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Transcript
Planning Sub Meet and Confer
Co-Chairs Jim Grabowska and Mark Johnson
Minutes for
November 8, 2004
Welcome and Introduction of Members and Guests
Attendees: Scott Johnson, Sean McGoldrick, Carol Stallkamp, Chris Connolly, Jeff
Iseminger, Jim Grabowska, Paul Schwinghammer, Glen Peterson, Maureen Prenn,
Gregg Marg, Perry Wood, Gael Mericle, Mark Johnson, Michael Fagin.
Guests: David Williams, Fernado Delgado
Minutes for last meeting were approved.
Review of Strategic Goals - Task Force Status
Fund Raising – David Williams
The task force is working to prepare for a new capital
campaign. David circulated a list of Task Force members on
the Campaign Planning list that includes key individuals from a
donor prospective standpoint. A second handout was a
Campaign Needs document that included $235.925 Million in
needs. The committee has solicited a firm to help with the
Campaign and they will be on campus November 29th and 30th.
The wish-list of campaign needs will be pared down to a
smaller number based on task force recommendations and
support from donors will be solicited. After this preliminary
work the campaign will begin.
There was discussion about the campus vision and whether the
Planning SubMeet has a role in helping to define and
communicate this vision. Conversation about the Campaign
Needs list took place and whether it was reviewed with
Planning in the past. Other funding sources for Campaign
Needs was discussed as was the need for funding for diversity.
Marketing – Jeff Iseminger
We have an integrated Marketing plan and a list of competitors.
A survey is out about what high school counselors think of
MSU and our competitors. The next step will be a brand
position proposal which will help up stand out of the pack of
competitors. This brand position will help make this Marketing
Plan work. The website team is working to establish standards
for MSU's web environment similar to our print standards in
support of creating a brand position. A template will be
proposed for the university for masthead, navigation, the look
and feel of the web pages.
Discussion about competitors which include U of M Twin
Cites, Winona, St. Cloud State and U of M Duluth was had.
The committee endorsed the analysis that was underway as an
excellent course for this task force.
Graduate – Fernando Delgado
Fernando discussed the 6 objectives for the task force and
indicated that some of the objectives need to be modified. The
institutions that compete with MSU at the grad level are
different and need to be reviewed. Winona may be an
upcoming force that we need to watch. Funding was discussed
as was what programs are needed to succeed in graduate
education. Enrollment management planning needs to handle
graduate in a distinct fashion from undergraduate sizing.
Further work needs to be done to target enrollment and to
justify the needs for graduate programs. Online availability of
information was in place by the end of May and the Graduate
web site is under a major refresh. Communication of the plan
will work on the high-tech/ high-touch model with the goal of
improved combination with the graduate academic department
heads.
Fernando expressed disappointment in faculty response to the
Community of Science program.
Advertising of our current programs is underway with our peers
to improve overall awareness of our graduate school and
programs.
Partner and feeder schools need to be developed and work is
underway.
Graduate assistantships have added some new selection criteria
that are institutionally focused. Mentioned were two 1) for
TAs, a question about what they will contribute to the diversity
of the institution and 2) for Ras, what they will contribute to the
research that is being pursued at this institution.
There was discusison about what programs were being
adverstised and about the audience for our the new grad college
magazine.
Master Plan – Sean McGoldrick – Perry Wood
Delayed for next meeting.