Download Super Bowl Commercials

Name _______________________________
Sports Marketing
Super Bowl XLV Commercials - Summary
Directions
Answer all question in complete sentences.
1. Do you think the Super Bowl commercials were directed to the male population, female
population, or were they more family oriented? In your explanation identify two
commercials that support your opinion.
2. Which commercials were the most effective in marketing their product? Explain and give
examples.
3. In which commercials(s) could you identify the product immediately? In which
commercials could not identify the product until the end of the commercial?
4. Were there any commercials that used celebrities? List all the commercials. Were they
more or least effective in marketing their product? Why?
5. Which commercial of all viewed was the least effective in marketing the product and
why?
Name _______________________________
Sports Marketing
6. Did you think any of the commercials were unworthy of Super Bowl time slot? Why?
Which commercials?
7. There were many new commercials for the Super Bowl. Do you think any of them were
too confusing about what product they were trying to market?
8. There were a few commercials that were based on humor? Do you think that will help
you remember the product? Explain. Which commercials used humor?
9. What company had the most commercials on during the Super Bowl, how many, what
was there total on air minutes, and how much did they spend ($3 million per 30 seconds)
to air their commercials during Super Bowl XLV?
10. What company had the longest commercial air during the Super Bowl?