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Advertising Persuasive Techniques Analysis Worksheet Identify all the types of persuasion found in the five (5) ads you view below. Give specific, concrete examples and a short summary explaining how/why the ad is that type of persuasion. Identify the ad by number. Remember – there might be more than one persuasive technique in an ad and/or more than one ad that uses that technique. Type of Persuasion Authority Bandwagon Beauty Appeal Celebrity Endorsement Compliment the Consumer Escape Fear Plain Folks Appeal Scientific/Statistical Claim Sex appeal Snob Appeal Tradition Unfinished Comparison or Claim Example and Analysis Which ad? Commonly Used Persuasive Techniques Used in Advertising and Propaganda Authority – Someone more educated and experienced knows what’s best for us. (IE: “doctors’ prefer,” “a leading expert says”) Bandwagon – associates product use with friendship/acceptance. (IE: “Everyone is doing it.”) Beauty Appeal – Beauty attracts us; we are drawn to beautiful people, places, and things Celebrity Endorsement – Associates product use with well known person. Compliment the Consumer – Flatters the consumer who is willing to purchase their product. By purchasing the product, consumer is showing how smart he is, what in individualist she is. Escape – getting away from it all is very appealing. Imagine the adventure you can have. Fear – Powerful technique that appeals to fear of failure, fear of rejection, fear of imagined social disgrace Plain Folks Appeal – Reverse snob appeal. The intent is to appeal to the average person. Scientific/Statistical Claim – provides some sort of scientific proof or experiment, very specific numbers, or an impressive sounding mystery ingredient. Sex appeal – Sex or sexiness is used to sell the product. You will look sexy or attract sexy people with this product. Tradition – What is well established and familiar is reliable. Snob Appeal – The consumer ranks with the elite by using the product. Unfinished Comparison or Claim – Use of phrases such as “Works better in poor driving conditions!” Works better than what?