Download full CV here. - Association of Financial Mutuals

Andy Brown
9 Linden Fields, Tunbridge Wells, Kent TN2 5QN
01892 527091 - 07770 947074 – [email protected]
Experienced Non-Executive Director with career Board Level roles in
Financial Services and Insurance companies
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Unilever trained Marketer highly experienced in all areas of Sales & Marketing
Successful career in major Financial Services, Insurance, Membership and Affinity companies
Experienced in developing customer focus and culture change programmes
Champions and transforms businesses into digital methods of operating
Extensive experience in developing multi-channel marketing and brands
Actively contributes a healthy degree of constructive challenge with commercial orientation
Strategic thinker enabling objective board decision making
Successful track record in growing market share and profitability
Experienced in managing P&L, capital and solvency issues
Champions good corporate governance & risk management practices
Exercises independent views and holds the Executive to account for performance
PROFESSIONAL
2.1 BSc (Hons); PRA & FCA Approved person; Pensions Regulator – qualified Pension Trustee;
Institute of Directors – NED board responsibilities; Building Society Association – Treasury Risk
Management; Media trained
NON EXECUTIVE CAREER
DIRECT LINE GROUP PENSION TRUSTEE LTD
September 2015 to date
£450m of assets are held on behalf of 21,000 members of both defined benefit and defined
contribution schemes.
Member Nominated Director
Member of Investment Committee
THE RELIANCE BANK LTD
July 2015 to date
Established in 1890, Reliance Bank has been built upon caring and ethical foundations instilled into
working practices reflected in the mission statement “to stand out as a bank with a Christian and
ethical conscience, to maintain an increasing income stream for The Salvation Army and to deliver a
personal, excellent and efficient retail banking service across a range of competitive products to
personal and SME clients in the UK”
Non-Executive Director
Member of Credit Committee
THE CAMBRIDGE BUILDING SOCIETY
2014 to date
An independent, local and mutual building society which has been serving the community since 1850
with a range of services and products including savings, mortgages, investments, personal reviews,
will writing and travel money. £1.2billion assets and 200 staff.
Non-Executive Director
Member of Risk Committee, Operational & Conduct Risk Committee, Remuneration Committee
Main achievements
Working with the board, developed a capital replenishing strategy and new business plan with
enhanced risk management approach. Championing of the customer first strategy and customer
viewpoint in board meetings and committees with special interest in operational and conduct risk.
THE CIVIL SERVICE MOTORING ASSOCIATION (CSMA)
2008 – 2014
The UK's largest private home, motoring and leisure mutual association targeting the Civil
Service & Public Sector with over 300,000 members enjoying exclusive insurance and financial
services offers; leisure holiday retreats; a wide programme of events and special member
benefits. Annual member spend on products and services exceeds £170m, 300 staff.
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Non-Executive Director - FCA Approved Person
Director on both the Strategy Board and regulated Operational Board. Chairman of the Remuneration
Committee and Member of the Nominations Committee.
Main achievements
Guided the re-invention of the business model resulting in a new strategy focussed on leisure
facilities, general insurance and member benefits. Brought insights from other markets coupled with a
keen commercial focus setting challenging long term goals. Championed a complete overhaul of
company distribution channels focussing on digital methods.
EXECUTIVE CAREER
THE CHILDREN’S MUTUAL (taken over by Foresters)
2004 - 2013
The company helps families secure their children’s financial future with investment products. It has
over 1.2 million customers and £1.5 billion of assets under management.
Executive Director – Sales & Marketing (Budget £7m, Team of 20)
FSA Approved Person – Director. Report to the CEO.
Member of Investment Committee (from 2009)
Main achievements
 Developed and implemented a strategy to exploit the CTF market raising annual revenues from
£9m to £40m achieving market leadership and a 35% share (target 12% share to break even)
 Devised successful customer engagement strategy with 50% of customers making regular direct
debits - more than twice the market average - a key driver of profit
 Developed 28 new distribution partners including Lloyds Banking Group, Bounty, Asda, Boots,
Mothercare, Co-op, Axa, The Royal College of Midwives, and various Building Societies
 Created sales proposition for CTF to successfully launch and gain panel positions on all major
IFA networks and nationals
 Reshaped the sales resource by introducing the senior account manager role and professional
key account support and expanding telesales to give market penetration
 Overhauled the IFA field sales force and telesales operation introducing performance
management, replacing poor performers and increasing productivity per head by >100%
 Following the cessation of the Child Trust Fund by the Coalition Government it was necessary to
re-invent the business model to target new markets to replace lost income streams
 Launched new ‘First4families.co.uk’ digital business to maximise customer value, generate new
income streams from third party products, and reduce the cost base
EARLIER CAREER
RMC GROUP PLC (subsequently taken over by Cemex)
2001 - 2003
FTSE 100 heavy building materials multi-national operating in 35 countries with over 120,000 staff
and a £1.1billion t/o UK subsidiary having 8000 staff.
UK Marketing Director (Budget £1m, Team of 7)
Board member responsible for directing sales & marketing activity and leading a customer focussed
change programme saving £20m per annum.
NATIONAL SAVINGS Financial Services. £55billion of assets under management
2000
Telesales & E-commerce Interim Manager
DIRECT LINE GROUP LIMITED Insurance & Financial Services.
1997 - 2000
Turnover £800m, 4000 staff.
Group Marketing Director (Budget £40m, Team of 10)
Director reporting to the CEO achieving profit turn-around from under £20m to c£100m. .
PPP HEALTHCARE LIMITED
1995 - 1997
A Provident with Healthcare Finance Products and Services. Turnover £650m, 1500 staff
Director of Marketing (Budget £28m, team of 30)
Spearheaded the PPP Healthcare market-led approach with share increased from 21% to 27%.
RAC MOTORING SERVICES LIMITED
1988 - 1994
A Mutual with Membership & Added Value Services. Turnover £250m, 2500 staff
Director of Marketing (promoted 1991, Budget £22m, Team of 20)
Membership increased from 3.0m to 5.6m turning a loss situation into a £10m profit.
UNILEVER
1977 - 1988
Elite Management Development Scheme – Birds Eye Wall’s Ltd marketing & sales roles.
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