felt as if there was an openness to the company that was far beyond that which they had experienced at other organizations. This was perhaps due to the management style of the Chief Executive Officer, Ulf. 5.4 Does The Way A Firm Regards Knowledge and Learning Influence The Firm’s ‘Knowledge Strategy’? It is stated above that the treatment of knowledge and learning are important aspects to how a firm sets up a knowledge strategy. If a firm is operating under conditions that require knowledge transfer and coordination, it then has a greater necessity to regard knowledge and learning as important. It is also mentioned in the theories that since knowledge and information changes so often, it is 48 necessary for a firm to create a knowledge structure that is capable of change. Hence, if a firm realizes that it has a need to develop its knowledge, then there is a good chance that this realization will promote a knowledge strategy that is more capable of flexibility and innovation. Teligent is a company that is constantly dealing with an ever-changing environment. The Telecommunications Industry has evolved with leaps and bounds over the past years. Change requires continual learning. From the interviews, it became obvious that it is essential for Teligent to treat learning as an important aspect of the firm in order to keep pace with the Telecommunications Industry. When discussing the overall perception of knowledge at Teligent, it became clear that the company had a very open and experimental mindset and held knowledge on a very high regard. While discussing this with Fredrick Backlund, he stated that often times Teligent is very open minded and able to adapt to different business opportunities. This mindset requires the ability of employees to be able to alter and adapt to the new learning situations. It is very important to realize that knowledge is often times embedded in individual employees. Lotta Broden explained that the employees are very capable of handling the various demands placed on them in regards to learning. The training programs that Lotta is in charge of then aid these demands. It is also aided by the overlap that exists in the areas of interest. For example, the Delivery and Engineering learns everything there is to know about the Solutions, Messaging, Platform, Product/Integration, Document/Training, Purchases, Logistics, Quality, and IT. This makes the hierarchy from customer to product 49 very flat and allows for a holistic decision making process. A structure like this must give a high emphasis on knowledge and learning. It also gives emphasis on sharing and knowledge flows. This is very similar to what Styhre (2002) said about the ethical foundation of the knowledge-based economies. He theorized, that an organization needed to develop an ethic of sharing and giving in order to prosper. Every employee within the Delivery and Engineering department is encouraged to take part in learning. “Teligent’s employees are of central importance to the company, and they are offered training and skills development programs on an on-going basis. Introductory programs, management training, international sales training, and the opportunity to work abroad are examples of the programs offered” (Annual Report, 2002). The idea behind these programs is to incorporate an emphasis on learning new things and expanding the skills of the employees. It was mentioned earlier that training permits employees to take more responsibility and initiative. By Teligent providing these training programs, it seems clear that the company is attempting to promote knowledge and learning. As mentioned earlier, Teligent puts much of its emphasis with learning on the informal level. For example, they have personnel management activities, health and leisure activities, group breakfasts, and evening and weekend activities for all employees and their children. These allow for an informal rapport to be developed and fostered. Because Teligent has a high regard for knowledge, the 50 knowledge strategy, while not expressly written, is based on an informal and formal hierarchy that guarantees the spread of knowledge. 5.5 Do Individual Employees Act As ‘Knowledge Gate-Keepers’ By Informally Spreading Tacit As Well As Codified Knowledge Throughout The Company? Explained in section 2.3 was an increasing emphasis on knowledge enablers/gatekeepers. That is, people who cross boundaries within the firm receiving and dispersing the tacit knowledge, which is so important to the efficient operation of a firm. It is clear from the section that the emphasis of such individuals or groups comes from the interpersonal element of certain knowledge. Again, we must visit Nonaka, Takeuchi, Gertler, Polani, and Wenger to remember that tacit knowledge is something that requires a different set of circumstances in order to be transferred. Some knowledge is so involved, that the best way to transmit such knowledge is simply by telling a story. Wenger stated that the social practice is of extreme importance and must be emphasized. Human beings are social animals, and it is no doubt that the interaction between charismatic individuals who are able to bring knowledge with them as they interact with the many levels of employees throughout the firm is beneficial to the knowledge strategy. Although a lot of knowledge is transferred from group to individual or individual via storytelling and interpersonal means, the characteristics of the knowledge enabler/gatekeeper involve much more. The 51 knowledge enabler/gatekeeper has an overall broad view of the company and is aware of all of the aspects therein. It became clear in this study of Teligent that there was one main person whom all employees perceived as a knowledge enabler/gatekeeper. This one person was Ulf Lindsten. It was often stated that Ulf was the man who was walking throughout the company with a cup of coffee in his hand meeting with department personnel and being very visible within the organization. Many of the employees felt that they could approach Ulf if they had an issue or a problem. His informal approach and his charismatic personality created casual management style that was conducive to the spread of knowledge. Kristina Lundquist stated that personality matters with such a person. Ulf’s personality is obviously an ideal in order to label him a knowledge enabler/gatekeeper. As stated earlier, Ulf’s informal approach to knowledge has led to an environment that allows people to cross normally ridgid knowledge barriers. Lotta Broden explained that Ulf is out working and moving throughout the company and would not be considered the stereotypical stiff president. The reason this strategy obviously works at Teligent is due to the nature of the information. Lundvall (2002) stated in his paradox that as more and more information becomes codified, the need for the none codified information and knowledge becomes more valuable. Ulf seems to be recognizing this phenomenon and bridges the gap in his company by being the person who everyone knows and is comfortable with in order. This allows him to realize much in the area of spreading knowledge informally and creating a learning 52 environment that is conducive to the understanding of employee skills and capabilities. It has been stated through the interviews that Ulf if often sharing experiences of others from other departments. This shows that he is actually using some of what the theorists state as informal representation. By being the person that everyone can go to if they have a problem, Ulf has established, at Teligent, a knowledge strategy that is capable of handling the complex information that is prevalent in the telecommunications industry. Ulf is obviously considered to be a perfect match for this knowledge enabler/gatekeeper concept. However, there are others who were mentioned that possess the same characteristics. Hans Floberg was mentioned by Lotta Broden to also be considered a knowledge enabler of Teligent. Apparently, he is also very encouraging to informal dialogue and ubiquity throughout the firm. Broden mentions that Hans Floberg has a good view of the firm and that this view is transferred informally through his interactions. Kristina Lundquist offers her opinion in that many higher level managers may have the disposition to fit the characteristics of a knowledge enabler/gatekeeper and that perhaps they could be spread all over Sweden. Of course, one must keep in mind that due to Teligents size, of just over 200 employees, the necessity of such personnel may be much less than a larger firm. At this point, Teligent can not afford to formally employ such knowledge enthusiasts and it relies on the personality and informal use of those within its organization. It is apparent from this evidence that individual 53 employees do acts as informal gatekeepers of knowledge. They spread codified as well as tacit knowledge throughout the firm and aid in the innovative capacities of the firm. Chapter 6 Conclusion This chapter will recapitulate what was said in the beginning of the paper, as well as summarize the findings in the latter. It will be an attempt to winnow the various elements that make up the foundation of the study. While it will provide the reader with a ‘birds eye view’ of what was stated, it is not holistic in its approach. 6.1 Informal Arrangements This paper studied the informal arrangements within a firm in regards to knowledge creation and learning. It emphasized the role of informal practices, culture, knowledge perception of the firm, and individual key employees. The study covered a vast amount of theoretical information from many different disciplines and attempted to operationalize this information into a case study on a small telecommunications firm in Sweden. This study clarified the importance of the informal arrangements in an organization’s information processes. It proved that the use of informal arrangements (either embedded in the culture, shared through groups of people, or practiced through key individuals) is very important 54 to the functioning of a competitive firm. Informal actions may be the only way to spread information and create knowledge. Technology at the present time is not designed to capture this informal aspect. Introducing technology may be damaging to the efficiency of the firm because it may break down the informal structure and cost the firm more in the long run. Hence, it is very important for a firm to fortify its informal arrangements as was seen through Teligent’s approach. Through a relaxed management style, and use of key individuals, Teligent has established within its culture an informal environment that is conducive to learning. 6.2 Knowledge Creating Culture Due to the shift into science-based production in most western economies, a firm’s competitive advantage has shifted from natural resources to a highly qualified workforce. As one can imagine, it is very important for firms to maintain competitive advantage over other firms. The best way for them to do this is to develop an environment that is conducive to learning. This includes the structure of the firm, the training and development, the role of key individuals, and most of all, how the firm informally goes about learning and sharing knowledge. A firm must develop and improve upon the way it creates, uses, spreads, and treats knowledge. It was acknowledged that a firm must recognize the importance of knowledge and incorporate a knowledge strategy. What must be emphasized in the creation of such a strategy is the importance of the informal 55 arrangements that play a large role in the dissemination of knowledge. Much learning occurs through informal dialogue and informal actions. This is most likely due to the complexity of knowledge itself. Because individuals are dealing with such complex knowledge, the need for humans to transmit this knowledge through social communities and in a relaxed environment is important. Often times people need to feel safe, empowered, and relaxed in order to have true understanding. It is from this that the emphasis on informal arrangements in a firm has become such an important issue. When a firm realizes the importance of informal arrangements, then it can organize its routines, customs, and traditions to encourage this act. This opens the door to a variety of management styles; however, it is deeper than management. The emphasis is placed on the culture of the firm itself. The treatment of informal learning and knowledge acquisition must be ubiquitous. That is, it needs to be recognized by every single employee of the firm. It needs to be engrained in the company. It requires not only constant retooling, but also continuous framing. What must be understood in this is that a company must avoid an environment that separates the employees into various hierarchal groups. This segregation may lead to a sense of superiority and inferiority. Both situations lead to frictions between actors and hence the learning environment. Instead, a firm needs to create a culture that is capable of recognizing position without establishing higher or lower ranks. 6.3 Firm Trajectories to Innovation 56 Of course, it is important for a firm to realize three things before it can successfully establish an efficient knowledge strategy. The firm must realize where it came from, where it is now, and where it is going. This is important because a firm needs to consider that it is ‘afloat’ and already sailing down the river of history. In order to establish a culture, that emphasizes learning and knowledge, a firm must already have a history with knowledge and informal learning. This of course is evident to a new employee and takes not time at all for this new employee casually learn about the knowledge strategy. Another way a firm benefits by this informal learning process that is innate in human beings is to sent have and use knowledge movers. These are people or groups that move throughout the firm to reach all of the actors and, informally via storytelling etcetera, spread complicated knowledge. These people are recognized as being very important to the knowledge strategy of a firm. Realizing this, it was important to understand that the firm was part of a much broader system that affected how it created competitive advantages. By analyzing the firm within the systems of innovation, the study was able to recognize that the same trajectories, cultures, organizations, routines, communities, and knowledge flows are dependent upon the institutional framework of the broader system. The systems of innovation provided an ideal framework because it had a good foundation on knowledge and knowledge creation as well as innovation. It is as well worthwhile to note that the firm is a main actor in the systems of innovation, however, not much work has been done in the field on the role that the firm plays. 57 6.5 Findings At Teligent The study covered a medium sized firm in the telecommunications industry. It is important to note that the case was chosen due because it’s size, of a little over 200 employees, and the complexity of its market. Thus, it was believed to be a company that would most likely be engaged in many of the processes mentioned. It was clear that the environment established at Teligent was one that treated knowledge acquirement, and distribution very highly. The culture, through informal arrangements (whether they be communities of practice or knowledge enablers) was very conducive to the spread of knowledge. Competing in a knowledge intensive environment, it was important for Teligent to acknowledge the practice of such knowledge strategies in order to enhance its ability to create competitive advantages. Through such practices, it was able to increase its market share and establish itself as a competitor in the international arena. The CEO Ulf Lindsten and others were mentioned in the data as those who would fulfill the requirements of practicing as knowledge enablers/gatekeepers. It was through the informal interaction of such key individuals that the tacit knowledge is spread and utilized. 58 WORK CITED Carrillo, Patricia and Anumba, Chimay (2002). “Knowledge Management in the AEC Sector: an Exploration of the Mergers and Acquisitions Context.” Knowledge and Process Management 9(3): 149-161. Cook, P. (2001). Learning and Innovation: Implications for Regional Policy. Duguid, Paul and Brown, John Seely (2000) “The Social Life of Information” Harvard Business School. 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