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Planning Sub Meet and Confer Co-Chairs Jim Grabowska and Mark Johnson Minutes for November 8, 2004 Welcome and Introduction of Members and Guests Attendees: Scott Johnson, Sean McGoldrick, Carol Stallkamp, Chris Connolly, Jeff Iseminger, Jim Grabowska, Paul Schwinghammer, Glen Peterson, Maureen Prenn, Gregg Marg, Perry Wood, Gael Mericle, Mark Johnson, Michael Fagin. Guests: David Williams, Fernado Delgado Minutes for last meeting were approved. Review of Strategic Goals - Task Force Status Fund Raising – David Williams The task force is working to prepare for a new capital campaign. David circulated a list of Task Force members on the Campaign Planning list that includes key individuals from a donor prospective standpoint. A second handout was a Campaign Needs document that included $235.925 Million in needs. The committee has solicited a firm to help with the Campaign and they will be on campus November 29th and 30th. The wish-list of campaign needs will be pared down to a smaller number based on task force recommendations and support from donors will be solicited. After this preliminary work the campaign will begin. There was discussion about the campus vision and whether the Planning SubMeet has a role in helping to define and communicate this vision. Conversation about the Campaign Needs list took place and whether it was reviewed with Planning in the past. Other funding sources for Campaign Needs was discussed as was the need for funding for diversity. Marketing – Jeff Iseminger We have an integrated Marketing plan and a list of competitors. A survey is out about what high school counselors think of MSU and our competitors. The next step will be a brand position proposal which will help up stand out of the pack of competitors. This brand position will help make this Marketing Plan work. The website team is working to establish standards for MSU's web environment similar to our print standards in support of creating a brand position. A template will be proposed for the university for masthead, navigation, the look and feel of the web pages. Discussion about competitors which include U of M Twin Cites, Winona, St. Cloud State and U of M Duluth was had. The committee endorsed the analysis that was underway as an excellent course for this task force. Graduate – Fernando Delgado Fernando discussed the 6 objectives for the task force and indicated that some of the objectives need to be modified. The institutions that compete with MSU at the grad level are different and need to be reviewed. Winona may be an upcoming force that we need to watch. Funding was discussed as was what programs are needed to succeed in graduate education. Enrollment management planning needs to handle graduate in a distinct fashion from undergraduate sizing. Further work needs to be done to target enrollment and to justify the needs for graduate programs. Online availability of information was in place by the end of May and the Graduate web site is under a major refresh. Communication of the plan will work on the high-tech/ high-touch model with the goal of improved combination with the graduate academic department heads. Fernando expressed disappointment in faculty response to the Community of Science program. Advertising of our current programs is underway with our peers to improve overall awareness of our graduate school and programs. Partner and feeder schools need to be developed and work is underway. Graduate assistantships have added some new selection criteria that are institutionally focused. Mentioned were two 1) for TAs, a question about what they will contribute to the diversity of the institution and 2) for Ras, what they will contribute to the research that is being pursued at this institution. There was discusison about what programs were being adverstised and about the audience for our the new grad college magazine. Master Plan – Sean McGoldrick – Perry Wood Delayed for next meeting.